Celtra vs. Kwanzoo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Celtra
Score 6.1 out of 10
N/A
Celtra, heaquartered in Boston, offers their creative management platform (CMP) to support digital advertisers with well designed display, interactive, or video ad templated creation, with collaboration tools to support the ad design process, and analytics to guide the creative process.N/A
Kwanzoo
Score 7.1 out of 10
N/A
Kwanzoo is a cloud-based platform built to help customers deliver media-based advertisements for both retargeting and account-based marketing campaigns. Kwanzoo has robust integrations with popular marketing automation and CRM platforms such as Marketo, Salesforce, Oracle's Eloqua, and IBM Silverpop to give end users insights within the platforms they are already comfortable with using. The Kwanzoo platform utilizes a "do-it-yourself" approach to building media advertisements from banners to…N/A
Pricing
CeltraKwanzoo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CeltraKwanzoo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
CeltraKwanzoo
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Celtra
-
Ratings
Kwanzoo
10.0
2 Ratings
30% above category average
Data Transfer00 Ratings10.02 Ratings
DSP integration00 Ratings10.02 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Celtra
-
Ratings
Kwanzoo
8.2
2 Ratings
5% above category average
Ad campaign creation00 Ratings9.02 Ratings
Ad deployment00 Ratings8.02 Ratings
Display advertising00 Ratings9.02 Ratings
Ad display and retargeting segmentation00 Ratings7.02 Ratings
Sequence targeting00 Ratings8.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Celtra
-
Ratings
Kwanzoo
9.0
2 Ratings
15% above category average
Ad dashboards00 Ratings9.02 Ratings
Ad performance reports00 Ratings9.02 Ratings
Ad conversion tracking00 Ratings10.02 Ratings
Ad attribution reporting00 Ratings8.02 Ratings
Ad forecasting and optimization00 Ratings9.02 Ratings
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User Ratings
CeltraKwanzoo
Likelihood to Recommend
10.0
(2 ratings)
7.0
(2 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
CeltraKwanzoo
Likelihood to Recommend
Celtra
Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Read full review
Kwanzoo, Inc.
Well Suited:
  • ABM Targeting
  • ABM Reach
  • Engagement with Targeted Accounts
  • Improved efficiency of retargeting spend
  • Full service is available if staff is limited
  • Reporting and Analytics
  • Connectivity to other engagement platforms
  • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
Read full review
Pros
Celtra
  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.
Read full review
Kwanzoo, Inc.
  • Price
  • Tools for analysis
  • Data management
Read full review
Cons
Celtra
  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Read full review
Kwanzoo, Inc.
  • The UI is not as intuitive as I would like.
  • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
Read full review
Likelihood to Renew
Celtra
No answers on this topic
Kwanzoo, Inc.
No longer at this company but will absolutely invest with Kwanzoo in my next roll.
Read full review
Alternatives Considered
Celtra
Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
Read full review
Kwanzoo, Inc.
Read full review
Return on Investment
Celtra
  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Read full review
Kwanzoo, Inc.
  • We managed to reduce costs in about 32% of the customer.
  • Increased engagement in ad reach by 18%
  • Our team was communicating better
Read full review
ScreenShots