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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Broadlume

    Score10 out of 10
    N/ABuilt by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.N/A

    Magnite

    Score8 out of 10
    N/AMagnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
    Pricing
    BroadlumeMagnite
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BroadlumeMagnite
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    BroadlumeMagnite
    Ad Network Integration
    Comparison of Ad Network Integration features of Broadlume and Magnite
    Feature
    Broadlume
    10.0
    1 Ratings
    30% above category average
    Magnite
    7.5
    2 Ratings
    2% above category average
    Data Transfer10.01 Ratings7.02 Ratings
    DSP integration00 Ratings8.02 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Broadlume and Magnite
    Feature
    Broadlume
    10.0
    1 Ratings
    25% above category average
    Magnite
    7.3
    2 Ratings
    6% below category average
    Ad dashboards10.01 Ratings8.02 Ratings
    Ad conversion tracking10.01 Ratings7.02 Ratings
    Cross-channel ad management10.01 Ratings8.02 Ratings
    Ad forecasting and optimization10.01 Ratings6.01 Ratings
    Ad performance reports00 Ratings7.02 Ratings
    Ad attribution reporting00 Ratings8.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Broadlume and Magnite
    Feature
    Broadlume
    -
    Ratings
    Magnite
    8.0
    2 Ratings
    2% above category average
    Ad campaign creation00 Ratings8.02 Ratings
    Ad deployment00 Ratings8.02 Ratings
    Display advertising00 Ratings8.02 Ratings
    Ad display and retargeting segmentation00 Ratings8.02 Ratings
    Sequence targeting00 Ratings8.02 Ratings
    Best Alternatives
    BroadlumeMagnite
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BroadlumeMagnite
    Likelihood to Recommend
    10.0
    (1 ratings)
    9.0
    (2 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BroadlumeMagnite
    Likelihood to Recommend
    Broadlume
    Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
    Incentivized
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    Magnite (Rubicon Project)
    If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
    Incentivized
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    Pros
    Broadlume
    • Great UI
    • Accurate reporting
    • Strong data points
    Incentivized
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    Magnite (Rubicon Project)
    • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
    • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
    Incentivized
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    Cons
    Broadlume
    • Ability to look at two campaigns at once (comparative stats)
    • Only available for Facebook or G+
    • No export feature for reporting
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    • If possible to update the reporting to have less delay time on the data.
    • The reporting portal cuts off the bid request data after a period of time.
    • The UI seems to be a bit slower lately.
    Incentivized
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    Usability
    Broadlume
    AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    No answers on this topic
    Alternatives Considered
    Broadlume
    AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
    Incentivized
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    Magnite (Rubicon Project)
    Rubicon had superior client services and monetization techniques.
    Incentivized
    Read full review
    Return on Investment
    Broadlume
    • Ad optimization data
    • Simplified ad management
    • Audience understanding
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
    • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
    Incentivized
    Read full review
    ScreenShots

    Broadlume Screenshots

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