BuzzSumo is a must-have pro tool for serious PR coordinators
July 07, 2021

BuzzSumo is a must-have pro tool for serious PR coordinators

Jason Myers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with BuzzSumo

Our agency uses BuzzSumo across the organization with a daily focus on the PR department who uses the advanced monitoring features.
  • Monitors for client PR placements and notifies via email and Slack alerts
  • Helps us research potential journalists writing about the topics relevant to our clients
  • Displays trending web and social content clearly with relevant metrics
  • Allows us to view what's working for our clients' competitors in the media
  • We've been wanting them to offer an affiliate program for years as we've sent much business their way and would appreciate a chance to participate in that success.
  • The positive ROI is that we're able to quickly find placements, alert all relevant teams and begin promoting them (often before Google Alert even catches on).
  • The negative impact is that it's another significant recurring bill in an era where many agencies and clients are tightening their budgets or bringing PR and content work in-house.
We still use Semrush for our SEO and content department and don't use BuzzSumo much for social media these days so what BuzzSumo does for our agency it does better than the competitors and that's primarily advanced monitoring and the relevant data associated with placements (ie: the Domain Authority of outlets our clients are featured at).

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It's well suited for marketing agencies of all sizes who need to quickly monitor the placements of their clients in the media. It's helpful to professional content creators to see how existing content and topics are performing online.

It's perhaps less appropriate for a single freelance user with a limited budget who could do much of that work for free online, albeit with far greater consumption of their most valuable resource - time.