What users are saying about
4 Ratings
4 Ratings
4 Ratings
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Score 9.9 out of 100
4 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

Celtra

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Matthew Stein | TrustRadius Reviewer

Kwanzoo

Well Suited:
  • ABM Targeting
  • ABM Reach
  • Engagement with Targeted Accounts
  • Improved efficiency of retargeting spend
  • Full service is available if staff is limited
  • Reporting and Analytics
  • Connectivity to other engagement platforms
  • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
Gregory Kotovos | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Celtra
10.0
Kwanzoo
9.1
Data Transfer
Celtra
10.0
Kwanzoo
9.1
DSP integration
Celtra
10.0
Kwanzoo
9.1

Ad Campaigns

Celtra
9.3
Kwanzoo
9.1
Ad campaign creation
Celtra
9.9
Kwanzoo
9.1
Ad deployment
Celtra
9.0
Kwanzoo
9.1
Display advertising
Celtra
10.0
Kwanzoo
9.1
Ad display and retargeting segmentation
Celtra
8.9
Kwanzoo
9.1
Sequence targeting
Celtra
8.9
Kwanzoo
9.1

Ad Reporting & Analytics

Celtra
9.8
Kwanzoo
8.6
Ad dashboards
Celtra
10.0
Kwanzoo
9.1
Ad performance reports
Celtra
10.0
Kwanzoo
9.1
Ad conversion tracking
Celtra
10.0
Kwanzoo
9.1
Ad attribution reporting
Celtra
10.0
Kwanzoo
9.1
Cross-channel ad management
Celtra
10.0
Kwanzoo
6.0
Ad forecasting and optimization
Celtra
9.0
Kwanzoo
9.1

Pros

Celtra

  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.
David Chamberlain | TrustRadius Reviewer

Kwanzoo

  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
Anonymous | TrustRadius Reviewer

Cons

Celtra

  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Matthew Stein | TrustRadius Reviewer

Kwanzoo

  • The UI is not as intuitive as I would like.
  • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
Gregory Kotovos | TrustRadius Reviewer

Likelihood to Renew

Celtra

No score
No answers yet
No answers on this topic

Kwanzoo

Kwanzoo 9.1
Based on 1 answer
No longer at this company but will absolutely invest with Kwanzoo in my next roll.
Gregory Kotovos | TrustRadius Reviewer

Alternatives Considered

Celtra

Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
David Chamberlain | TrustRadius Reviewer

Kwanzoo

Proprietary targeting pool, didn't have the breadth of reach at my target accounts outside of tech.Don't have the reporting detail to make adequate decisions on spend and creative
Gregory Kotovos | TrustRadius Reviewer

Return on Investment

Celtra

  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Matthew Stein | TrustRadius Reviewer

Kwanzoo

  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
Anonymous | TrustRadius Reviewer

Pricing Details

Celtra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Kwanzoo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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