What users are saying about
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Top Rated
225 Ratings

Buffer

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Top Rated
225 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Buffer

Buffer is perfect if you are a company looking to be able to have regularly scheduled social posts go up. It allows the company to be able to create a cadence of posts for any given campaign. It works mainly for us when it comes to having things scheduled out because it is our goal to have at least one post per day. Buffer helps us achieve that since we are a small department of only two. It would be less appropriate for a company that does not have the need to plan out a cadence of posts and they are more organically driven social. It is also not suited for social media stories.
Frankie Heath profile photo

Feature Rating Comparison

Publishing

Buffer
8.4
Content planning and scheduling
Buffer
9.2
Content optimization
Buffer
7.9
Workflow management
Buffer
8.1

Reporting/analytics

Buffer
7.6
Campaign success analytics
Buffer
7.6

Account management

Buffer
8.5
Role-based user permissions & privileges
Buffer
8.3
Mobile access
Buffer
8.7

Pros

Buffer

  • The Chrome Extension-- I LOVE being able to navigate to, say, a blog post I want to share later today or an event page I want to share next week, then click the little Buffer button on my browser window and write/schedule unique posts for each of our social media channels. It's so convenient.
  • Scheduling (and rescheduling)-- The interface from the Buffer website itself is really great for scheduling posts to go out to different channels at different times (custom or pre-selected), and also to reorganize the order and timing of your posts on each channel, as needed.
  • Re-Buffer-- You can see your top performing posts and easily "re-buffer" them to use in the future. So helpful!
Michelle Green Arnson profile photo

Cons

Buffer

  • Buffer communicates with Instagram, but only for business accounts. Because most of our accounts are qualified as personal, not business, this missing functionality poses a problem.
  • Buffer easily schedules Facebook and Twitter, but there's no way to type the post once and select both platforms. I would like to see these more connected.
  • I would like Buffer to make it easier to link multiple Facebook pages or Twitter accounts to the same email.
Alicia Meyer profile photo

Likelihood to Renew

Buffer

Buffer 4.0
Based on 12 answers
Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run
Deanna Ayres profile photo

Usability

Buffer

Buffer 6.0
Based on 2 answers
I gave buffer a 6 because it really is a great platform, but they still have some areas they can approve. Being able to post to Instagram automatically without having to manually push them through and having analytics that are available with the subscription are two of the biggest reasons that I didn't give buffer at least an 8
Frankie Heath profile photo

Reliability and Availability

Buffer

Buffer 7.0
Based on 1 answer
Buffer is available whenever I need it. Except for when it does not want to push to instagram
Frankie Heath profile photo

Performance

Buffer

Buffer 8.0
Based on 1 answer
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
Frankie Heath profile photo

Support

Buffer

Buffer 7.0
Based on 3 answers
There is support available (on different tiers) and they are always immediately responsive. However, sometimes things will have to fail multiple times for multiple days for them to have an answer. While this (I'm sure) is mostly fine, it really impacts our reach as a small business to not be able to use the service.
No photo available

Implementation

Buffer

Buffer 10.0
Based on 1 answer
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Frankie Heath profile photo

Alternatives Considered

Buffer

Buffer lets us schedule on Instagram even if we have to do it manually while Hootsuite would not even connect to our Instagram page. So we can't use Hootsuite for Instagram postings. Buffer fills that hole although each post has to be posted manually from the Instagram app to be published.
Susan Hammiche profile photo

Scalability

Buffer

Buffer 8.0
Based on 1 answer
Buffer is a great program for any company of any size to use for their social media planning
Frankie Heath profile photo

Return on Investment

Buffer

  • We had a goal of 1,000 Instagram followers by the end of the calendar year. With the help of Buffer, we were able to meet that goal three months early.
  • Through our social media channels, we hope to engage with our students more and make them aware of events happening within the college, university, and city as a whole. We receive comments from students and even non-students and other groups within the university about how informative our channels have become.
  • With the use of Buffer, we have been able to increase our followers as well as the number of posts we put out per month and how frequently we do.
No photo available

Pricing Details

Buffer

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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