Brightcove vs. GUDSHO

It works very nicely for our company site because it can easily and seamlessly embed into the site and email HTML pages. It also has picture in picture, sharing, closed captioning (CC) as basic functions. It will also show the time of the video. Because these are short-term-use videos or might get updated frequently and also are just targeting a specific audience, being able to hide or not able to show the number of views or date published (unlike YouTube) actually helps us.

Incentivized

Businesses looking to host, distribute, and track video content for brand awareness will find Gudsho highly beneficial.
Features like custom branding, analytics, and video embedding make it ideal for running marketing campaigns across multiple platforms.

• Ability to easily output a JSON response for requested video data. This makes it easy to work with Brightcove as partner.
• The read APIs are very flexible and can the output can be easily customized using cgi args. This provides great customization of the output and sorting and filtering mechanisms to find the videos you're looking for.
• The ability to add captions to videos is good, especially with the regulations requiring video captioning. DFXP support works great as long as the player is given the exact XML format it is looking for.

• Fitness creators find GUDSHO beneficial due to its niche-oriented audience. The platform's focus on health and wellness encourages engagement from users genuinely interested in fitness content

• The code for customizing the video player can be made easier, I think it still uses BEML code.
• Easily accessible ready made code will help users like me to implement a cool looking player.
• I would love to implement Brightcove video cloud on most of the projects that I work on and I see we could use it in so many different ways but pricing is not easily available on the website.
• Again if I could work with someone to price for small, medium and large businesses that would be great.

Incentivized

• I occasionally experienced video loading delays that I feel can be improved. Although it takes a bit of time, the videos eventually load

It took quite some time to upload and organize our video library. The amount of time it would require to relocate all this information outweighs any negative aspect I personally have with the experience. They have been pretty good to work with and from speaking with my Brightcove rep, I know some of the issues I have listed are currently being addressed and tested for future releases.

Very usable! I don't see any major flaws

It’s like the iPhone of video platforms. It’s intuitive enough for interns and powerful enough for CMOs. The analytics dashboard alone replaced the three paid tools that we were using to track our videos

We are notified often of downtime, and I have not heard from a support rep for over a year. It really makes it hard to learn what new things are coming out and how we can take our video to the next level when there is no contact from the team on a regular cadence.

Incentivized

Marketing department favors it because EVERYONE uses YouTube. Overall, YouTube offers decent features and functionality. But Brightcove offers the ability to brand and style players, and control what our users see (and so much more) and YouTube does not. For instance, on YouTube, users are presented with other videos (which could contain competitor videos).

We have evaluated several video hosting platforms like vimeo, wistia and zoom. But GUDSHO hit the sweet spot for us, a platform that lets us host, edit, embed, market, share and much more. This was our budget friendly option with so much features that helped us to save up by eliminating the use of six different tools. It’s seamless social sharing and detailed analytics makes it the clear choice for our business needs.

• Again, there has been a huge cost savings which significantly improved our ROI
• There has also been less time spent on learning new technologies and training additional staff on maintaining a video server.
• Less time spent on the previous two points has allowed me to focus on other areas within the department that needed improvement.

• We gain more followers.
• On GUDSHO, we generate more revenue through VOD.