Brandfolder vs. SAP Marketing Cloud

It is so well suited for a cloud based DAM. It's loads so fast, works well in every browser. With remote work now it is so easily for our team to upload, organize, share, and view analytics on our assets. The best feature is the templating system which allows your designers to take what they design in Adobe Indesign and denote which areas are editable and it keeps the formatting, style, and fonts to the end user. The only other options on the market would require the designer to rebuild the design on a separate platform like Canvas. I wish the platform did more to help with handling videos. It doesn't display the runtime on a video, the specs, or play captions inline with the video. I also wish it would do media pushing to social media platforms.

Incentivized

SAP is not suited for new generation Marketers. It is very slow and do not have any essential features for dynamic marketing. Many things are manual. It is not very user friendly in my opinion which makes it very hard for the beginners to know all the important things.

Incentivized

• Documents such as contact lists and cooperative programs
• Featured listings, agents, and maps are just a few examples of creative advertising concepts
• Provides organization

Incentivized

• Great integration capabilities with SAP Cx suite
• Relatively easy to implement
• Great configurability

• If you have a large collection of images, like we do, and you go 2 or 3 pages deep and select an image, then close the image, the collection snaps back to page 1. It's pretty frustrating.

Incentivized

• User Interface Improvement
• Load time Improvement
• New Drag and Drop Features Need to be Added
• More Tutorials for beginners

Incentivized

Nothing there to give it a higher rating. They should enhance their UI/UX and improve the platform's speed. A new user would take days to learn and understand its functionality.

Incentivized

Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The templating is totally unique when compared to other options on the market. The tagging system, duplicate detection, collections, and stacking files into an asset makes the platform efficient to manage and use

Incentivized

• Cut down on time doubling time on assets
• It took a long time to set up and train.
• It is very expensive.

Incentivized

• Return of investment of our customers in traffic increase
• Better insight into customer preferences
• Increase in customer base