Item: SAP Marketing Cloud
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We usually implement SAP Marketing Cloud in conjunction with SAP commerce in most of our projects, it is used to improve marketing campaigns and drive traffic to the e-commerce site implemented in SAP Commerce. We usually implement it as a separate project from the commerce project but they always go hand in hand.

Pros and Cons

Great integration capabilities with SAP Cx suite
Relatively easy to implement
Great configurability

Higher costs compared with competitors
Its architecture is a bit outdated
Some annoying system errors might come around

Most Important Features

It offers dynamic segmentation of customers
The possibility to have automate campaigns
The full analysis of customers journey

Return on Investment

Return of investment of our customers in traffic increase
Better insight into customer preferences
Increase in customer base

Key Insights

Do you think SAP Marketing Cloud delivers good value for the price?

Yes

Are you happy with SAP Marketing Cloud's feature set?

Yes

Did SAP Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of SAP Marketing Cloud go as expected?

Yes

Would you buy SAP Marketing Cloud again?

Yes

Other Software Used

SAP Commerce Cloud, CDC Software, SAP Sales Cloud

Likelihood to Recommend

The tool integrates seamlessly with SAP's customer experience suite, when you have an e-commerce platform from a different vendor it is less appropriate and more difficult to integrate although it is possible to do so.

SAP Marketing Cloud integration with SAP Commerce Cloud

Overall Satisfaction with SAP Marketing Cloud