What users are saying about
Top Rated
193 Ratings
Top Rated
193 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

Buffer

It is a lifesaver when it comes to managing different social media channels for various departments in one place. The approval process is exactly what we're looking for. Buffer is great for larger groups of people who would like to manage multiple social media channels. If you don't plan to post often, have a number of people who will post or only want to focus on one channel, this may not be necessary for you. If your main channel focus is Instagram, I don't think Buffer is the best place for that.
No photo available

Feature Rating Comparison

Publishing

Buffer
8.3
Content planning and scheduling
Buffer
9.3
Content optimization
Buffer
7.5
Workflow management
Buffer
8.2

Reporting/analytics

Buffer
8.0
Campaign success analytics
Buffer
8.0

Account management

Buffer
8.1
Role-based user permissions & privileges
Buffer
7.7
Mobile access
Buffer
8.6

Pros

Buffer

  • Simple to set up, add accounts, and get started. The barrier to entry for social media users/managers at all levels is fairly low, leading to greater adoption within the organization. I've had experience with other tools with many more bells and whistles but required a fair amount of training to take advantage of them. This boils things down to what we really need to keep our social media activity consistent.
  • Takes the guesswork out of scheduling. Figuring out when to share content, and how often, can take significant time. I like the Buffer queue feature that enables you to set a schedule once for each of your accounts, and then just drop new content in and not worry about whether there are holes in your calendar.
  • Adding content for multiple profiles at once. It's nice to be able to compose a message and quickly schedule it to go out on multiple profiles with a couple of clicks/minor adaptations. I use this feature regularly and it saves a lot of time vs. having to schedule for profiles individually.
Ben Rubenstein profile photo

Cons

Buffer

  • I personally wish they would integrate Tumblr and Google profiles. I understand there are limitations but I have hope they will overcome whatever is holding them back.
  • Facebook suggestions is another hope I have. Currently they only offer content suggestions that can be posted for Twitter and LinkedIn.
Deanna Ayres profile photo

Likelihood to Renew

Buffer

Buffer 9.1
Based on 11 answers
Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run
Deanna Ayres profile photo

Usability

Buffer

Buffer 10.0
Based on 1 answer
They make it incredibly simple to understand and do a great job of walking you through things along the way
Travis Balinas profile photo

Support

Buffer

Buffer 10.0
Based on 1 answer
I've tweeted them questions before and they're always super quick to respond either through Twitter or email.
Travis Balinas profile photo

Alternatives Considered

Buffer

Hootsuite and Sprout Social also allow for multiple account management and easy scheduling of content. However, the functionality of Buffer and the ease of interface make it superior to the rest.
Stefanie Cash profile photo

Return on Investment

Buffer

  • ROI
  • Easy management of multiple accounts
  • One-Stop shop for posting/scheduling content
Stefanie Cash profile photo

Pricing Details

Buffer

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

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