Item: Brightcove
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Brightcove Video Cloud was used to primarily showcase our products and books. We also used videos for authors of books to talk briefly about the book they authored and used it on the eCommerce store. We also had online professional development and used it for educating educators on how to teach. Videos were used as relevant content on the page. Some parts of the website had the Brightcove Video Player customized as per the design of our site.

Pros and Cons

The video player is responsive and works on desktops, mobile devices & tablets.
The video administration console is easy to use and maintains a large number of videos. It can also be used to publish videos based on time and date.
There are many player templates to choose from and use on a website.
The video cloud also lets the user add start and end markers to videos, which makes it easy to play context sensitive video play.

The code for customizing the video player can be made easier, I think it still uses BEML code.
Easily accessible ready made code will help users like me to implement a cool looking player.
I would love to implement Brightcove video cloud on most of the projects that I work on and I see we could use it in so many different ways but pricing is not easily available on the website.
Again if I could work with someone to price for small, medium and large businesses that would be great.

Return on Investment

Initial feedback when videos were introduced was overwhelming, everybody who visited the site liked it.
Not sure how we did on the ROI as I was not open to the financials of the company, but I know we did well.

Alternatives Considered

I'm in the process of evaluating other products now as rates for Brightcove were high and I'm not able to find prices immediately when I want to implement it on my projects. I have started to look at Ooyala and DaCast.

Other Software Used

VMware Fusion, Adobe Photoshop

Likelihood to Recommend

The trend now is to use full screen background videos, I hope we could use video cloud to do that but not sure how. I also feel we should use videos where applicable but at the same time it should not be over used.