BuzzSumo

BuzzSumo Reviews

Customer Verified

Do you work for this company? Learn how we help vendors

Ratings and Reviews
(1-25 of 76)

Companies can't remove reviews or game the system. Here's why
Jason Myers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our agency uses BuzzSumo across the organization with a daily focus on the PR department who uses the advanced monitoring features.
  • Monitors for client PR placements and notifies via email and Slack alerts
  • Helps us research potential journalists writing about the topics relevant to our clients
  • Displays trending web and social content clearly with relevant metrics
  • Allows us to view what's working for our clients' competitors in the media
  • We've been wanting them to offer an affiliate program for years as we've sent much business their way and would appreciate a chance to participate in that success.
It's well suited for marketing agencies of all sizes who need to quickly monitor the placements of their clients in the media. It's helpful to professional content creators to see how existing content and topics are performing online.

It's perhaps less appropriate for a single freelance user with a limited budget who could do much of that work for free online, albeit with far greater consumption of their most valuable resource - time.
Aniket Kumar Chaudhary | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I love it! BuzzSumo analyzes billions of pieces of content so that everyone can access comprehensive big data analytics.
Buzzsumo is a search engine that tries to show the most successful content on the web. It is based on the content that has had the most viral, and you know it by the number of times it has been shared on different social networks. Thus, with this tool, you can find the most relevant content based on specific keywords, and you will have a reference to create your own posts or blog articles with more guarantees of success. BuzzSumo helps me create real engagement with whomever I want to communicate with. It proved extremely important for me to grow my social networks.
  • Use the filters to segment the information.
  • Find out what works on each network.
  • Find influencers and build relationships.
  • BuzzSumo is helpful in building backlinks.
  • The subscription price is a bit high.
  • Topic Explorer feature can use more improvement.
  • I feel It want to do everything without any focus on a specific task. Therefore its functionality can create confusion for the new users.
I will tell you that it is as simple as creating new content from others that have already been published and have a certain authority.

As you know, we do not always come up with great ideas for any topic and, above all, no matter how great the ideas are, in the age of social networks, they will rarely be novel. Consequently, most of us create new materials based on various sources, which is exactly where the tool to which I have dedicated this review appears: Buzzsumo.

