TrustRadius

CB Insights vs. Magnite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CB Insights
Score 7.6 out of 10
N/A
CB Insights is a tech market intelligence platform that analyzes data on venture capital, startups, patents, and other data to predict market trends.N/A
Magnite
Score 9.0 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
Pricing
CB InsightsMagnite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CB InsightsMagnite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
CB InsightsMagnite
Features
CB InsightsMagnite
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
CB Insights
-
Ratings
Magnite
7.5
2 Ratings
2% above category average
Data Transfer00 Ratings7.02 Ratings
DSP integration00 Ratings8.02 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
CB Insights
-
Ratings
Magnite
8.0
2 Ratings
3% above category average
Ad campaign creation00 Ratings8.02 Ratings
Ad deployment00 Ratings8.02 Ratings
Display advertising00 Ratings8.02 Ratings
Ad display and retargeting segmentation00 Ratings8.02 Ratings
Sequence targeting00 Ratings8.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
CB Insights
-
Ratings
Magnite
7.3
2 Ratings
6% below category average
Ad dashboards00 Ratings8.02 Ratings
Ad performance reports00 Ratings7.02 Ratings
Ad conversion tracking00 Ratings7.02 Ratings
Ad attribution reporting00 Ratings8.01 Ratings
Cross-channel ad management00 Ratings8.02 Ratings
Ad forecasting and optimization00 Ratings6.01 Ratings
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CB InsightsMagnite
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The Trade Desk
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User Ratings
CB InsightsMagnite
Likelihood to Recommend
10.0
(4 ratings)
9.0
(2 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
CB InsightsMagnite
Likelihood to Recommend
CB Insights
It is great for investment teams looking for new opportunities. Good for inside sales teams looking for well-funded clients.
Verified User
Anonymous
Read full review
Magnite (Rubicon Project)
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
Pros
CB Insights
  • Transparency - lets me separate the hype from the reality.
  • Real-time intelligence-packed reporting. The graphs and metrics they provide along with their perspectives allow anyone to apply their own understanding and reproduce a nearly identical perspective.
  • Their daily e-newsletter is chock full of intelligence presented in such a fun and entertaining way, it makes you want to pay for it too!
Chris McCarthy | TrustRadius Reviewer
Chris McCarthy
Chief Creative Officer
Read full review
Magnite (Rubicon Project)
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
Verified User
Anonymous
Read full review
Cons
CB Insights
  • Might only suggest more corporate events
Jackie Bassett | TrustRadius Reviewer
Jackie Bassett
NEJM Insights Council
Read full review
Magnite (Rubicon Project)
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
Support Rating
CB Insights
Very responsive and eager to maintain client relationships.
Verified User
Anonymous
Read full review
Magnite (Rubicon Project)
No answers on this topic
Alternatives Considered
CB Insights
Better Pricing & Better ROI !
Verified User
Anonymous
Read full review
Magnite (Rubicon Project)
Rubicon had superior client services and monetization techniques.
Verified User
Anonymous
Read full review
Return on Investment
CB Insights
  • Positive from the operational efficiency of getting this intelligence in a ‘breaking news’ format from this highly trusted resource.
  • Positive From the extensive, highly detailed reporting they do on both the markets that matter to us today, and those that are shifting so quickly that we should have them on our radar too.
Chris McCarthy | TrustRadius Reviewer
Chris McCarthy
Chief Creative Officer
Read full review
Magnite (Rubicon Project)
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
ScreenShots