Broadsign vs. Kevel vs. OpenText Web CMS

Very suitable for large networks and projects requiring enhanced functionality. less suitable for small networks as the learning curve might be considerable.

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For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google).

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OpenText TeamSite is well-suited to large, enterprise-wide implementations where customization, content governance, and dynamic content distribution is needed or prioritized. It is probably not ideal for smaller sites with simple architecture and few resources to manage custom implementation.

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• More personable team that can address customizations needed to the product.
• Easy to use interface.
• Frequent product updates with notifications via email.
• Well documented API.

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• The drag and drop forms feature makes publishing simple and quick.
• Preview of customer data before sending publications helps us to deliver personalized experiences.

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• User interface could be faster to load.

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• I have recommendation for improvements.
• It is easy to work with all the features.
• All necessary content management tools are included.

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Overall, it's a solid package with the potential to offer much functionality with appropriate resources applied. There are a few issues with the authoring interface that OpenText should address before its a top shelf authoring experience.

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Our technical resources engage with OpenText TeamSite so I don't have direct experience. However, critical issues that we need help with seem to get the attention they deserve without issue. However, training and user resources for business owner roles are a bit lacking and some annoying issues with the authoring interface should be addressed sooner.

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We analyzed other solutions in 2008 but were convinced from the get go Broadsign would be a perfect fit for our needs in the long run. 15 years later our choice has been proven right.

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Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server.

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It offers more content editing features at a relatively low cost thus overall deployment is lower in cost. It has great customer support who are always there to support and answer to our needs thus making the process of deployment seamless at every stage and offering training for working with their product.

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The annual contract should be clearer in terms of the breakdown of user license types (system admin, admin, regular user, etc).

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• Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.

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• We integrated with google analytics, now we have the proper comprehension of our audience data reception and behaviors - we've greatly improved on personalized marketing.
• Quick publication of content across the main digital channels.
• We run our digital campaigns swiftly.
• We've maintained our brand consistency for three years.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info