What users are saying about
Likelihood to Recommend
I think Buffer is great for organizations that have a small amount of social accounts to manage, and where cross-unit collaboration is common. It's also good for organizations where the level of social media knowledge may not be very strong, as the tool is easy to use with minimal setup and training and it offers good basic tracking for evaluating impact. I think if you're going to be doing a lot of content volume across a lot of accounts and need robust analytics, there are more advanced tools out there to use
Feature Rating Comparison
Content planning and scheduling
Campaign success analytics
Role-based user permissions & privileges
- Simple to set up, add accounts, and get started. The barrier to entry for social media users/managers at all levels is fairly low, leading to greater adoption within the organization. I've had experience with other tools with many more bells and whistles but required a fair amount of training to take advantage of them. This boils things down to what we really need to keep our social media activity consistent.
- Takes the guesswork out of scheduling. Figuring out when to share content, and how often, can take significant time. I like the Buffer queue feature that enables you to set a schedule once for each of your accounts, and then just drop new content in and not worry about whether there are holes in your calendar.
- Adding content for multiple profiles at once. It's nice to be able to compose a message and quickly schedule it to go out on multiple profiles with a couple of clicks/minor adaptations. I use this feature regularly and it saves a lot of time vs. having to schedule for profiles individually.
- Custom tracking. When sharing to multiple profiles, it's nice to be able to include different tracked links for each profile. By default, Buffer doesn't make this very easy - the standard campaign is just set to 'buffer', which can make traffic difficult to differentiate if you forget to create a unique link.
- Media editing. Images and videos are simple to upload and edit, but I do wish there was some more customization available to ensure that you select the right size for a given network. I've also run into cases where an image I thought I'd uploaded wasn't actually shared along with the post.
- Account management. We ran into an issue within our organization where we realized that not all our accounts were actually included within the Pro plan (vs. the free plan) because of it was required that our account administrator add the accounts. This may make sense in general, but was an issue for our organization with several distinct business units. Enabling more flexibility/permission levels for users would be nice.
- Account disconnection. Buffer seems to 'lose' its connection to LinkedIn often, which may be more of a problem with the LinkedIn API than with the software, but it's a pain to have to re-verify the page and in some cases re-schedule updates.
Likelihood to Renew
Based on 11 answers
It's incredibly affordable ($10/month as of 5/2014) and the company blog is so comprehensive, I would pay $10/month just for their latest posts. Very helpful for product, inbound and content marketers
Based on 1 answer
Based on 1 answer
Compared to Hootsuite, Buffer didn't offer the analytics and large-scale management we needed. Buffer is good to use for a small number of accounts for people a little less familiar with scheduling, as its interface is very simplistic. Overall, we decided to use Hootsuite because of the amount of content we could publish and the in-depth analytics it provided, which helped us build a following on social media.
Return on Investment
- Buffer made us a more efficient team.
Employee in MarketingComputer Software Company, 501-1000 employees
Premium Consulting/Integration Services—
Entry-level set up fee?