What users are saying about
4 Ratings
8 Ratings
4 Ratings
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Score 10 out of 100
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Feature Set Ratings

  • Celtra ranks higher in 1 feature set: Ad Network Integration

Ad Network Integration

10.0

Celtra

100%
7.3

Simpli.fi

73%
Celtra ranks higher in 2/2 features

Data Transfer

10.0
100%
2 Ratings
7.0
70%
4 Ratings

DSP integration

10.0
100%
2 Ratings
7.5
75%
3 Ratings

Ad Campaigns

9.4

Celtra

94%

Simpli.fi

Feature Set Not Supported
N/A
Celtra ranks higher in 5/5 features

Ad campaign creation

10.0
100%
2 Ratings
N/A
0 Ratings

Ad deployment

9.0
90%
2 Ratings
N/A
0 Ratings

Display advertising

10.0
100%
2 Ratings
N/A
0 Ratings

Ad display and retargeting segmentation

9.0
90%
2 Ratings
N/A
0 Ratings

Sequence targeting

9.0
90%
2 Ratings
N/A
0 Ratings

Ad Reporting & Analytics

9.8

Celtra

98%

Simpli.fi

Feature Set Not Supported
N/A
Celtra ranks higher in 6/6 features

Ad dashboards

10.0
100%
2 Ratings
N/A
0 Ratings

Ad performance reports

10.0
100%
2 Ratings
N/A
0 Ratings

Ad conversion tracking

10.0
100%
2 Ratings
N/A
0 Ratings

Ad attribution reporting

10.0
100%
2 Ratings
N/A
0 Ratings

Cross-channel ad management

10.0
100%
2 Ratings
N/A
0 Ratings

Ad forecasting and optimization

9.0
90%
2 Ratings
N/A
0 Ratings

Data Collection

Celtra

Feature Set Not Supported
N/A
6.5

Simpli.fi

65%
Simpli.fi ranks higher in 3/3 features

Collection of first-party data

N/A
0 Ratings
6.0
60%
4 Ratings

Collection of third-party data

N/A
0 Ratings
7.0
70%
5 Ratings

Access to Third-party Data Providers

N/A
0 Ratings
6.5
65%
5 Ratings

Data Classification

Celtra

Feature Set Not Supported
N/A
7.3

Simpli.fi

73%
Simpli.fi ranks higher in 3/3 features

Audience taxonomy

N/A
0 Ratings
7.0
70%
4 Ratings

Tag Management

N/A
0 Ratings
7.5
75%
5 Ratings

Data Analysis Dashboard

N/A
0 Ratings
7.5
75%
5 Ratings

DMP Analytics

Celtra

Feature Set Not Supported
N/A
7.3

Simpli.fi

73%
Simpli.fi ranks higher in 2/2 features

Campaign Analytics

N/A
0 Ratings
7.5
75%
5 Ratings

Audience Analytics

N/A
0 Ratings
7.0
70%
4 Ratings

Attribute Ratings

  • Celtra is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

Celtra

100%
2 Ratings
7.5

Simpli.fi

75%
5 Ratings

Likelihood to Recommend

Celtra

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Matthew Stein | TrustRadius Reviewer

Simpli.fi

If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them.I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them.If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
Anonymous | TrustRadius Reviewer

Pros

Celtra

  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.
David Chamberlain | TrustRadius Reviewer

Simpli.fi

  • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
  • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
  • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
Jared Frank | TrustRadius Reviewer

Cons

Celtra

  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Matthew Stein | TrustRadius Reviewer

Simpli.fi

  • The approaches are not easily understood by our sales reps.
  • The reporting platform is pretty basic. The new platform is still in beta version.
Kevin Yip | TrustRadius Reviewer

Pricing Details

Celtra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Simpli.fi

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Alternatives Considered

Celtra

Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
David Chamberlain | TrustRadius Reviewer

Simpli.fi

We don't use any other product in past and the we are impressed with the features of this solution that's why we decide to purchase this tool.
Hinal S | TrustRadius Reviewer

Return on Investment

Celtra

  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Matthew Stein | TrustRadius Reviewer

Simpli.fi

  • We have actually seen quite a bit of negative impact because of poor performance & poor quality of sites & keywords, we have lost quite a bit of business.
  • Regardless of any negative impact, we still are able to offer this as a service to our clients, which in turn we do make money off of.
Anonymous | TrustRadius Reviewer

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