Buffer

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Buffer	Score 8.1 out of 10	Small Businesses (1-50 employees)	Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.	$15 per month

Pricing

Buffer

Editions & Modules

Publish Pro: $15
per month
Analyze Pro: $35
per month
Analyze Premium: $50
per month
Publish Premium: $65
per month
Publish Business: $99
per month

Offerings

Pricing Offerings
Buffer
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

More Pricing Information

Community Pulse
	Buffer
Considered Both Products	Buffer Verified User Manager Chose Buffer Buffer has a clear, easy to use interface and a reliable scheduling calendar. Incentivized Helpful? Luke Paulin Marketing Director Chose Buffer Buffer had the best free version, but Zoho Social had the most social media channels available in the price range. Hootsuite was the tool we first wanted, but the price was considerably more, for tools we are not sure if we need at this time. Incentivized Helpful? Verified User C-Level Executive Chose Buffer In my opinion, Hootsuite has it all, except TikTok, which hopefully will open up some sort of interface soon. It is a much smoother and more customizable experience. I have not had any posts missing after scheduling, like I have had with Buffer in my past experience. Just an … Helpful? Trigun Prakash Computer software Chose Buffer Both software are good, but personally I like Buffer just because it is easy to use and it has good costumer support. Buffer lets me put my updates on a schedule so I can set it up for weeks at a time and then not have to worry. Incentivized Helpful? Mishka Panwar Researcher Chose Buffer Both of them are great at their own levels but I find Buffer quite easy to go and the way they perform every task is quite like my way of work so I personally like Buffer more, it has helped me save my most of the time hence improved my work efficiency and also the creativity … Helpful? Joseph Kahn President and Director of Marketing Chose Buffer We tried CloudCampaign and Social Bee (that wasn't on the list above) - and they all are good. Buffer is in a class of its own and super useful to individuals and companies alike. Incentivized Helpful? Verified User C-Level Executive Chose Buffer We selected this tool to maintain the activity of publication in social networks at a low cost and good productivity, we consider that it adds to our objectives of brand awareness or discovery, since it allows us to keep our channels active with information and content that we … Incentivized Helpful? Verified User Employee Chose Buffer Buffer and Hootsuite are considered as best tools for managing your social media accounts . The only difference which I feel between the two is Buffer is [more] focused on pre-scheduling and Hootsuite is a advanced version of Buffer you can say it allows you full -fledged … Incentivized Helpful? AK Ann Korb Administrator Chose Buffer I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can … Incentivized Helpful? Alex Chaidaroglou Director & Co-Founder Chose Buffer I haven't really tried a Buffer alternative since it works for us and our needs are very simple. Incentivized Helpful? Michelle Messenger Garrett Writer/Content Creator/Public Relations Consultant Chose Buffer I've used Sprout Social for two clients now and find it somewhat difficult to use. I'm sure there are ways to circumvent the issues, but I've even tried talking to/working with customer service and one issue just couldn't be worked out. Buffer is easy. I've maybe had to contact … Incentivized Helpful? Verified User Employee Chose Buffer Buffer is the first one I have used, and then I tried other platforms like Hootsuite, and HubSpot, but still, the other two haven't matched up to that level of ease and comfort, and the features I like of Buffer. So I switched back to Buffer. Incentivized Helpful? LE Luz Ellis Senior SEO Project Manager Chose Buffer Buffer has all the analytics tools and features that allow us to determine whether the result of our marketing is positive or negative. There are more complete alternatives, but Buffer is all I need at the moment. Incentivized Helpful? Ameer Hamza Corporate Communications Manager Chose Buffer Both Hootsuite and Buffer are excellent tools but they both target different users. If you're an individual user, small firm, or non-profit and you want to simplify your social media challenges, then Buffer is likely your best option. Hootsuite on the other hand is more likely … Incentivized Helpful? Harsh Hingorani ⚡️ Product Marketing Manager Chose Buffer The reason for selecting Buffer was mainly due to good UI and easy to use functionality. Hootsuite was not that user friendly and a bit complicated. Buffer is more straight forward and easy to use when you compare it with Hootsuite. Also, I like Buffer's mobile friendliness … Incentivized Helpful? David Fox President \| Sales & Marketing Advisor Chose Buffer We have not used any other similar products to manage, organize, schedule, and analyze our social media posting. We have used other posting platforms within the channels themselves, however. Facebook is slightly more advanced than Buffer for posting on Facebook — but that is … Incentivized Helpful? Ronnie Rask Director of Marketing Chose Buffer The price point is very affordable compared to other products that offer more features but charge a lot more. For my entire team, the price point has made it easy to get a good ROI. More than anything, it allows us to do what's necessary. Hootsuite definitely provides more … Incentivized Helpful? Shorombo Mooij Life Coach en Health Coach Chose Buffer Buffer wins it on simplicity and ease of use. Furthermore, it is multichannel whereas Later, for example, is only Instagram. Incentivized Helpful? Verified User Administrative Assistant Chose Buffer As stated in a previous point, for basic content scheduling Buffer offers simplicity and stability like no others. It doesn't have the Instagram-specific features like Later does, the evergreen content categorization and sending like MeetEdgar, or the ad campaign integration … Incentivized Helpful? Verified User Consultant Chose Buffer Buffer holds its own against Agorapulse, and its intuitive and minimalistic platform means you can do exactly what you need to do on a small scale. This is something that brings me back to the platform again and again - the ease of use. Agorapulse handles more content and … Incentivized Helpful? Katie Hecox Lead Digital Strategist Chose Buffer Initially we selected Buffer because it is an effective tool for a low cost, especially compared to Sprout Social. It’s pared down and doesn’t have as many bells and whistles but that is nice when you want to simply accomplish posting. Incentivized Helpful? Andrew Folts Digital Strategist Chose Buffer Quite simply, I am not yet generating revenue as a content creator and Buffer's free tier was appealing to me. I also like the interface better than Hootsuite. It's more modern. Incentivized Helpful?
Top Pros	Pro Social media Pro Easy to use Pro Schedule posts
Top Cons	Minus Free version Minus Calendar view Minus One platform