Because it guarantees that these sources have been shared - and therefore valued - by users who can become your potential audience. In other words, it is about looking for what they like the most to give them an improved version and conquer them.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Buzzsumo allows us to research content ideas as well as to check backlinks and monitor brand mentions for our company and all of our clients. Buzsumo performs several key functions to my day to day work load and is something that would be difficult for me to not have aces to on a daily basis.
  • Brand mentions
  • Backlink checking
  • Content research
  • Following trending news
  • It sometimes gets buggy when integrated with slack
Buzzsumo is perfect for content research, monitoring brand mentions and for monitoring backlinks. It can be used for prospecting media contacts, however I prefer using other platforms for that type of work.
Score 9 out of 10
Vetted Review
Verified User
Review Source
BuzzSumo is a great tool for everything on social media. You can see what is trending and what is happening on social media with one click. You can find influencers and connect with them as well.
  • Stay on top of what's going on on social media.
  • Interface is pretty cool.
  • Helps us with our influencer search and strategy
  • Helps us with our website content strategy
  • It definitely is a bit pricey, but to be fair it has a lot of tools wrapped into one.
  • Some of the data is not entirely accurate
  • Interface could be improved and easier to use
BuzzSumo is really a great tool if you need tips and tools for content optimization or if you are a largely social based company because it greatly assists in being able to run social the best way possible.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our company uses BuzzSumo as a tool in our arsenal for backlinking and social media strategy by finding popular pages, social media posts and trends, etc. We also use the influencer database to look for influencers who can help promote certain companies in certain niches. It is a helpful tool for sifting through influencers.
  • The influencer database and search is excellent.
  • Helps us to discover content that works and is popular for us.
  • Works well as a monitoring and analytics tool.
  • The only thing I could complain about is the pricing. It seems to be a bit high.
  • Some of the interface can be a bit difficult to manage.
Any business that wants to succeed online should use BuzzSumo as it can help to generate content ideas for your website or for your social media.
Score 9 out of 10
Vetted Review
Verified User
Review Source
BuzzSumo is an excellent tool for finding out what is popular online when it comes to content marketing and social media. It even helps you connect with influencers to run campaigns.
  • Search is excellent
  • Allows you to keep track of your competitors
  • Finding and connecting with influencers
  • Monitoring social media
  • BuzzSumo filter could be a bit better
  • Content curation feature could be improved
  • Customer support could be better
Any digital business could use this tool to find out what is popular and working online.
Score 9 out of 10
Vetted Review
Verified User
Review Source
BuzzSumo is an awesome product in order to understand what is going on on social media and have an understanding of influencers and influencer marketing. You can easily keep track of your competitors and see what they are doing on social media, which is a lot of what we use this platform for.
  • From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all.
  • Helps me find the best topics for content writing, allows my organization to track word patterns.
  • Finding influencers and researching topics.
  • We get a lot of notifications.
  • Cost can be pretty high depending on what you need.
  • Filters could be improved.
BuzzSumo is great for anybody wanting to monitor what is going on. on social media in their niche. If you are active on social this is an excellent tool to use.
Score 8 out of 10
Vetted Review
Verified User
Review Source
BuzzSumo is our go-to platform for influencer marketing. You can find influencers on various social media platforms and then reach out to them. We have used this tool to find influencers and then to connect with them and develop relationships to work with us and represent our clients as well.
  • Helps us build backlinking.
  • Finds influencers within our niche easily.
  • Helps us monitor and analyze social media for trends.
  • The cost is a bit high, it is a little pricey.
  • Some of our team members have trouble using it and figuring it out.
  • I feel as if this tool tries to do too much and so its functionality is sort of spread out instead of focusing on one market.
I would definitely recommend this tool for the influencer portion to any business that wants to find and work with influencers in a specific niche. It saves you a lot of time by being able to see all the influencers in a niche.
Score 6 out of 10
Vetted Review
Verified User
Review Source
We have used BuzzSumo for content inspiration and for audience research to help us plan our [editorial] calendar.
  • Content Research
  • Identifying Trends
  • Facebook content analysis
  • Analyzing your own conten
  • Identifying questions about your own company
  • Looking at emerging networks like TikTok or Snapchat
A lot of the features would be possible to do on your own outside of Buzzsumo, however BuzzSumo makes it much easier to do.
July 14, 2021

