#1 most frequent
United States of America
41.2%113 installations of 274
What is BuzzSumo?
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.
BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).
Categories & Use Cases
Videos
Who Buys & Uses BuzzSumo
#2 most frequent
India
15.3%42 installations of 274
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
11.3%31 installations of 274
BuzzSumo is a must-have pro tool for serious PR coordinators
Pros
- Monitors for client PR placements and notifies via email and Slack alerts
- Helps us research potential journalists writing about the topics relevant to our clients
- Displays trending web and social content clearly with relevant metrics
- Allows us to view what's working for our clients' competitors in the media
Cons
- We've been wanting them to offer an affiliate program for years as we've sent much business their way and would appreciate a chance to participate in that success.
Return on Investment
- The positive ROI is that we're able to quickly find placements, alert all relevant teams and begin promoting them (often before Google Alert even catches on).
- The negative impact is that it's another significant recurring bill in an era where many agencies and clients are tightening their budgets or bringing PR and content work in-house.
Alternatives Considered
Semrush, Ahrefs, Hootsuite and Sprout Social
Other Software Used
Slack, Cision PRWeb, Asana
Boost Your Social Presence...
Pros
- Use the filters to segment the information.
- Find out what works on each network.
- Find influencers and build relationships.
- BuzzSumo is helpful in building backlinks.
Cons
- The subscription price is a bit high.
- Topic Explorer feature can use more improvement.
- I feel It want to do everything without any focus on a specific task. Therefore its functionality can create confusion for the new users.
Return on Investment
- BuzzSumo offered me deep insights to grow my social presence.
- Its paid features are more than my thoughts. It helped me to manage and curate my content according to my customers.
- Its influencer page is a more interesting feature to meet more audiences. Overall it positively impacted my growth.
Alternatives Considered
Buffer and Hootsuite
Other Software Used
Buffer, Hootsuite, Sprout Social, TapInfluence, Grin
Buzzumo performs above and beyond for content analysis and digital brand monitoring
Pros
- Brand mentions
- Backlink checking
- Content research
- Following trending news
Cons
- It sometimes gets buggy when integrated with slack
Return on Investment
- It supports our business objectives and is a trusted resource for our entire team.
Other Software Used
Cision PRWeb, BuzzStream, Muck Rack
Research what is buzzin'
Pros
- Stay on top of what's going on on social media.
- Interface is pretty cool.
- Helps us with our influencer search and strategy
- Helps us with our website content strategy
Cons
- It definitely is a bit pricey, but to be fair it has a lot of tools wrapped into one.
- Some of the data is not entirely accurate
- Interface could be improved and easier to use
Return on Investment
- Has helped us increase organic traffic.
- Has helped us with influencer campaigns.
- Has helped us run social media better.
Buzzsumo - Makes Marketing More Efficient!
Pros
- Identifying competitor content in real-time
- Backlink insights for content marketing
- Facebook Analyzer
- Hashtag search capabilities
- Real-time data and analysis
Cons
- The price is a little costly for us
- Would love for it to integrate with Google Ads keyword planner better
- Competitor advertising benchmark analysis
Return on Investment
- We have received positive feedback from our clients that they love our content they continue to partner/spend with us to manage their social media.
- The ability to produce content makes our teams more efficient and is overhead has become less costly.
- Both our content marketing and social media teams use this tool together collaboratively which saves us money.
Alternatives Considered
Sprout Social, Salesforce Advertising Studio (formerly Social.com) and Hootsuite
Usability
Other Software Used
monday.com, Asana, Facebook for Business
