A classic tool that is always essential in social media work
November 03, 2021

A classic tool that is always essential in social media work

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Buffer

We use Buffer in the social media marketing department, it allows us to easily maintain the publication activity according to our planned publication schedule, as we monitor interesting content for our audience, we send it to a buffer so that it is published at the right time. It is one of our essential tools at a corporate level and also at a private level since it helps us to keep our personal accounts active.
  • Establishment of more suitable hours to publish on social media
  • Ease of sending messages to the publication queue through plugins in the internet browser
  • Basic statistics of each publication made
  • You need functions to improve the monitoring of social media channels
  • Statistical data on hashtags
  • Audience analysis of published posts
  • It allows us to keep our channels active with information and content that identify us in our sector
  • It helps us in our awareness strategies
  • Allow time optimization and productivity improvement of the social media team
We selected this tool to maintain the activity of publication in social networks at a low cost and good productivity, we consider that it adds to our objectives of brand awareness or discovery, since it allows us to keep our channels active with information and content that we identified in our sector. It's simpler and easier than Hootsuite, yet more limited, and has better functionality than TweetDeck.

Do you think Buffer delivers good value for the price?

Yes

Are you happy with Buffer's feature set?

Yes

Did Buffer live up to sales and marketing promises?

Yes

Did implementation of Buffer go as expected?

Yes

Would you buy Buffer again?

Yes

We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
We have not had the need to use technical support, but the information on the blog and the help, as well as the advice it offers, seems very useful for our day to day and improving the work we do with this platform in our team, in your Twitter profile I have seen responses from other users, it seems that they respond well
It is a very interesting tool for entrepreneurs or CEOs of startups who do not have much time to manage social media communication and also have few resources at the beginning of their venture. It can also be convenient for small companies that do not have specific personnel with training in community management and require easy-to-use tools to carry out the basic actions of scheduled publication on social media.

Buffer Feature Ratings

Content planning and scheduling
9
Content optimization
7
Workflow management
7
Not Rated
Campaign success analytics
6
Role-based user permissions & privileges
7
Mobile access
10