BrightTALK vs. MeetingBurner (discontinued)

BrightTalk is well suited for those who cannot always attend live webinars, and can browse through many uploaded webinars. It integrates well with other organizations and provides an ease for what your organization might want to promote. I believe BrightTalk would be best suited for companies with a large employee base.

Incentivized

It is well suited for a conference call with a group of people as well as a great tool to share information on a screen so you don't have to bring people together in person.

• Training
• Product explanation.
• Suggestive referrals.

Incentivized

• MeetingBurner allows me to schedule conference calls in advance and provides me with easy dial-in instructions for myself and the attendees. Many of our calls occur on a regular basis and we are able to duplicate past events similar to it in a few simple clicks.
• MeetingBurner allows me to share a link to join a conference room for multiple people to join and see my screen. Screen sharing is a great feature that make training people much more convenient.
• Because we are a nonprofit, we do not have a budget for communications. Having a free product that offers exactly what we need is key without any bells and whistles and pressure to upgrade in any way.

• Our sphere is healthcare and I would appreciate even more customization to this sector.
• Sometimes a shorter webinar would be preferred, an hour is a long time in today's demanding marketplace.
• More of the local live events, love these.

Incentivized

• It does take a a few minutes to download the application to run the webinar portion but other than that I don't have major improvements.

If a product is working well, I see no reason to change it!

BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless

Incentivized

We have not had to contact support.

Incentivized

GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.

Incentivized

MeetingBurner doesn't have a free trial period that leads to a required paid option. We use the conference line a few times a month and don't have the capacity to spend money on a product.

• For identifying qualified leads and bringing people through the buyer's journey, BrightTALK has proved to have strong ROI.
• Existing and potential customers, as well as partners, stay engaged with our content on BrightTALK. This is a big positive for us.
• This allows us to easily connect with our audience and the platform is low maintenance for us.

Incentivized

• Increased employee efficiency
• Reliable customer service and relationship building