What users are saying about
4 Ratings
5 Ratings
4 Ratings
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Score 10 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

Feature Set Ratings

  • Celtra ranks higher in 2 feature sets: Ad Campaigns, Ad Reporting & Analytics
  • Celtra and Kwanzoo are tied in 1 feature set: Ad Network Integration

Ad Network Integration

10.0

Celtra

100%
10.0

Kwanzoo

100%
Celtra ranks higher in 2/2 features

Data Transfer

10.0
100%
2 Ratings
10.0
100%
2 Ratings

DSP integration

10.0
100%
2 Ratings
10.0
100%
2 Ratings

Ad Campaigns

9.4

Celtra

94%
8.2

Kwanzoo

82%
Celtra ranks higher in 5/5 features

Ad campaign creation

10.0
100%
2 Ratings
9.0
90%
2 Ratings

Ad deployment

9.0
90%
2 Ratings
8.0
80%
2 Ratings

Display advertising

10.0
100%
2 Ratings
9.0
90%
2 Ratings

Ad display and retargeting segmentation

9.0
90%
2 Ratings
7.0
70%
2 Ratings

Sequence targeting

9.0
90%
2 Ratings
8.0
80%
2 Ratings

Ad Reporting & Analytics

9.8

Celtra

98%
9.0

Kwanzoo

90%
Celtra ranks higher in 6/6 features

Ad dashboards

10.0
100%
2 Ratings
9.0
90%
2 Ratings

Ad performance reports

10.0
100%
2 Ratings
9.0
90%
2 Ratings

Ad conversion tracking

10.0
100%
2 Ratings
10.0
100%
2 Ratings

Ad attribution reporting

10.0
100%
2 Ratings
8.0
80%
2 Ratings

Cross-channel ad management

10.0
100%
2 Ratings
N/A
0 Ratings

Ad forecasting and optimization

9.0
90%
2 Ratings
9.0
90%
2 Ratings

Attribute Ratings

  • Celtra is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

Celtra

100%
2 Ratings
7.0

Kwanzoo

70%
2 Ratings

Likelihood to Renew

Celtra

N/A
0 Ratings
9.1

Kwanzoo

91%
1 Rating

Likelihood to Recommend

Celtra

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Matthew Stein | TrustRadius Reviewer

Kwanzoo

Well Suited:
  • ABM Targeting
  • ABM Reach
  • Engagement with Targeted Accounts
  • Improved efficiency of retargeting spend
  • Full service is available if staff is limited
  • Reporting and Analytics
  • Connectivity to other engagement platforms
  • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
Gregory Kotovos | TrustRadius Reviewer

Pros

Celtra

  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.
David Chamberlain | TrustRadius Reviewer

Kwanzoo

  • Price
  • Tools for analysis
  • Data management
Alisson Medeiros | TrustRadius Reviewer

Cons

Celtra

  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Matthew Stein | TrustRadius Reviewer

Kwanzoo

  • The UI is not as intuitive as I would like.
  • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
Gregory Kotovos | TrustRadius Reviewer

Pricing Details

Celtra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Kwanzoo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Celtra

No score
No answers yet
No answers on this topic

Kwanzoo

Kwanzoo 9.1
Based on 1 answer
No longer at this company but will absolutely invest with Kwanzoo in my next roll.
Gregory Kotovos | TrustRadius Reviewer

Alternatives Considered

Celtra

Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
David Chamberlain | TrustRadius Reviewer

Kwanzoo

Alisson Medeiros | TrustRadius Reviewer

Return on Investment

Celtra

  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Matthew Stein | TrustRadius Reviewer

Kwanzoo

  • We managed to reduce costs in about 32% of the customer.
  • Increased engagement in ad reach by 18%
  • Our team was communicating better
Alisson Medeiros | TrustRadius Reviewer

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