My BuzzSumo Review

Score 6 out of 10
Vetted Review
Verified User
Review Source
It is being used by our marketing and content team mainly for content research. It greatly helps us in generating new content ideas for our blog page and social media sites. Also helps in competitor analysis. And gives us data insights about various social media pages on their performance regarding a particular topic. Helps in trend analysis.
  • Trend analysis
  • Competitor analysis
  • Content ideas
  • Increase the number of search option for free trial
  • Include Instagram insights
  • A filter to differentiate news and general topics
It mainly for content research. It greatly helps us in generating new content ideas for our blog page and social media sites. Also helps in competitor analysis. And gives us data insights about various social media pages on their performance regarding a particular topic. Helps in trend analysis. Gives content based on country trends.
Score 9 out of 10
Vetted Review
Verified User
Review Source
BuzzSumo helps our team keep track of everything that is happening online, especially social media, in order to determine what is popular and shift our strategy based on these key pieces of information that are provided by the software. It allows us to organically improve our social media engagement and content, as well as our blog engagement and content.
  • It is definitely helpful and provides benefits
  • It gives us insights into what it takes to make great content
  • It gives us insights into what can help us perform better on social media
  • Tells us what type of content is trending
  • [I believe] the interface could definitely be improved.
  • Some of the navigating of the software is a bit difficult [in my experience].
  • Broad focus so [I feel it] doesn't do some individual tasks as well as other software.
BuzzSumo is great for finding out what is popular online so that you can know what to post about and be able to hop on trends.
Score 9 out of 10
Vetted Review
Verified User
Review Source
BuzzSumo is an excellent tool that allows us to keep track of everything on social media and beyond in order to change and direct our marketing strategies in a way that makes sense. It also allows us to be able to find influencers when we are looking for them for a niche topic or hashtag.
  • They do influencer marketing very well.
  • Finding trends and informing on popular content on social media for that particular day or time period.
  • Research is a component that BuzzSumo does very well.
  • The interface could be improved as some of the references to text are specific to how a certain company may mention it.
  • The price would be better if it was less.
  • Some of the information is not filtered properly or could be filtered better as it is not relevant.
BuzzSumo is an excellent tool if you have any social channels and want to conduct research.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Buzzsumo to source high-engagement ideas for our content and for curating new content. It is being used by our Marketing team on a weekly basis to find what subjects are resonating most in specific topics or keywords. We then use this data to drive some of the ideas for our content calendar and to see who is engaging with the hottest content. With Buzzsumo, we're solving the problem of knowing what content has the highest likelihood of better engagement.
  • Aggregation of content ideas
  • The data that indicates what content is performing best
  • Insight into who the top influencers are
  • Nothing I can think of
Buzzsumo is well suited for content marketing and social teams that want to know what topics/keywords are resonating most on social media. It helps to spark new ideas and to give a good indication of what topics are currently hot on social media. From an influencer marketing standpoint, it allows you to see which influencers are sharing or not sharing the content.
We haven't really needed to reach out to support.
Sarah Hoffman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I manage a team of social media specialists and we have been using Buzzsumo for over four years to help us identify the most relevant and trending content and topics to keep our client's social media fresh and informative in the eyes of their audiences. Influencer marketing in 2020 has become more tantamount to social media success and the Buzzsumo tool allows us to find new opportunities for our brands to establish meaningful influencer connections. At our agency, we use Buzzsumo to identify top hashtags, top trending content, new content, and analyze competitor content in real-time. We love how the dashboard houses all of this information for our social media and content marketing teams all in one place for cross-collaboration.
  • Identifying competitor content in real-time
  • Backlink insights for content marketing
  • Facebook Analyzer
  • Hashtag search capabilities
  • Real-time data and analysis
  • The price is a little costly for us
  • Would love for it to integrate with Google Ads keyword planner better
  • Competitor advertising benchmark analysis
Pros
  • The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
Cons
  • The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success.
Nathan Richardson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
BambooHR is known for having a competitive advantage in the realm of content marketing and the blogosphere. Buzzsumo has helped us gain this reputation. Buzzsumo is one of the best platforms for discovery and ideation. They're also getting better at helping you take the next steps following ideation. We find that Buzzsumo gets a lot of use both from our SEO/Content Strategy teams and our Copy/Creative teams as well, which is really saying something. Buzzsumo is pretty versatile, and it keeps getting better!
  • Clean interface and UX
  • Accurate data
  • Wide variety of topic/query suggestions
  • Features
  • Functionality
  • More robust SEO tools
Buzzsumo is particularly helpful for entry/mid-level marketers that need a good starter tool for the ideation phase. The tool isn't quite as useful, nor does it get as much use, from our more seasoned marketers. I attribute this to a relatively basic set of features. I'd like to see them come out with some new ones for more of our veteran marketers.
I've never had a problem!
Eligreg Lopez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We used Buzzsumo to help clients get into the conversation online. There were so many approaches we could use to build an SEO strategy but Buzzsumo made it all easier. We used it in Marketing to search for topics of interest in a way we never thought possible. Working all the time we don't have the chance to check social media or any other platforms to check what are the people interested in and this tool makes it easier.
  • Specific.
  • On top of trends.
  • Easy to use.
  • Problem solver.
  • Good price/service relationship.
  • Could offer more free services.
  • Could have wider integrations.
If you're looking to save time, Buzzsumo is for you. In SEO we know there are many free ways to reach your goal but they require a lot of time and deep knowledge of the situation. If the team is looking to save money while having a lot of time to complete their tasks, go ahead. Otherwise, Buzzsumo is perfect.
I didn't really need support. I only used it once and it was solved really quickly.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Buzzsumo to track web mentions and also to track the number of social shares of our own content. It is being used solely within the marketing team and allows us to accurately measure our KPIs.
  • Track social shares
  • Track web mentions
  • Spam filters aren't very strong for web mentions
  • UX isn't great
Buzzsumo is very good for our specific use case to track social shares, and I also like the Chrome extension. But if you need it for influencers or other content strategy work, it's not the best tool. For PR, we are looking at switching away for this tool.
We haven't used support.
Alex Chaidaroglou | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Buzzsumo is being used on my marketing blog WeeklyGrowth and for some clients. It has been used primarily to find popular content ideas that have been heavily shared, share content on social media to keep our accounts active and find influencers to amplify our content.

