BuzzSumo

BuzzSumo

73 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
BuzzSumo	Score 8.0 out of 10	N/A	BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).	$159 per month

Pricing

BuzzSumo

Editions & Modules

Content Creation: $199
per month
PR & Comms: $299
per month
Suite: $499
per month
Enterprise: $999
per month

Offerings

Pricing Offerings
BuzzSumo
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	BuzzSumo
Considered Both Products	BuzzSumo Verified User Director Chose BuzzSumo Buzzsumo is probably the best tool when it comes to social shares. Other tools like Ahrefs and Mention can get you similar data, but those tools have other focuses (social mentions and baclinks). If you want accurate social share counts for your blog and other companies, … Incentivized Helpful? Verified User Executive Chose BuzzSumo Current trending stories/ topics feature Incentivized Helpful? Jason Myers Senior Account Executive Chose BuzzSumo We still use Semrush for our SEO and content department and don't use BuzzSumo much for social media these days so what BuzzSumo does for our agency it does better than the competitors and that's primarily advanced monitoring and the relevant data associated with placements … Incentivized Helpful? Verified User Strategist Chose BuzzSumo We have used TapInfluence and it is definitely better for finding influencers, but it does lack a lot of the other capabilities that are available with BuzzSumo. Incentivized Helpful? Verified User Strategist Chose BuzzSumo BuzzSumo is an excellent tool because it incorporates a lot of different software functions into one. Incentivized Helpful? Verified User Manager Chose BuzzSumo BuzzSumo is a great software because it does a little bit of everything, but it does not do some of the focuses super well, such as influencer marketing, etc. Incentivized Helpful? Verified User Administrative Assistant Chose BuzzSumo We have used TapInfluence which is much more expensive. It is definitely better in the influencer category, but BuzzSumo provides more functionality beyond that. Incentivized Helpful? JH Jazmine Helena Web Administrator Chose BuzzSumo I am not really sure of another software out there that does all of these things within one. It really is diverse and saves on additional subscriptions. Incentivized Helpful? Verified User Account Manager Chose BuzzSumo BuzzSumo is really the only solution for a fully functional social media application to help you succeed. Incentivized Helpful? Aniket Kumar Chaudhary Content Writer Chose BuzzSumo Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark. Incentivized Helpful? Verified User Strategist Chose BuzzSumo BuzzSumo is really the only platform we have used in the influencer niche, but it definitely works well for us. Incentivized Helpful? Verified User Manager Chose BuzzSumo Hootsuite is lacking in some of the features available to help plan your content strategy which Buzzsumo helps to fill in the gaps. Incentivized Helpful? Nathan Richardson SEO Analyst Chose BuzzSumo Buzzsumo seems pretty far ahead of many of its competitors. Specifically, I find that its data pool is much more extensive and in-depth compared to mainstream competitors. For example, Buzzsumo seems to be more aware overall of tangential topics that are relevant to–but not … Incentivized Helpful? Verified User Strategist Chose BuzzSumo Mention was a lot more expensive and was very limited in the number of search terms. It also didn't count shared by content piece. Incentivized Helpful? Eligreg Lopez QA Analyst - SEO Chose BuzzSumo Buzzsumo is really easy to understand and does give a clear insight on trends and subjects to keep an eye on. It's a general tool that not only keeps up with keywords but with the subject in general, which is very convenient. Also, it doesn't need a big tutorial to get through, … Incentivized Helpful? Sarah Hoffman Media Director Chose BuzzSumo Sprout Social and Salesforce are extremely expensive and don't offer the same powerful content marketing features that Buzzsumo offers for a third of the price The crisis monitoring and social listening tools within Buzzsumo are much more user-friendly The permissions in Sprout … Incentivized Helpful? Alex Chaidaroglou Digital Marketing Consultant Chose BuzzSumo I have found Buzzsumo to be great regarding its social aspect (finding influencers, popular content and getting shares), but in order to reach out to influencers you need to use other tools. Also, Buzzsumo can be used to find socially popular content but other tools might be … Incentivized Helpful? Brittney Collier Marketing Assistant Chose BuzzSumo I selected BuzzSumo because it had a few insights that Google Trends didn't. However, because Google Trends is free, I would recommend it to anyone who wants similar features, but can't afford to pay the price for BuzzSumo. Incentivized Helpful? Kaitlin Berg Marketing Associate Chose BuzzSumo Analytics only provides info on what is performing on our own site, Buzzsumo searches all of the internet to do that. Incentivized Helpful? James Egan Data and Insight Consultant Chose BuzzSumo Google Trends is amazing, but Busssumo gives you influencers. Trends will influence what you write. Buzzsumo influence who you write to. It is a difficult one to answer. Both are great, but I would happily pay for Buzzsumo. Incentivized Helpful? Verified User Director Chose BuzzSumo Buzzsumo solves for the media monitoring challenge better than any alternatives. Incentivized Helpful? Claire Vanner Senior Content Executive Chose BuzzSumo Buzzsumo is much better than SocialBro at identifying industry influencers on social media. Incentivized Helpful? Verified User Vice-President Chose BuzzSumo We use them in tandem. We’ve found little crossover between the two. Incentivized Helpful? Verified User Manager Chose BuzzSumo Buzzsumo has more features when compared to Followerwonk. I only ever used Followerwonk to find new followers on Twitter and build out targeted lists. Buzzsumo I use endlessly for competitive research (social media, back links, social media influencers as well as top performing … Incentivized Helpful? Verified User Manager Chose BuzzSumo While they show similar metrics to Buzzsumo, I like the visual aspect of Buzzsumo and the breakdown it has per channel. It's simple, but effective. Incentivized Helpful?
Top Pros	Pro Social media Pro Social media platforms Pro Type of content
Top Cons	Minus Search results Minus Keyword searches Minus User interface

Best Alternatives
	BuzzSumo
Small Businesses	Cision Communications Cloud Score 7.5 out of 10
Medium-sized Companies	Cision Communications Cloud Score 7.5 out of 10
Enterprises	Cision Communications Cloud Score 7.5 out of 10
All Alternatives	View all alternatives

User Ratings
	BuzzSumo
Likelihood to Recommend	9.4 (34 ratings)
Usability	9.0 (6 ratings)
Support Rating	8.4 (7 ratings)

User Testimonials
	BuzzSumo
Likelihood to Recommend	Cision Pros The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving). Cons The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive. Incentivized Sarah Hoffman Media Director Read full review
Pros	Cision Monitors for client PR placements and notifies via email and Slack alerts Helps us research potential journalists writing about the topics relevant to our clients Displays trending web and social content clearly with relevant metrics Allows us to view what's working for our clients' competitors in the media Incentivized Jason Myers Senior Account Executive Read full review
Cons	Cision Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc. It could have better backlink data to include more backlinks that each content piece has. One or two more pricing tiers might work. Incentivized Alex Chaidaroglou Digital Marketing Consultant Read full review
Usability	Cision The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined. Incentivized Charles Chy Director Of Partnerships Read full review
Support Rating	Cision The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success Incentivized Sarah Hoffman Media Director Read full review
Alternatives Considered	Cision Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark. I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out. Incentivized Aniket Kumar Chaudhary Content Writer Read full review
Return on Investment	Cision It has had a positive return as it has allowed us to create better content and gain popularity online. Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads. Helps us find influencers for campaigns. Incentivized Verified User Anonymous Read full review
ScreenShots