Features

Buffer

Publishing

Comparison of Publishing features of Product A and Product B
	Buffer 7.6 64 Ratings 5% below category average
Content planning and scheduling	9.364 Ratings
Content optimization	6.457 Ratings
Workflow management	7.053 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Buffer 7.8 59 Ratings 1% below category average
Campaign success analytics	7.859 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Buffer 8.4 61 Ratings 3% above category average
Role-based user permissions & privileges	7.649 Ratings
Mobile access	9.259 Ratings

Best Alternatives
	Buffer
Small Businesses	Publer Score 9.8 out of 10
Medium-sized Companies	Social Suite by Reputation.com Score 9.3 out of 10
Enterprises	Social Suite by Reputation.com Score 9.3 out of 10
All Alternatives	View all alternatives

User Ratings
	Buffer
Likelihood to Recommend	8.2 (84 ratings)
Likelihood to Renew	8.0 (14 ratings)
Usability	8.1 (23 ratings)
Availability	8.2 (2 ratings)
Performance	8.0 (2 ratings)
Support Rating	6.3 (23 ratings)
Implementation Rating	8.0 (2 ratings)
Configurability	10.0 (1 ratings)
Product Scalability	8.6 (2 ratings)

User Testimonials
	Buffer
Likelihood to Recommend	Buffer It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform. Mishka Panwar Researcher Read full review
Pros	Buffer I can plan and publish content on social channels. Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content. It has a special price; it is pretty affordable. It has the possibility of integrating with other tools to improve its functions. Incentivized LE Luz Ellis Senior SEO Project Manager Read full review
Cons	Buffer Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan. No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer. Incentivized Whitney Knight Marketing Specialist - Writer Read full review
Likelihood to Renew	Buffer I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics Incentivized FH Frankie Heath Director of Social Marketing Read full review
Usability	Buffer We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared Incentivized Verified User Anonymous Read full review
Reliability and Availability	Buffer Buffer is always on hand and very reliable, their software suite rarely has outages Incentivized Len Gordon Art Relations Read full review
Performance	Buffer Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section Incentivized FH Frankie Heath Director of Social Marketing Read full review
Support Rating	Buffer It really helped to my business to grow online. I was able to take actions mindfully as the analytics are damn good. Also used for managing clients social media accounts and it proved to be a best resource. Clients were really happy as they got high demand and growth on internet and the secret is Buffer. The user interface is really easy to understand and manage. Support is 24/7 available to help. Incentivized Verified User Anonymous Read full review
Implementation Rating	Buffer We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform Incentivized FH Frankie Heath Director of Social Marketing Read full review
Alternatives Considered	Buffer I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working. Incentivized AK Ann Korb Read full review
Scalability	Buffer Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses Incentivized Len Gordon Art Relations Read full review
Return on Investment	Buffer It has saved money by allowing us to automate our social using one person It allows us to connect one channel at a time instead of wasting money on larger account management tools We are making money, because it has already delivered several clients Incentivized Joseph Kahn President and Director of Marketing Read full review
ScreenShots	Buffer Screenshots