It is being used across the whole organization since it's a marketing consulting agency. It helps a lot with our own and our clients' content marketing efforts, amplifying our content and identifying influencers.
  • Identifying popular content & finding content ideas.
  • Identifying influencers to further amplify your content.
  • Finding content suitable to get backlinks.
  • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
  • It could have better backlink data to include more backlinks that each content piece has.
  • One or two more pricing tiers might work.
Buzzsumo is ideal to help you not only overcome your writer's block and find content ideas to write about, but also find content ideas that have proven to be popular. That way you know you are writing about something that people care about.

Also, once you write that content piece you can find influencers and reach out to them in order to share your content.

It can be good to find content that gets backlinks, but you might want to combine it with an SEO tool in order to get more backlink data.
I have only once used the support of Buzzsumo but they were really fast to respond and helpful.

Generally speaking the tool and UI/UX is pretty self-explanatory.
Charles Chy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use BuzzSumo to figure out which topics are trending on social media so we can plan out our social media content more effectively. I'm not sure what other tool could do this for us so it gets first place by default! Just kidding. Overall, we find the information provided affordable and insightful.
  • Social Media Trends
  • Influencers
  • User Interface
  • Customer Service
BuzzSumo is really great to identify hot topics and trending ideas that we use to develop our social media content. What's the point in writing something if no one cares about that topic? By pre-informing our content with research from BuzzSumo we make sure that all of our posts have really high engagement!
Customer support gets back to me within 24-48 hours. So it's not the slowest but not the fastest either.
Brittney Collier | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use BuzzSumo to gain insight on how prospective clients find our content, how we can lead them to our content using SEO, and when it's best to publish content. The platform also provides information to help us determine which social media platforms are more receptive or responsive to certain topics and content types.
  • The best part about BuzzSumo is its insight on SEO/keywords. The platform lets you know which keywords relevant to our products have been searched most frequently. By figuring out how prospects are searching for content like ours, we're able to improve the language we use to target them.
  • BuzzSumo really helps with finding the most effective content publishing times. For example, we're a B2B company, so we thought that posting on social media throughout the week was most effective since our customers would be in the office. However, the tools on BuzzSumo showed us that engagement with similar content was heaviest on Sunday nights over the last year.
  • BuzzSumo has a great tool for understanding which social media platform to use for sharing your content. After finding the most relevant keywords for your audience and content type, the platform has graphs showing you which social media sites these types of content were viewed on the most. This helped us to stop posting on social media platforms that our prospects weren't using.
  • The worst aspect of BuzzSumo is the pricing. We're a non-profit and we pay $299/month to use the platform. The lowest price you can get the platform for is $99/month and you'll have the least features. I think this is way too expensive -- especially for the enterprise package which is $499 or more/month. To be fair, I think the pricing for non-profits, schools/students, and small businesses should be discounted.
  • I wish BuzzSumo provided more keyword recommendations. Before I researched heavily enough to find out what our prospects typically searched for when looking for products similar to ours, I didn't know where to begin. Because of that, my keyword searches didn't bring up many results in the beginning, and BuzzSumo doesn't give recommendations when that happens. I eventually had to go on Google to be led in the right direction, which partially defeats the purpose of having BuzzSumo.
I think that BuzzSumo is perfect for large B2C companies. However, B2B and small businesses may have trouble getting their money's worth. For example, BuzzSumo's SEO features and the social media insights don't always apply during the buyer journey for B2B businesses because we often present our content to clients directly -- especially for larger companies. It wouldn't make sense to create content that attracts online visitors if you plan to present the content during a video or in-person meeting. Lastly, the pricing could make it difficult for small businesses, non-profits, etc. to use the platform.
Jordan Comstock | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Buzzsumo to help our content strategy. It is a great source of ideas for what is being talked about, shared, created and produced in the construction world. So it ends up being valuable to the content team at my company as it gives them many of the topics that they use for webinars, blog posts, videos and any other content we produce ourselves.
  • Content analyzer is helpful in finding the most popular topics to focus on
  • Backlinks is a quick way to glance at links that are pointing towards our site
