Bidease vs. GroundTruth

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bidease
Score 9.1 out of 10
N/A
Bidease is a fully transparent DSP for mobile marketers. Its programmatic performance solutions help brands achieve their performance advertising goals. Using a combination of proprietary programmatic advertising technology, machine learning, and first party data, Bidease optimizes campaigns across all major mobile formats for desired post-install behaviors. Bidease's goal is to bring fully transparent, value-driven advertising to the mobile world.N/A
GroundTruth
Score 7.5 out of 10
N/A
GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.N/A
Pricing
BideaseGroundTruth
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BideaseGroundTruth
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
BideaseGroundTruth
Top Pros

No answers on this topic

Best Alternatives
BideaseGroundTruth
Small Businesses
Google AdMob
Google AdMob
Score 8.8 out of 10
Google AdMob
Google AdMob
Score 8.8 out of 10
Medium-sized Companies
Yahoo Native
Yahoo Native
Score 6.7 out of 10
Yahoo Native
Yahoo Native
Score 6.7 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
Marin Software
Marin Software
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BideaseGroundTruth
Likelihood to Recommend
9.1
(1 ratings)
8.6
(3 ratings)
User Testimonials
BideaseGroundTruth
Likelihood to Recommend
Bidease
If you need reliable and proactive partner to acquire quality traffic, Bidease is a great choice.
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xAd
It's fantastic for targeting an audience when you know where they will be for a very low CPM. However, it's hard if you are a brick-and-mortar and want to truly measure the results. You need to get creative in ways to attribute site visits and purchases back to the campaign (unique coupon codes, etc.)
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Pros
Bidease
No answers on this topic
xAd
  • Launch digital ads campaigns
  • Change creatives and rollout campaigns in minutes
  • Target specific user personas for great conversions
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Cons
Bidease
No answers on this topic
xAd
  • Adding a save option sometimes when you don’t hit next the work you are using is lost.
  • Adding in app recommendations
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Alternatives Considered
Bidease
It's definitely their proactive approach as it’s really important to be on the same wavelength as a collaborating partner. They did great business research to understand how things works, then came up with the user acquisition strategy. They then conducted several tests to find the right channels before beginning the user acquisition process.
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xAd
GroundTruth was recommended to us by a vendor and was the only product we evaluated
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Return on Investment
Bidease
No answers on this topic
xAd
  • Helps improve conversion by 20%
  • Time to create and rollout campaigns is reduced by half
  • Help optimise and rationalise the operational overheads and costs
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ScreenShots