What users are saying about

Buffer

156 Ratings

Buffer

156 Ratings
Score 8.6 out of 101

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Likelihood to Recommend

Buffer

I think Buffer is great for organizations that have a small amount of social accounts to manage, and where cross-unit collaboration is common. It's also good for organizations where the level of social media knowledge may not be very strong, as the tool is easy to use with minimal setup and training and it offers good basic tracking for evaluating impact. I think if you're going to be doing a lot of content volume across a lot of accounts and need robust analytics, there are more advanced tools out there to use

Feature Rating Comparison

Publishing

Buffer
6.3
Content planning and scheduling
Buffer
8.0
Content optimization
Buffer
7.0
Workflow management
Buffer
4.0

Reporting/analytics

Buffer
4.0
Campaign success analytics
Buffer
4.0

Account management

Buffer
3.0
Role-based user permissions & privileges
Buffer
1.0
Mobile access
Buffer
5.0

Pros

  • Simple to set up, add accounts, and get started. The barrier to entry for social media users/managers at all levels is fairly low, leading to greater adoption within the organization. I've had experience with other tools with many more bells and whistles but required a fair amount of training to take advantage of them. This boils things down to what we really need to keep our social media activity consistent.
  • Takes the guesswork out of scheduling. Figuring out when to share content, and how often, can take significant time. I like the Buffer queue feature that enables you to set a schedule once for each of your accounts, and then just drop new content in and not worry about whether there are holes in your calendar.
  • Adding content for multiple profiles at once. It's nice to be able to compose a message and quickly schedule it to go out on multiple profiles with a couple of clicks/minor adaptations. I use this feature regularly and it saves a lot of time vs. having to schedule for profiles individually.

Cons

  • FAQs - Buffer is kind of like riding a bike. Once you get the hang of it - it's easy, But until you've got the training wheels off it can be a pretty wobbly experience. The FAQ's are written in simple, straightforward language but no matter how tech-savvy and experienced you are with apps it can be a bit frustrating and overwhelming to get it set up and to troubleshoot. In my opinion, it needs to be more visual. More screenshots, videos, and perhaps even interactive, real-time workshops or introductory classes for new users.
  • Account Management - I had some issues with integration of our free account into the master account. One day my partner logged into her account using a social login instead of her email and all of the sudden all of her default settings were gone. We could not figure it out ourselves using the HELP section and ended up having to request support from the 'Happiness Team'. It turns out that content managers must login via email in order for the platform to identify that they're logging into the master account as a content manager, It was confusing -- but we got it all straightened out with the support team. (Thanks Darcy!)
  • Two-step processes - Unfortunately, no matter how hard I tried, I could find no truly 100% efficient way to share images and hyperlinks simultaneously. If you want to share an image across all platforms you can do that but then your FB / LI / G+ posts are identified as images ("Kevin shared an image") when in fact I was sharing an article with an image attached. Likewise if I share an article to FB / LI / G+ and the hyperlink is appended in the post then an image isn't attached to the Twitter post. Unfortunately, Twitter is inherently different from other social platforms so you just can't 'have your cake and eat it too!'. This is especially problematic when you're working in the mobile interface. After struggling with this shortfall for a year I've come to accept that I have to share in two steps if I want to optimize my posts for the various platforms. I do this by setting my defaults to FB page, LI and G+ profiles and after I share a post to those three platforms (which automatically append the hyperlink with image), I come right back and share to Twitter (which allows me to select and attach a relevant image as opposed to appending a hyperlink). I'm sure everyone's different but that's how we optimize our posts on the two different types of platforms.

Likelihood to Renew

Buffer9.1
Based on 11 answers
Buffer allows you to easily share anything with the click of a button. The items you add to your Buffer account are shared at the best times throughout the day to reach the most people possible. It would be extremely tedious to have to share all these things manually throughout all the social media sites. With Buffer, it makes it extremely easy and simple to have a steady stream of content scheduled to go out to all your social media accounts. This is the best way to keep your visitors engaged and up-to-speed on what you are currently doing in your business.

Usability

Buffer10.0
Based on 1 answer
They make it incredibly simple to understand and do a great job of walking you through things along the way

Support

Buffer10.0
Based on 1 answer
I've tweeted them questions before and they're always super quick to respond either through Twitter or email.

Alternatives Considered

Buffer keeps things simple. It took a highly sought after feature (social scheduling) and unbundled it from the more complex social tools out there

Return on Investment

  • Time-saving - Buffer has allowed our team to be more efficient in their social media scheduling
  • Analytics - after using Hootsuite, our team was disappointed to find that Buffer offered nearly no analytics for our pages/posts.
  • Pinterest Integration - this was a very helpful tool that we exclusively used Buffer for, as not many publishing platforms offer these integrations!

Pricing Details

Buffer

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.