Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.
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Magnite
Score8 out of 10
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Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.
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Pricing
Broadlume
Magnite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Broadlume
Magnite
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Broadlume
Magnite
Ad Network Integration
Comparison of Ad Network Integration features of Broadlume and Magnite
Feature
Broadlume
10.0
1 Ratings
30% above category average
Magnite
7.5
2 Ratings
2% above category average
Data Transfer
10.01 Ratings
7.02 Ratings
DSP integration
00 Ratings
8.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Broadlume and Magnite
Feature
Broadlume
10.0
1 Ratings
25% above category average
Magnite
7.3
2 Ratings
6% below category average
Ad dashboards
10.01 Ratings
8.02 Ratings
Ad conversion tracking
10.01 Ratings
7.02 Ratings
Cross-channel ad management
10.01 Ratings
8.02 Ratings
Ad forecasting and optimization
10.01 Ratings
6.01 Ratings
Ad performance reports
00 Ratings
7.02 Ratings
Ad attribution reporting
00 Ratings
8.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Broadlume and Magnite
Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info