  • Trending now is helpful to make sure we don't miss any big happenings, topics or ideas in the industry. It also helps us find popular articles to link to on our social media
  • It was difficult to get some of the members of the team to use it
  • Feels like with construction there isn't always as many results as I would like to see on some searches
  • Sometimes there are very broad results to searches, and if they are too broad they are just distracting
It is a great way to monitor what is being liked, shared, linked to and talked about. So if you want your social media and content teams to have an edge over competitors that don't use a service like this, it is a must-have. It also saves time and effort with our content efforts since it gives us many topic ideas.
Kaitlin Berg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Buzzsumo is mainly being used in our organization to keep up on industry trends and for curated content to share on our social media pages. It's an important resource for us to stay up to date on what is trending in the industries we serve, but also give us a great idea of what is "shareable content". Buzzsumo gives us ideas on what people are wanting to read and how the headlines and stories are written to catch peoples' attention.
  • Great for knowing what is trending on certain topics.
  • Need curated content for your social media? This is your resource!
  • Overall "trending now" keeps you up to speed on the type of content people are actually interested in.
  • Free version only give you so many search results.
  • No way to add negative keywords in search results.
  • No suggestions based on previous searches.
It's such a great FREE tool for businesses to use. I would recommend to anyone! Even if whoever doesn't find it particularly helpful for their industry, they will know based on the free version to not invest.
Christine Berres | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
In my opinion, Buzzsumo is a must for content marketers. I love how easy it is to use -- and how many ways I can use it. From researching hot topics within my niche to analyzing content performance compared to competitors, or even identifying quotes from key influencers surrounding a specific topic, this is a great tool for efficiency.
  • Surfacing content topics (+length and voice/tone that resonate with readers)
  • Identifying key industry influencers to follow
  • Finding content to share on your own social channels
  • Can't think of any in my particular use case!
This is a great tool for content marketing, influencer marketing, and social media marketing.
Claire Vanner | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
As a content executive at a marketing agency, I was responsible for pitching and writing content for clients. I used Buzzsumo as part of my research process to see what was being discussed around a particular topic across Facebook, LinkedIn, Twitter, Pinterest and Google. From this I could determine the topics and tone of content that would resinate with my target audience (as well as which channels would be best to distribute it through). It also identifies "influencers" in the industry, which helps with influencer outreach on social media. I have also used it to see what titles and keywords are popular so that I can shape my own blog titles to attract more traffic.
  • Identifying social influencers
  • Content alerts
  • Gathering popular content
  • Always brings up articles by the same authors (favours influencers)
  • Not always easy to search keywords - often get articles that are irrelevant
  • Cannot search for Instagram influencers
I don't feel like I often get the right information that I'm searching for. Perhaps I am not approaching the use of the tool properly, but these sorts of software should be really user-friendly. And I feel like it often takes me a while to source articles that I am looking for - usually because it turns up results from the same authors (the ones who Buzzsumo identifies as influencers)
But this negative is also a positive - the tool is great for finding influencers in the industry, so you can engage with them on social media, listen and echo their tone of voice and dig into what makes them successful so that you can emulate that yourself.
James Egan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
From a content review, Buzzsumo is so valuable. We use Google Trends, but when it comes down to looking for influencers, Buzzsumo is second to none.
  • Finding Influencers
  • Keyword ideas
  • Blog ideas
  • When it comes down to it, it would be lovely if the FAQs were front and center. There are a lot of features that are only available for premium members, and I think that it would be better if they were made more prominent.
If you are looking for an influencer, Buzzsumo is epic. It is also epic if you want to have ideas for content creation. The only thing that I would have against it is that you get to a certain point and then get asked for money. Ask up front, that is all I would say. I mind paying, just tell me up front.

BuzzSumo Scorecard Summary

What is BuzzSumo?

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. The product was acquired by Brandwatch in 2017.

BuzzSumo Pricing

More Pricing Information

SaaS Editions Pricing
Pricing DetailsTerms
Pro (5 users)$99per month
Plus (10 users)$179per month
Large (15 users)$299per month
Enterprise (30+ users)499+per month

BuzzSumo Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

What is BuzzSumo?

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

What is BuzzSumo's best feature?

Reviewers rate Usability highest, with a score of 9.

Who uses BuzzSumo?

The most common users of BuzzSumo are from Small Businesses and the Marketing & Advertising industry.