Blackbaud Target Analytics vs. Neon Fundraise

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blackbaud Target Analytics
Score 8.7 out of 10
N/A
Blackbaud's Target Analytics is a database for nonprofit fundraising, with an emphasis on direct marketing.N/A
Neon Fundraise
Score 7.0 out of 10
N/A
Neon Fundraise (formerly Rallybound, acquired by Neon One in 2018) offers an online social fundraising platform supporting event registration and campaign management with automation.
$1,900
per year
Pricing
Blackbaud Target AnalyticsNeon Fundraise
Editions & Modules
No answers on this topic
Campaign
$1,900
per year
Premier
$4,000
per year
Elite
Custom Quote
Offerings
Pricing Offerings
Blackbaud Target AnalyticsNeon Fundraise
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing for all three packages includes implementation. Transactions with Neon Pay are 2.75%, and processing fees are 2.99% + $0.30. Opting for a third party processor incurs a 1% increase in transaction fees across all packages. Campaign Package: Best for small organizations that want to provide a great peer-to-peer experience for one campaign at a time. Premier Package: The right choice for organizations that need to run multiple campaigns simultaneously to engage even more supporters. Elite Package: For organizations that process more than $500,000 a year or have special needs for features like a bi-directional Salesforce sync.
More Pricing Information
Community Pulse
Blackbaud Target AnalyticsNeon Fundraise
Best Alternatives
Blackbaud Target AnalyticsNeon Fundraise
Small Businesses
Bonterra Network for Good
Bonterra Network for Good
Score 9.4 out of 10
Bonterra Network for Good
Bonterra Network for Good
Score 9.4 out of 10
Medium-sized Companies
Bonterra OneCause
Bonterra OneCause
Score 8.9 out of 10
Bonterra OneCause
Bonterra OneCause
Score 8.9 out of 10
Enterprises
Blackbaud Enterprise Fundraising CRM
Blackbaud Enterprise Fundraising CRM
Score 7.6 out of 10
Blackbaud Enterprise Fundraising CRM
Blackbaud Enterprise Fundraising CRM
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Blackbaud Target AnalyticsNeon Fundraise
Likelihood to Recommend
10.0
(2 ratings)
8.0
(3 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Blackbaud Target AnalyticsNeon Fundraise
Likelihood to Recommend
Blackbaud
ResearchPoint is well suited for Prospect Research, especially if the user has Raiser's Edge as their main database given its integration capabilities with qualified data; however, it is not necessary. I used the Target Analytics product that came before ResearchPoint (The Researcher's Edge) as a stand-alone prospect research database for about a year. For small shops that do not have a prospect researcher or prospect research team, it could even be used by gift officers looking for new prospects or for wealth data on their known prospects. Once systems are in place, the content is fairly intuitive and easy to navigate. The product is really a one-stop-shop, find prospects, wealth screen them, verify the data (the product saves you time by verifying a lot for you already), sync your findings to The Raiser's Edge, and if you'd like, export or print a professional-looking profile to a .pdf for your president or gift officer.
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Neon One, LLC
Neon Fundraise (formerly Rallybound) is well suited to third-party fundraising. We use it for our walk fundraiser, and we enjoy the level of interactivity and customization it offers our constituents. It also makes donation entry and reporting fairly easy, so it would be well suited for operations with vast numbers of donations in cash, check, and credit. It might be less suited to events with a handful of large donations from corporate benefactors.
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Pros
Blackbaud
  • Address Updates - starting at the basics, the Target Analytics products allow you create a firm foundation for the data in your system.
  • Data Hygiene - taking it a step further is creating and updating data on an individualized basis - such as DeceasedRecord Finder, and Email Finder.
  • Data Modeling - Once your data has been appended it can be modeled for increased donor interaction, stewardship, and solicitation.
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Neon One, LLC
  • Rallybound is able to have websites that are user-friendly to our participants. Our participants are able to navigate through their profiles with ease. With our participants able to easily navigate their pages, the staff is able to spend less time asking questions and instead coach their fundraising efforts.
  • Rallybound is able to customize your website to your needs, for a fee of course. Rallybound is also able to customize certain reports for you if that specific report has not already been created. This is essential for my team when pulling revenue numbers or projecting future revenue/budgets.
  • Rallybound's customer service is quick to respond and helps navigate issues. This is crucial when you are on-site at an event trying to solve a problem.
  • Rallybound allows you to check-in individuals based off of the registration on their website. Their check-in is so simple and easy to use.
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Cons
Blackbaud
  • Confirmed relationships needs to be a field that can be synced to The Raiser's Edge
  • Philanthropic giving, when synced to the Prospect tab, needs to be able to be sorted by dollar value (like in Excel); this is a change that would need to happen in The Raiser's Edge
  • With increasing competition from other wealth screening vendors, it would be useful if data sources were updated more frequently (i.e. real estate and giving).
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Neon One, LLC
  • Communication around new features and updates could be better.
  • Ticketed event pages could have more custom options.
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Support Rating
Blackbaud
While there is always room for improvement, I have always had good luck with TA support. There are so many ways to get help! Sometimes I can answer my own question by just accessing the vast Knowledgebase directory. I have been able to get quick answers by initiating a live Chat without having to navigate the call center voice mail options, which can be a little overwhelming. Sometimes my question or problem is more involved and I'll submit a case online. Between email conversations or a phone call, the representatives I've worked with have always been super helpful, never condescending, and they often follow up days later to make sure everything is working well
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Neon One, LLC
No answers on this topic
Alternatives Considered
Blackbaud
Currently there are several prospect research software companies on the market, such as WealthEngine. In my opinion, Target Analytics with the ability of integration between Raiser's Edge and ResearchPoint creates a greater value for an organization.
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Neon One, LLC
I was not a part of the evaluation process when Rallybound was selected. Classy was one of our top three choices, however, when we decided to eventually go with Rallybound. I do know that my team continues to look for the best platform to use, and Classy is always discussed.
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Return on Investment
Blackbaud
  • Address Appends - we are saving tons of money on returned mail, NCOA updates, and ensuring donors are receiving timely correspondence.
  • Data Appends - ensured that we know who we have in our database and how we need to reach each household. Not only through updating records of deceased constituents but knowing the correct email addresses and phones to reach out and share our mission.
  • Prospect Research - allows us to learn more about potential donors, existing donors, and how to create increased donor-centric interactions and solicitations.
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Neon One, LLC
  • Neon Fundraise (formerly Rallybound) has reduced the staff burden of data entry by making more available to secondary admins and users.
  • Neon Fundraise (formerly Rallybound) has improved the quality of the analysis of data from our walks.
  • We have been able to surpass our expectations for peer-to-peer fundraising in a year affected by the pandemic.
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