4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 10 out of 100
Based on 4 reviews and ratings
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.3 out of 100
Based on 5 reviews and ratings
Feature Set Ratings
- Celtra ranks higher in 2 feature sets: Ad Campaigns, Ad Reporting & Analytics
- Celtra and Kwanzoo are tied in 1 feature set: Ad Network Integration
Ad Network Integration
10.0
Celtra
100%

10.0
Kwanzoo
100%
Celtra ranks higher in 2/2 features
Celtra ranks higher in 2/2 features
Data Transfer
10.0
100%
2 Ratings

10.0
100%
2 Ratings
DSP integration
10.0
100%
2 Ratings

10.0
100%
2 Ratings
Ad Campaigns
9.4
Celtra
94%

8.2
Kwanzoo
82%
Celtra ranks higher in 5/5 features
Celtra ranks higher in 5/5 features
Ad campaign creation
10.0
100%
2 Ratings

9.0
90%
2 Ratings
Ad deployment
9.0
90%
2 Ratings

8.0
80%
2 Ratings
Display advertising
10.0
100%
2 Ratings

9.0
90%
2 Ratings
Ad display and retargeting segmentation
9.0
90%
2 Ratings

7.0
70%
2 Ratings
Sequence targeting
9.0
90%
2 Ratings

8.0
80%
2 Ratings
Ad Reporting & Analytics
9.8
Celtra
98%

9.0
Kwanzoo
90%
Celtra ranks higher in 6/6 features
Celtra ranks higher in 6/6 features
Ad dashboards
10.0
100%
2 Ratings

9.0
90%
2 Ratings
Ad performance reports
10.0
100%
2 Ratings

9.0
90%
2 Ratings
Ad conversion tracking
10.0
100%
2 Ratings

10.0
100%
2 Ratings
Ad attribution reporting
10.0
100%
2 Ratings

8.0
80%
2 Ratings
Cross-channel ad management
10.0
100%
2 Ratings

N/A
0 Ratings
Ad forecasting and optimization
9.0
90%
2 Ratings

9.0
90%
2 Ratings
Attribute Ratings
- Celtra is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
10.0
Celtra
100%
2 Ratings

7.0
Kwanzoo
70%
2 Ratings
Likelihood to Renew
Celtra
N/A
0 Ratings

9.1
Kwanzoo
91%
1 Rating
Likelihood to Recommend
Celtra
Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
Kwanzoo
Well Suited:
- ABM Targeting
- ABM Reach
- Engagement with Targeted Accounts
- Improved efficiency of retargeting spend
- Full service is available if staff is limited
- Reporting and Analytics
- Connectivity to other engagement platforms
- S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
CMO (Chief Marketing Officer)
Accent TechnologiesComputer Software, 51-200 employees
Pros
Celtra
- I like that Celtra is under a high-quality price and minimum requirement.
- It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
- The campaigns are phenomenal, and the marketing management is excellent.
- We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
- As for formats, I can pretty much create whatever I want.
Executive Creative Director
Momentum WorldwideMarketing & Advertising, 1001-5000 employees
Kwanzoo
- Price
- Tools for analysis
- Data management
Business Analyst
WeDo TechnologiesTelecommunications, 501-1000 employees
Cons
Celtra
- It is a very click-happy environment, which means there is room for human error
- The color scheme can make it easy to loose your place
- There is no bulk editing option so task completion can be lengthy
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
Kwanzoo
- The UI is not as intuitive as I would like.
- I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
CMO (Chief Marketing Officer)
Accent TechnologiesComputer Software, 51-200 employees
Pricing Details
Celtra
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Kwanzoo
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Celtra
No score
No answers yet
No answers on this topic
Kwanzoo
Kwanzoo 9.1
Based on 1 answer
No longer at this company but will absolutely invest with Kwanzoo in my next roll.
CMO (Chief Marketing Officer)
Accent TechnologiesComputer Software, 51-200 employees
Alternatives Considered
Celtra
Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
Executive Creative Director
Momentum WorldwideMarketing & Advertising, 1001-5000 employees
Kwanzoo
Business Analyst
WeDo TechnologiesTelecommunications, 501-1000 employees
Return on Investment
Celtra
- Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
- Positive - no need for outsourcing to other creative agencies so we save more costs
- Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
Kwanzoo
- We managed to reduce costs in about 32% of the customer.
- Increased engagement in ad reach by 18%
- Our team was communicating better
Business Analyst
WeDo TechnologiesTelecommunications, 501-1000 employees