Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$6
per month per channel
Loomly
Score 8.8 out of 10
N/A
Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels. Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations,…
$0
up to 1 user
Pricing
Buffer
Loomly
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
Free
$0
up to 1 user
Enterprise
Contact Vendor
Enterprise
Custom
Offerings
Pricing Offerings
Buffer
Loomly
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
A discount is offered for annual billing.
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More Pricing Information
Community Pulse
Buffer
Loomly
Features
Buffer
Loomly
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
8.0
77 Ratings
1% below category average
Loomly
9.0
7 Ratings
11% above category average
Content planning and scheduling
8.677 Ratings
9.66 Ratings
Content optimization
7.570 Ratings
9.06 Ratings
Workflow management
7.966 Ratings
9.57 Ratings
Audience targeting
00 Ratings
7.97 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
7.3
70 Ratings
5% below category average
Loomly
8.2
5 Ratings
6% above category average
Campaign success analytics
7.370 Ratings
8.74 Ratings
Real-time tracking
00 Ratings
7.85 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
8.4
72 Ratings
6% above category average
Loomly
9.1
6 Ratings
14% above category average
Role-based user permissions & privileges
8.559 Ratings
9.35 Ratings
Mobile access
8.268 Ratings
8.96 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Buffer
-
Ratings
Loomly
8.7
6 Ratings
7% above category average
Customer interaction histories
00 Ratings
8.84 Ratings
Bulk actions
00 Ratings
8.56 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Buffer
-
Ratings
Loomly
8.2
7 Ratings
6% above category average
Content marketing
00 Ratings
9.66 Ratings
Paid media management
00 Ratings
7.03 Ratings
Campaigns and promotions
00 Ratings
8.02 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
I think for someone looking for a lower-cost social media management took, Loomly is the best I've found. It's pretty easy to use, and has a lot of tools that outshine the downsides of the platform. If you're looking for a pretty standard, easy to use, and aesthetically clean platform, I'd recommend Loomly. For more analytic tools, it's perhaps not for you.
Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking for that, I'd probably say another platform might be better. But for me, Loomly is perfect!
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses