SMC Review
August 18, 2025

SMC Review

Anonymous | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User

Overall Satisfaction with SAP Marketing Cloud

We mainly use SAP Marketing Cloud (SMC) for sending emails to our contact list. SAP Marketing Cloud (SMC) is very slow and lacks current-generation features from my experience. It takes too much time to load and is not very user-friendly. There is not much customization, which prevents us from experimenting.

Pros

  • Clear distinction between the tabs
  • Good for traditional companies who do not want to change
  • Pricing

Cons

  • User Interface Improvement
  • Load time Improvement
  • New Drag and Drop Features Need to be Added
  • More Tutorials for beginners
  • Positive Impact - Low Pricing
  • Negative Impact - Takes Too much time for executing every task
Nothing there to give it a higher rating. They should enhance their UI/UX and improve the platform's speed. A new user would take days to learn and understand its functionality.

Do you think SAP Marketing Cloud delivers good value for the price?

No

Are you happy with SAP Marketing Cloud's feature set?

No

Did SAP Marketing Cloud live up to sales and marketing promises?

No

Did implementation of SAP Marketing Cloud go as expected?

No

Would you buy SAP Marketing Cloud again?

No

SAP is not suited for new generation Marketers. It is very slow and do not have any essential features for dynamic marketing. Many things are manual. It is not very user friendly in my opinion which makes it very hard for the beginners to know all the important things.

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