TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BuzzSumo

    Score9.9 out of 10
    N/ABuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

    $159

    per month

    Heropost

    Score8.4 out of 10
    N/AN/A

    $997

    per year

    Pricing
    BuzzSumoHeropost
    Editions & Modules
    Content Creation
    $199
    per month
    PR & Comms
    $299
    per month
    Suite
    $499
    per month
    Enterprise
    $999
    per month
    Basic
    $997
    per year
    Offerings
    Pricing Offerings
    BuzzSumoHeropost
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    BuzzSumoHeropost
    Considered Both Products
    Cision
    No answer on this topic
    Heropost Media
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    17 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    15 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    17 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    15 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    18 Answers
    No answers on this topic
    Features
    BuzzSumoHeropost
    Listening/monitoring
    Comparison of Listening/monitoring features of BuzzSumo and Heropost
    Feature
    BuzzSumo
    -
    Ratings
    Heropost
    7.8
    1 Ratings
    2% above category average
    Boolean keyword searches00 Ratings7.01 Ratings
    Filtering out noise/spam00 Ratings7.01 Ratings
    Sentiment analysis00 Ratings8.01 Ratings
    Broad channel coverage00 Ratings9.01 Ratings
    Publishing
    Comparison of Publishing features of BuzzSumo and Heropost
    Feature
    BuzzSumo
    -
    Ratings
    Heropost
    9.8
    1 Ratings
    18% above category average
    Content planning and scheduling00 Ratings10.01 Ratings
    Audience targeting00 Ratings9.01 Ratings
    Content optimization00 Ratings10.01 Ratings
    Workflow management00 Ratings10.01 Ratings
    Engagement
    Comparison of Engagement features of BuzzSumo and Heropost
    Feature
    BuzzSumo
    -
    Ratings
    Heropost
    9.0
    1 Ratings
    10% above category average
    Automated routing and prioritization00 Ratings8.01 Ratings
    Customer interaction histories00 Ratings9.01 Ratings
    Bulk actions00 Ratings10.01 Ratings
    Marketing
    Comparison of Marketing features of BuzzSumo and Heropost
    Feature
    BuzzSumo
    -
    Ratings
    Heropost
    6.5
    1 Ratings
    17% below category average
    Lead generation00 Ratings6.01 Ratings
    Content marketing00 Ratings7.01 Ratings
    Paid media management00 Ratings5.01 Ratings
    Campaigns and promotions00 Ratings8.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of BuzzSumo and Heropost
    Feature
    BuzzSumo
    -
    Ratings
    Heropost
    9.1
    1 Ratings
    9% above category average
    Twitter00 Ratings9.01 Ratings
    Facebook00 Ratings10.01 Ratings
    LinkedIn00 Ratings10.01 Ratings
    Google+00 Ratings5.01 Ratings
    Instagram00 Ratings10.01 Ratings
    Pinterest00 Ratings10.01 Ratings
    YouTube00 Ratings10.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of BuzzSumo and Heropost
    Feature
    BuzzSumo
    -
    Ratings
    Heropost
    7.3
    1 Ratings
    6% below category average
    Campaign success analytics00 Ratings8.01 Ratings
    Real-time tracking00 Ratings9.01 Ratings
    Competitor analysis00 Ratings5.01 Ratings
    Account management
    Comparison of Account management features of BuzzSumo and Heropost
    Feature
    BuzzSumo
    -
    Ratings
    Heropost
    10.0
    1 Ratings
    23% above category average
    Role-based user permissions & privileges00 Ratings10.01 Ratings
    Mobile access00 Ratings10.01 Ratings
    Best Alternatives
    BuzzSumoHeropost
    Small Businesses
    Help a Reporter Out (HARO)
    Score5 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Cision Communications Cloud
    Score8 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Meltwater
    Score7.6 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BuzzSumoHeropost
    Likelihood to Recommend
    9.4
    (34 ratings)
    8.0
    (1 ratings)
    Usability
    9.0
    (6 ratings)
    9.0
    (1 ratings)
    Support Rating
    8.4
    (7 ratings)
    -
    (0 ratings)
    User Testimonials
    BuzzSumoHeropost
    Likelihood to Recommend
    Cision
    Pros
    • The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
    Cons
    • The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
    Incentivized
    Read full review
    Heropost Media
    It is great for managing multiple poster's social media accounts. I currently have four clients whose social media campaigns I manage. Heropost allows me to set up groups for each client so that I can schedule posts (of all different types of media) for their specific social media mixes. This is a terrific feature and makes my job a LOT easier.
    Read full review
    Pros
    Cision
    • Monitors for client PR placements and notifies via email and Slack alerts
    • Helps us research potential journalists writing about the topics relevant to our clients
    • Displays trending web and social content clearly with relevant metrics
    • Allows us to view what's working for our clients' competitors in the media
    Incentivized
    Read full review
    Heropost Media
    • Multi Platform Integration Of Accounts
    • Publish All Feature to all accounts
    • Many different client accounts on one place
    • Pre made and stored hash tags and captiosn
    • ability to schedule way in the future.
    Incentivized
    Read full review
    Cons
    Cision
    • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
    • It could have better backlink data to include more backlinks that each content piece has.
    • One or two more pricing tiers might work.
    Incentivized
    Read full review
    Heropost Media
    • Two social media outlets that DID work but no longer connect are Google Business and X (formerly Twitter). These need to be added back in. CRUCIAL!
    • Update Lifetime Access software option instead of abandoning it. Purchasers helped get Heropost off the ground...
    • I don't have any other issues with the software.
    Read full review
    Usability
    Cision
    The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
    Incentivized
    Read full review
    Heropost Media
    Heropost is ALMOST perfect! Content creation, scheduling, posting and analytics are all right there! The ONLY drawback that I have found is that two of our main social media networks are not currently able to connect to Heropost, due to some API changes. I REALLY hope that these can get worked out. If they do, this rating goes to 10!
    Read full review
    Support Rating
    Cision
    The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
    Incentivized
    Read full review
    Heropost Media
    No answers on this topic
    Alternatives Considered
    Cision
    Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
    I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.
    Incentivized
    Read full review
    Heropost Media
    These other apps like Hootsuite and Metricool are way to over priced and are glitchy to say the least. HeroPost seems to me to be the most solid and reliable work horse in the game. I use it daily and my team use it daily and it never lags or breaks. I would have to say that the heropost user interface is just fantastic
    Incentivized
    Read full review
    Return on Investment
    Cision
    • It has had a positive return as it has allowed us to create better content and gain popularity online.
    • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
    • Helps us find influencers for campaigns.
    Incentivized
    Read full review
    Heropost Media
    • The speed in which it has increased our work output is amazing
    • could be better with adding more specific bits for facebook and youtube thumbnails on the publish all feature
    • Easy to use and super simple set up!
    Incentivized
    Read full review
    ScreenShots