Campaigner vs. LeadMaster

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campaigner
Score 2.1 out of 10
N/A
Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing…
$59
per month
LeadMaster
Score 8.0 out of 10
N/A
LeadMaster is a customer relationship management (CRM) solution focused around an online sales lead management system.
$10
per seat
Pricing
CampaignerLeadMaster
Editions & Modules
No answers on this topic
Lead-Xpress
$10
per seat
LeadMaster Standard Edition
$50
per seat
Offerings
Pricing Offerings
CampaignerLeadMaster
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$500 hours required
Additional DetailsThere is no additional charge for the mobile version.
More Pricing Information
Community Pulse
CampaignerLeadMaster
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
CampaignerLeadMaster
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campaigner
6.3
4 Ratings
25% below category average
LeadMaster
-
Ratings
WYSIWYG email editor8.04 Ratings00 Ratings
Dynamic content4.04 Ratings00 Ratings
Ability to test dynamic content4.04 Ratings00 Ratings
Landing pages8.02 Ratings00 Ratings
A/B testing3.03 Ratings00 Ratings
Mobile optimization7.04 Ratings00 Ratings
Email deliverability reporting6.04 Ratings00 Ratings
List management8.04 Ratings00 Ratings
Triggered drip sequences9.02 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campaigner
4.7
4 Ratings
49% below category average
LeadMaster
-
Ratings
Dashboards5.01 Ratings00 Ratings
Standard reports8.04 Ratings00 Ratings
Custom reports1.03 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Campaigner
-
Ratings
LeadMaster
5.9
1 Ratings
26% below category average
Customer data management / contact management00 Ratings7.01 Ratings
Workflow management00 Ratings7.01 Ratings
Territory management00 Ratings6.01 Ratings
Opportunity management00 Ratings5.01 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.01 Ratings
Contract management00 Ratings6.01 Ratings
Quote & order management00 Ratings3.01 Ratings
Channel / partner relationship management00 Ratings6.01 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Campaigner
-
Ratings
LeadMaster
7.0
1 Ratings
7% below category average
Case management00 Ratings6.01 Ratings
Call center management00 Ratings8.01 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Campaigner
-
Ratings
LeadMaster
6.0
1 Ratings
23% below category average
Lead management00 Ratings6.01 Ratings
Email marketing00 Ratings6.01 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Campaigner
-
Ratings
LeadMaster
6.5
1 Ratings
15% below category average
Task management00 Ratings8.01 Ratings
Reporting00 Ratings5.01 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Campaigner
-
Ratings
LeadMaster
6.0
1 Ratings
23% below category average
Forecasting00 Ratings7.01 Ratings
Pipeline visualization00 Ratings5.01 Ratings
Customizable reports00 Ratings6.01 Ratings
Customization
Comparison of Customization features of Product A and Product B
Campaigner
-
Ratings
LeadMaster
6.7
1 Ratings
12% below category average
Custom fields00 Ratings8.01 Ratings
Scripting environment00 Ratings6.01 Ratings
API for custom integration00 Ratings6.01 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Campaigner
-
Ratings
LeadMaster
8.0
1 Ratings
11% above category average
Marketing automation00 Ratings8.01 Ratings
Platform
Comparison of Platform features of Product A and Product B
Campaigner
-
Ratings
LeadMaster
9.0
1 Ratings
18% above category average
Mobile access00 Ratings9.01 Ratings
Security
Comparison of Security features of Product A and Product B
Campaigner
-
Ratings
LeadMaster
6.0
1 Ratings
32% below category average
Role-based user permissions00 Ratings6.01 Ratings
Best Alternatives
CampaignerLeadMaster
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Creatio
Creatio
Score 9.2 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CampaignerLeadMaster
Likelihood to Recommend
2.0
(5 ratings)
8.0
(1 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
5.0
(2 ratings)
8.0
(1 ratings)
Support Rating
1.0
(2 ratings)
8.0
(1 ratings)
User Testimonials
CampaignerLeadMaster
Likelihood to Recommend
Ziff Davis Inc
Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior. Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns. Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
Read full review
LeadMaster
My company works with a client who offers a SaaS solution to
the beauty sector. We had been using Salesforce for three years but needed a
system with lead nurturing, workflow automation, and user-friendliness that
Salesforce lacked without a hefty monthly price tag.

We are taking use of LeadMaster's eMarketing, automation,
and workflow management capabilities as well as the streamlined nature of the
Professional Edition. We've been able to better regulate the sales process and
boost our conversion rate as a result.

We have been very pleased with LeadMaster's customer service
and would suggest their product without reservation.
Read full review
Pros
Ziff Davis Inc
  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
Read full review
LeadMaster
  • It has business app
  • Use the cloud based technology
  • No integrations at all
  • no communication gap
  • Software customizations as per your business and working
  • strong customer support
Read full review
Cons
Ziff Davis Inc
  • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
  • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
  • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
Read full review
LeadMaster
  • Need to give all features/access to top level designations of the company. (title based access/feature)
  • need to enhance more communication with team with real-time notifications.
  • Need to improve in deep reporting metrics
Read full review
Likelihood to Renew
Ziff Davis Inc
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
Read full review
LeadMaster
No answers on this topic
Usability
Ziff Davis Inc
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.
Read full review
LeadMaster
My ability to more effectively manage the workflow in our office has been greatly enhanced by LeadMaster. Each member of my team is aware of the students they are responsible for recruiting and the specific process that should be followed with each and every one of them. The system also enables us to practically eliminate the use of paper in our process, which helps to reduce the number of different types of office errors.
Read full review
Support Rating
Ziff Davis Inc
Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
Read full review
LeadMaster
The reason to give this rating because of the following.

1. Assessing the efficiency of campaigns involving
several agencies and points of contact

2. True close loop reporting

3. The capacity to manage a channel through the use
of features for updating leads and pipelines.

4. Ensuring that no leads were lost and that they
were always assigned to someone for follow-up, whether the lead originated
through e-marketing, the filling out of a form on a website, or even a lead
from a trade fair

5. Creating a seamless connection between marketing
and lead generating
Read full review
Alternatives Considered
Ziff Davis Inc
MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
Read full review
LeadMaster
My client has been using Salesforce for the past two years,
but they were looking for a system that would provide lead nurturing, workflow
automation, and overall ease of use – functionality that was just not available
within Salesforce without incurring a large, monthly fee. I'm using one of my
clients who has been using Salesforce for the past two years.

Because of LeadMaster's user-friendliness, robust automation
and workflow management, and eMarketing capabilities, we have decided to employ
the Professional Edition. As a result, we are able to better regulate the sales
process and achieve a higher closure rate.
Read full review
Return on Investment
Ziff Davis Inc
  • We are able to sell Campaigner as a premium feature
  • The plans can be a bit pricey
  • We do cover cost by using their flexible "bucket" model.
Read full review
LeadMaster
  • To mange the vendor/customer as per services or requirement helps to improve service wise business
  • reporting helps to know the service wise sale
  • a bit communication lag between team that create a delay in closing deal.
Read full review
ScreenShots

LeadMaster Screenshots

Screenshot of LeadMaster Home Page showing Xtreme-Reports Advanced ReportingScreenshot of Page showing the list of accountsScreenshot of Highly customizable page showing contact details.Screenshot of Sample business rule used to assign all new incoming leads via round robin queue.