Bloomberg Terminal vs. Comscore Media Metrix Multi-Platform

The Bloomberg Terminal is well suited for: Real-time market data and trading: is the orign all data. It provides up-to-the-minute data Financial analytics and research: BI function is really good as you can have deep knowladge on several sectors. Portfolio and risk management: Port funtion is really good ( i guess still good with new update)

Incentivized

The ability to drill-down locally is incredibly insightful. As mobile and other channels continue to improve, so has the platform and its accompanying reporting features. Data could be released in a more timely fashion so the numbers are more current and in-line with real-time viewership.

Incentivized

• Communicating with investors, banks, partners, etc
• Tracking key market metrics
• Monitoring existing and previous structured finance deals

Incentivized

• Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
• The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
• Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.

Incentivized

• News editorial
• User interface

Incentivized

• Overall platform interface.
• Faster reporting.
• More partners need to be added for analysis.

Incentivized

It's a good product, it has a lot of functionalities, and the information is accurate. However, it could be easier to use, particularly the Excel formulas such as BQL. The third-party research functionalities are also a bit slow and difficult to search for when using keyword search.

Incentivized

Visible Alpha and AlphaSense are better for fundamental research of publicly listed companies. The Visible Alpha Excel plug-in is easy to use, the financial KPIs are easy to find, and there's a long historical data availability. Whereas the AlphaSense AI functionality is incredibly useful when researching companies because it allows for searches in broker research and regulatory filings using AI.

Incentivized

I primarily use Comscore Xmedia for clients on a day to day basis since it is best for cross channel. SEM Rush is more for paid search efforts

Incentivized

• Improved decision making
• Greater understanding of portfolio risk(s)
• Ability to cut some other providers

Incentivized

• It has allows for us to streamline our partner mix.
• Provides us with easy reporting for clients.
• Gives us one planning tool.

Incentivized