What users are saying about

Buffer

141 Ratings

Buffer

141 Ratings
Score 8.7 out of 101

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Likelihood to Recommend

Buffer

I think Buffer is great for organizations that have a small amount of social accounts to manage, and where cross-unit collaboration is common. It's also good for organizations where the level of social media knowledge may not be very strong, as the tool is easy to use with minimal setup and training and it offers good basic tracking for evaluating impact. I think if you're going to be doing a lot of content volume across a lot of accounts and need robust analytics, there are more advanced tools out there to use

Feature Rating Comparison

Publishing

Buffer
6.3
Content planning and scheduling
Buffer
8.0
Content optimization
Buffer
7.0
Workflow management
Buffer
4.0

Reporting/analytics

Buffer
4.0
Campaign success analytics
Buffer
4.0

Account management

Buffer
3.0
Role-based user permissions & privileges
Buffer
1.0
Mobile access
Buffer
5.0

Pros

  • Simple straight-forward interface. The GUI is so much more straight-forward than competitors like Hootsuite and SproutSocial. Their interfaces can easily be overwhelming and take some getting used to whereas with Buffer you can be up and running very quickly.
  • The 'free' element is very generous and enables you to become familiar with the software in as short or long a period as you need, across multiple social accounts.
  • The integration with Feedly means that content curation is an incredibly simple job for anyone to perform, enabling you to schedule content as you come across it on the web.

Cons

  • They used to have a fantastic feature that optimised posting times based on previous times' reach and engagement. Sadly this feature was removed which is a shame as it was one of my favourites.
  • The reporting functionality is limited and I would like to see a greater ability to report across all platforms, creating white label reports.
  • You have to purchase separate tools in order to access an influencer module and an image design module - in many tools these are included.

Likelihood to Renew

Buffer9.1
Based on 11 answers
It's incredibly affordable ($10/month as of 5/2014) and the company blog is so comprehensive, I would pay $10/month just for their latest posts. Very helpful for product, inbound and content marketers

Usability

Buffer10.0
Based on 1 answer
They make it incredibly simple to understand and do a great job of walking you through things along the way

Support

Buffer10.0
Based on 1 answer
I've tweeted them questions before and they're always super quick to respond either through Twitter or email.

Alternatives Considered

I feel that Buffer is very much an entry level product because it lacks some of the additional functionality offered by other tools. In that sense I recommend it only for small companies, or those just starting out with scheduling. In terms of scheduling content it does that incredibly well with good analytics and integration to enable content curation e.g. it links seamlessly to Feedly.I like the ability to sort posted content by various factors, and also to recycle content.

Return on Investment

  • For clients that are using it they are seeing an immediate return in terms of productivity - less time spent on social but whilst still achieving the same, if not better, results.
  • Better engagement with followers through regular posting which means relationships with customer and fans can be maintained and even enhanced.

Pricing Details

Buffer

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.