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Brightcove

Score9 out of 10

43 Reviews and Ratings

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What is Brightcove?

Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.

Categories & Use Cases

Media

Go beyond tracking plays and impressions and fuel your programs with video engagement data that signals who is getting the most value from your content.
Deliver interactive video on-demand and live experiences - chat, polls, click to purchase, sentiment, quizzes, branching journeys, and more - that increase engagement, provide more data on your audiences, and turn viewers from passive observers to active participants.
Deliver live and on-demand video experiences that are easy to create and manage from a single platform. Orchestrate rich, beautiful experiences that promote your brand and your content and keep audiences engaged with interactive elements.
Start to think of your video content as your greatest asset for connecting with every audience on any device, whether it's web, mobile, or connected TVs. Reach all your audiences, including customers, prospects, partners, teams, anyone and everyone!
Understand audience engagement to inform content strategies and audience preferences to ensure you’re delivering the best streaming video experiences possible.

1 / 5

Reviews

What users are saying about Brightcove.
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Reliable and Good Feature Set But Hard to Scale

Incentivized
Stacy Stanislaw
Sr Leader in Marketing at CoreLogic (5001-10,000 employees employees)

Pros

  • Allows you to create a video gallery that can be embedded in a website.
  • Allows more privacy/security settings compared to YouTube.

Cons

  • Not as user-friendly for sales enablement compared to its competition.
  • I would prefer more contact from the support rep to make sure we are up to date with the latest features.

Return on Investment

  • Affordable but we have a limited number of users.
  • Can be used for multiple departments with no limits.

Alternatives Considered

Vimeo and Vidyard

Other Software Used

Oracle Eloqua, Domo, Crownpeak Digital Quality Management (DQM), Oracle Engagement Cloud (formerly Oracle Sales Cloud), Webtrends Analytics, Oracle Commerce Cloud

Brightcove for Beginners

Incentivized
Chloe SayersView profile
Social Media Specialist in Marketing at 15Five (201-500 employees employees)

Pros

  • Permissions configuration
  • Tagging & organizing
  • Editing

Cons

  • Hard to navigate user interface
  • No built-in naming conventions

Return on Investment

  • More usability on videos = better content = more leads

Alternatives Considered

Youtube and Vimeo

Other Software Used

Airtable, QuickBooks Online, Marketo

Brightcove Video works very nicely for our company site

Incentivized
Verified User
Manager in Sales (10,001+ employees employees)

Pros

  • Video hosting
  • Allows you to convert to YouTube and other channels
  • Simple and easy to use and display
  • The embedding is very nice on HTML pages

Cons

  • Does not have organic traction
  • No YouTube online community
  • Limited fast forward, marker ability

Most Important Features

  • Has all basic functions needed for video player
  • Nice and easy for embedding and hosting
  • No ads--that's a big one
  • No related videos from other competitors
  • Hiding published date and total views

Return on Investment

  • It does have a cost compared to other free platforms
  • Lost the online YouTube community search
  • It doesn't have best analytics--but maybe can partner with other integrations

Other Software Used

ON24, Adobe Audition, Audacity

Enormous one

Incentivized
Ramin SultanovView profile
Digital Instructor in Information Technology at Upper Education (11-50 employees employees)

Use Cases and Deployment Scope

When you have access to tools which give you perfect flexibility and customization, then you can do everything to create a perfect video. Brightcove Interactivity (Hapyak) provides these great tools for almost every industry. And everyone knows video is the best resource and with this you will have the most effective method to create a vision.

Pros

  • More flexibility.
  • Friendly user interface.
  • Videos can embed everywhere.

Cons

  • Customer Support.
  • Difficult to setup.
  • I am wondering about security, because it's web-based.

Return on Investment

  • Ability to create a masterpiece is just awesome.
  • Don't have any negative impact.
  • Web-based, easy to use.

Alternatives Considered

freemake

Other Software Used

Edmodo, Slack, Weebly

Spotlight on Brightcove

Ashley Buley
Web Administrator in Marketing at SunGard Public Sector (51-200 employees employees)

Pros

  • Live event streaming
  • Ability to customize players
  • Easy-to-use interface and app.
  • Customer support was always quick and helpful
  • Supported advertisements

Cons

  • Building your own player from scratch or modifying an existing players functionality through code is a pain - stick to prebuilt players, or pay for a custom one
  • Reporting is pretty limited
  • You have to pay for 24/7 support

Return on Investment

  • Faster video turnaround time
  • Ability to stream live events
  • ROI with ad support

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