4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 10 out of 100
Based on 4 reviews and ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.8 out of 100
Based on 8 reviews and ratings
Feature Set Ratings
- Celtra ranks higher in 1 feature set: Ad Network Integration
Ad Network Integration
10.0
Celtra
100%

7.3
Simpli.fi
73%
Celtra ranks higher in 2/2 features
Celtra ranks higher in 2/2 features
Data Transfer
10.0
100%
2 Ratings

7.0
70%
4 Ratings
DSP integration
10.0
100%
2 Ratings

7.5
75%
3 Ratings
Ad Campaigns
9.4
Celtra
94%

Simpli.fi
Feature Set Not Supported
N/A
Celtra ranks higher in 5/5 features
Celtra ranks higher in 5/5 features
Ad campaign creation
10.0
100%
2 Ratings

N/A
0 Ratings
Ad deployment
9.0
90%
2 Ratings

N/A
0 Ratings
Display advertising
10.0
100%
2 Ratings

N/A
0 Ratings
Ad display and retargeting segmentation
9.0
90%
2 Ratings

N/A
0 Ratings
Sequence targeting
9.0
90%
2 Ratings

N/A
0 Ratings
Ad Reporting & Analytics
9.8
Celtra
98%

Simpli.fi
Feature Set Not Supported
N/A
Celtra ranks higher in 6/6 features
Celtra ranks higher in 6/6 features
Ad dashboards
10.0
100%
2 Ratings

N/A
0 Ratings
Ad performance reports
10.0
100%
2 Ratings

N/A
0 Ratings
Ad conversion tracking
10.0
100%
2 Ratings

N/A
0 Ratings
Ad attribution reporting
10.0
100%
2 Ratings

N/A
0 Ratings
Cross-channel ad management
10.0
100%
2 Ratings

N/A
0 Ratings
Ad forecasting and optimization
9.0
90%
2 Ratings

N/A
0 Ratings
Data Collection
Celtra
Feature Set Not Supported
N/A

6.5
Simpli.fi
65%
Simpli.fi ranks higher in 3/3 features
Simpli.fi ranks higher in 3/3 features
Collection of first-party data
N/A
0 Ratings

6.0
60%
4 Ratings
Collection of third-party data
N/A
0 Ratings

7.0
70%
5 Ratings
Access to Third-party Data Providers
N/A
0 Ratings

6.5
65%
5 Ratings
Data Classification
Celtra
Feature Set Not Supported
N/A

7.3
Simpli.fi
73%
Simpli.fi ranks higher in 3/3 features
Simpli.fi ranks higher in 3/3 features
Audience taxonomy
N/A
0 Ratings

7.0
70%
4 Ratings
Tag Management
N/A
0 Ratings

7.5
75%
5 Ratings
Data Analysis Dashboard
N/A
0 Ratings

7.5
75%
5 Ratings
DMP Analytics
Celtra
Feature Set Not Supported
N/A

7.3
Simpli.fi
73%
Simpli.fi ranks higher in 2/2 features
Simpli.fi ranks higher in 2/2 features
Campaign Analytics
N/A
0 Ratings

7.5
75%
5 Ratings
Audience Analytics
N/A
0 Ratings

7.0
70%
4 Ratings
Attribute Ratings
- Celtra is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
10.0
Celtra
100%
2 Ratings

7.5
Simpli.fi
75%
5 Ratings
Likelihood to Recommend
Celtra
Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
Simpli.fi
If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them.I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them.If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.

Verified User
Manager in Marketing
Marketing and Advertising Company, 501-1000 employeesPros
Celtra
- I like that Celtra is under a high-quality price and minimum requirement.
- It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
- The campaigns are phenomenal, and the marketing management is excellent.
- We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
- As for formats, I can pretty much create whatever I want.
Executive Creative Director
Momentum WorldwideMarketing & Advertising, 1001-5000 employees
Simpli.fi
- Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
- Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
- One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
Director of Digital Strategy
C2 ConnectionsMarketing and Advertising, 51-200 employees
Cons
Celtra
- It is a very click-happy environment, which means there is room for human error
- The color scheme can make it easy to loose your place
- There is no bulk editing option so task completion can be lengthy
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
Simpli.fi
- The approaches are not easily understood by our sales reps.
- The reporting platform is pretty basic. The new platform is still in beta version.
Online Business & Data Analyst
San Francisco ChronicleNewspapers, 201-500 employees
Pricing Details
Celtra
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Simpli.fi
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Alternatives Considered
Celtra
Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
Executive Creative Director
Momentum WorldwideMarketing & Advertising, 1001-5000 employees
Simpli.fi
We don't use any other product in past and the we are impressed with the features of this solution that's why we decide to purchase this tool.
Product Marketing Specialist
Kalzoom AdvisorsComputer Software, 11-50 employees
Return on Investment
Celtra
- Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
- Positive - no need for outsourcing to other creative agencies so we save more costs
- Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
Simpli.fi
- We have actually seen quite a bit of negative impact because of poor performance & poor quality of sites & keywords, we have lost quite a bit of business.
- Regardless of any negative impact, we still are able to offer this as a service to our clients, which in turn we do make money off of.

Verified User
Manager in Marketing
Marketing and Advertising Company, 501-1000 employees