Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$6
per month per channel
Metricool
Score 8.2 out of 10
Small Businesses (1-50 employees)
Metricool is a tool to analyze, manage and measure the success of all digital content. Metricool is free to use, and can include: web analytics, blog content, Twitter, Facebook, Instagram, and publication planner.
$25
per month
Pricing
Buffer
Metricool
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
Starter
$25
per month
Advanced
$67
per month
Offerings
Pricing Offerings
Buffer
Metricool
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
A discount is offered for annual billing.
Discount available for annual pricing.
More Pricing Information
Community Pulse
Buffer
Metricool
Features
Buffer
Metricool
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
7.8
77 Ratings
4% below category average
Metricool
10.0
1 Ratings
20% above category average
Content planning and scheduling
8.677 Ratings
10.01 Ratings
Content optimization
7.370 Ratings
00 Ratings
Workflow management
7.666 Ratings
00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
7.0
70 Ratings
10% below category average
Metricool
-
Ratings
Campaign success analytics
7.070 Ratings
00 Ratings
Account management
Comparison of Account management features of Product A and Product B
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
Metricool is a really versatile tool if managing a business website and social media channels. It does a great job with posting and reporting (in app). It has a convenient mobile application which makes on the go review of your analytics easy to access. Love that you can use a tracking code to have some independent analytics which you can compare to your traditional reporting tools
Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
Metricool is easy to set up and intuitive to use. I manage multiple companies through the app and it makes accessing my client’s data and social media calendars convenient. The usability is intuitive, the app is clean and the layout is functional. It is such a time saver reducing the headache of logging into multiple services to access the same information that Metricool gives you in a simple dashboard
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
Metricool is multiple tools; social media calendar, analytics, review tracking, etc. all wrapped up in one pretty package. It can replace multiple tools and it improves a teams workflow and communication. In comparison to many like tools, it really shines and stands out above other tools that do similar jobs
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses