Captora (discontinued) vs. Klevu, now part of Athos Commerce

If you want to quickly create large numbers of pages across a lot of keyword groups, I have no idea how you would do it unless you used a tool like Captora.

I think Klevu is a great solution for brands looking to enhance their website. They have templates that may work for brands that don't have a tech team. Their product offering can also be fully customizable but this would require some development work on the brand end. Overall, would recommend them!

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• Great Customer Support. The team is very responsive to our needs and always follows up with action items from our meetings and calls. I think this comes down to the people they hire and their willingness to create customer relationships. Ask for Steve as your CSM.
• Competitive insights are great as Captora consolidates all of your competitor data into a single view. You can then tag different ideas for your content team or just view on periodic basis to see what the competition is up to.
• Getting campaigns at scale. Captora does a great job in helping your team scale campaigns fast. Part of this is due to the ease of use (once you get trained) and the other part is due to the content team and algorithms behind the product. You can scale to hundreds of campaigns within weeks if you desire.

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• Great customer success team
• Always sharing with us their latest product offering
• Their technical support team is very helpful and willing to hop on calls with us

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• Would be great to get integrated reports to show how our pages are performing, end-to-end, across all funnel areas.
• Some of our pages are not pretty, which is mostly on us. Would be great if Captora has some kind of page effectiveness score to help us improve our high traffic pages.

• I think you definitely need someone technical in house to help assist and customize
• They're pretty stern on pricing

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The ROI has been proven out with Salesforce reporting.

We have not seen anything that compares to Captora from an apples to apples perspective

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• The biggest area that Captora has brought to us is over all reach. With Captora we are getting in front of more prospects, faster. Captora is helping us drive more traffic to our website and more inbound leads. On the paid side, we are able to understand what content converts and make smarter decisions in the long run.

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• Seeing a 2x increase in conversion rate

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