Celtra vs Simpli.fi

• I like that Celtra is under a high-quality price and minimum requirement.
• It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
• The campaigns are phenomenal, and the marketing management is excellent.
• We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
• As for formats, I can pretty much create whatever I want.

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• Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
• Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
• One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!

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• It is a very click-happy environment, which means there is room for human error
• The color scheme can make it easy to loose your place
• There is no bulk editing option so task completion can be lengthy

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• The approaches are not easily understood by our sales reps.
• The reporting platform is pretty basic. The new platform is still in beta version.

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• Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
• Positive - no need for outsourcing to other creative agencies so we save more costs
• Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor

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• We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
• The lack of a customer-facing dashboard is a weakness.
• Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.

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