BrightTALK vs. Social Chat

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightTALK
Score 6.1 out of 10
N/A
BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.N/A
Social Chat
Score 0.0 out of 10
N/A
Social Chat helps brands to forge meaningful connections with their customers. Through Live Commerce - embedding Live Video Shopping into customers' purchase experiences - brands can create onsite communities where customers can learn, converse and connect with the brand. In turn, brands get the data behind the interactions and conversions to further optimize the experiences for the users both on the site and through CRM channels for best-in-class branding and performance ROI. Social…
$49
per month
Pricing
BrightTALKSocial Chat
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrightTALKSocial Chat
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsIntended to grow and scale with your Live Commerce strategy, Social Chat plans are a mix for all sizes of business.
More Pricing Information
Community Pulse
BrightTALKSocial Chat
Features
BrightTALKSocial Chat
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BrightTALK
8.2
2 Ratings
6% above category average
Social Chat
-
Ratings
Dashboards8.52 Ratings00 Ratings
Data exportability8.01 Ratings00 Ratings
Performance & Compatibility of Online Events Software
Comparison of Performance & Compatibility of Online Events Software features of Product A and Product B
BrightTALK
8.7
2 Ratings
6% above category average
Social Chat
-
Ratings
High quality audio9.52 Ratings00 Ratings
Mobile support8.01 Ratings00 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
BrightTALK
9.1
2 Ratings
11% above category average
Social Chat
-
Ratings
Calendar integration10.02 Ratings00 Ratings
Record meetings / events8.52 Ratings00 Ratings
Slideshows10.02 Ratings00 Ratings
Event registration8.02 Ratings00 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
BrightTALK
7.5
2 Ratings
12% below category average
Social Chat
-
Ratings
Audience polling7.01 Ratings00 Ratings
Q&A8.02 Ratings00 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
BrightTALK
7.8
2 Ratings
7% below category average
Social Chat
-
Ratings
Participant roles & permissions7.52 Ratings00 Ratings
Confidential attendee list8.01 Ratings00 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
BrightTALK
9.0
1 Ratings
13% above category average
Social Chat
-
Ratings
Branding options8.01 Ratings00 Ratings
Integration to Marketing Automation10.01 Ratings00 Ratings
Best Alternatives
BrightTALKSocial Chat
Small Businesses
BigMarker
BigMarker
Score 6.0 out of 10
OBS Studio
OBS Studio
Score 8.8 out of 10
Medium-sized Companies
Zoho Meeting
Zoho Meeting
Score 8.4 out of 10
Zoom Events & Webinars
Zoom Events & Webinars
Score 8.5 out of 10
Enterprises
ON24
ON24
Score 8.5 out of 10
Zoom Events & Webinars
Zoom Events & Webinars
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightTALKSocial Chat
Likelihood to Recommend
8.5
(5 ratings)
-
(0 ratings)
Usability
9.0
(2 ratings)
-
(0 ratings)
Support Rating
3.1
(2 ratings)
-
(0 ratings)
User Testimonials
BrightTALKSocial Chat
Likelihood to Recommend
BrightTALK
BrightTalk is well suited for those who cannot always attend live webinars, and can browse through many uploaded webinars. It integrates well with other organizations and provides an ease for what your organization might want to promote. I believe BrightTalk would be best suited for companies with a large employee base.
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Social Chat
No answers on this topic
Pros
BrightTALK
  • Training
  • Product explanation.
  • Suggestive referrals.
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Social Chat
No answers on this topic
Cons
BrightTALK
  • Our sphere is healthcare and I would appreciate even more customization to this sector.
  • Sometimes a shorter webinar would be preferred, an hour is a long time in today's demanding marketplace.
  • More of the local live events, love these.
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Social Chat
No answers on this topic
Usability
BrightTALK
BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless
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Social Chat
No answers on this topic
Support Rating
BrightTALK
We have not had to contact support.
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Social Chat
No answers on this topic
Alternatives Considered
BrightTALK
GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.
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Social Chat
No answers on this topic
Return on Investment
BrightTALK
  • For identifying qualified leads and bringing people through the buyer's journey, BrightTALK has proved to have strong ROI.
  • Existing and potential customers, as well as partners, stay engaged with our content on BrightTALK. This is a big positive for us.
  • This allows us to easily connect with our audience and the platform is low maintenance for us.
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Social Chat
No answers on this topic
ScreenShots

Social Chat Screenshots

Screenshot of Host Live Shopping Events Directly on a Website: Events remain on the website after the live has ended providing engaging content for customers to view in perpetuity.Screenshot of Frictionless Checkout Experience: Add to car is placed directly on the livestream interface, providing customers with a seamless checkout experience.Screenshot of Live Events Remain on the Website: Past live events remain on het website as evergreen content.Screenshot of Advanced Engagement Analytics: A suite of first party data, including conversion rate, average order values and add to cart rate to optimize live events.Screenshot of Engage Customers in Real Time: Interact with customers via live chat to answer questions and make product suggestions in real time.Screenshot of Drive Traffic to Events: Send personalized invitation emails, use pop-ups and embed product banners to maximize attendance.