Great DSP
I work for a full-service advertising agency, I specialise in social and digital marketing. One of the core focuses of my team is a …
Overview
What is Simpli.fi?
Simpli.fi is the epoymous flagship product from the company headquartered in Fort Worth, for programmatic media buying, display advertising, and streaming / OTT monetization. It is a data management and demand-side buying hybrid platform (DMP / DSP).
Recent Reviews
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What is Simpli.fi?
Simpli.fi is the epoymous flagship product from the company headquartered in Fort Worth, for programmatic media buying, display advertising, and streaming / OTT monetization. It is a data management and demand-side buying hybrid platform (DMP / DSP).
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://simpli.fi/contactus
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Simpli.fi?
Simpli.fi, the leading advertising automation platform, helps over 1,500 agencies, brands, and media organizations with its programmatic advertising and workflow software solutions. The platform supports budgets of all sizes, executing over 100,000 campaigns for 30,000+ advertisers in a typical month. Simpli.fi’s investors include private equity firms Blackstone and GTCR.
Simpli.fi Features
Ad Campaigns Features
- Supported: Ad campaign creation
- Supported: Ad deployment
- Supported: Display advertising
- Supported: Ad display and retargeting segmentation
- Supported: Sequence targeting
Ad Network Integration Features
- Supported: Data Transfer
- Supported: DSP integration
Ad Reporting & Analytics Features
- Supported: Ad dashboards
- Supported: Ad performance reports
- Supported: Ad conversion tracking
- Supported: Ad attribution reporting
- Supported: Cross-channel ad management
- Supported: Ad forecasting and optimization
Additional Features
- Supported: Programmatic Advertising
- Supported: Advertising Software Solutions
Simpli.fi Competitors
Simpli.fi Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Simpli.fi is the epoymous flagship product from the company headquartered in Fort Worth, for programmatic media buying, display advertising, and streaming / OTT monetization. It is a data management and demand-side buying hybrid platform (DMP / DSP).
Reviewers rate Data Transfer highest, with a score of 7.
The most common users of Simpli.fi are from Small Businesses (1-50 employees).
Simpli.fi Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 30% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 20% |
Comparisons
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Reviews and Ratings
(8)Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
June 16, 2022
Great DSP
I work for a full-service advertising agency, I specialise in social and digital marketing. One of the core focuses of my team is a performance marketing and digital advertising. Simpli.fi offers a full DSP offering that allows for social, display, and video advertising which really simplifies the media planning and buying process. It also simplifies reporting across platforms.
- Good inventory
- Geo-fencing
- Invoicing
- Reporting is a bit overly simple
- Customisation could be better
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70%
7.0
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- Improved our programmatic offering to clients
November 16, 2018
Beware of Simpli.fi
Simpli.fi is currently used for our programmatic buying platform. We are an agency that does business with a number of clients, we place buys on their behalf for off-site targeting. We utilize their Search Retargeting & Geo-Fencing capabilities the most. One department within our entire organization uses this product.
Their platform allows us to have access to inventory we otherwise wouldn't have access to.
Their platform allows us to have access to inventory we otherwise wouldn't have access to.
- Their geo-fencing capabilities are by far one of the best in the market. The reporting capabilities on the back end for geo-fencing is great & the way they can get down to a pinpoint location is great.
- Having access to the amount of exchanges that they partner with is great for a small agency that wouldn't normally have that reach.
- Their customer service over the last couple of years has been severely lacking! It has been an absolute terrible experience which has made us re-evaluate our plans of moving forward with them.
- They over-promise & under-deliver constantly. Even though they say they have the best geo-fencing capabilities in the market and that's how they sell you on it, they take short cuts which inevitably makes their "glamorous" product look bad. If you send them the form that they have requested you to fill out, it ends up putting a radius around each fence. That isn't acceptable, just because they are "short staffed" or its too much work is no excuse to screw over the client.
- A lot of times when we are getting questions from our clients that are truly relevant and are a cause for concern & we take that information back to Simpli.fi we feel like we are getting their "BS" answer. They talk a lot of game, but can't back it up when it comes down to it.
- The sites that their inventory runs on is extremely alarming - we could never show that to a client when it is such garbage.
- When we request keyword lists for Search Retargeting - we give them as much information as possible for the client + their website to pull keywords from. We could be running a restaurant and we could get keywords back for stock prices, linkedin, how to make donuts etc. Thousands & thousands of keywords that are completely irrelevant to our client and our cause.
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- We have actually seen quite a bit of negative impact because of poor performance & poor quality of sites & keywords, we have lost quite a bit of business.
- Regardless of any negative impact, we still are able to offer this as a service to our clients, which in turn we do make money off of.
We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business.
There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed!
There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed!
April 18, 2018
An excellent audience targeting tool
Simpli.fi is used extensively by our company not only as an audience extension but also provide the type of targeting which our own website cannot achieve. For example, it offers geo fence and enables us to track the visits. Overall, the performance and the ROI is very satisfactory.
- Geo-fence capability
- Variety of targeting capabilities such as keyword, contextual and retargeting.
- Only need one pixel to track different tactics
- The approaches are not easily understood by our sales reps.
- The reporting platform is pretty basic. The new platform is still in beta version.
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15%
1.5
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- Very good on ROI
- Our campaign performance is normally very good.
- Customer support is very responsive.
We are using Simpli.fi because it's unique geo-fence capability. Its programmatic cost is very reasonable. It's Bullseye online training is one of the best. It covers all the product knowledge required for the sales reps.
November 02, 2017
We trust Simpli.fi with our clients' ad dollars
We use Simpli.fi's programmatic display and video capabilities across our entire organization. We particularly appreciate the hybrid model of campaign management Simpli.fi affords us: we can use it as a fully managed service, or build and execute campaigns by ourselves using their campaign builder. Additionally, we have free access to Simpli.fi's API to build an application that fits our needs.
Most importantly, however, our organization appreciates the success we are able to share with our clients. We know by years of experience that Simpli.fi's capabilities are reaching real, targeted audiences that produce results for our advertisers.
Most importantly, however, our organization appreciates the success we are able to share with our clients. We know by years of experience that Simpli.fi's capabilities are reaching real, targeted audiences that produce results for our advertisers.
- Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
- Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
- One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
- Perhaps the biggest weakness Simpli.fi has is in reporting. Although near real time campaign data is available at any time, they lack a forward facing dashboard we can share with our clients. The lack of a customization on customer campaign dashboards has more than once become a negative factor in winning a sale against a competitor.
- When we first started working with Simpli.fi, we could add Facebook to campaigns and use the Simpli.fi reporting tool to measure results. That capability disappeared shortly after implementation. It would be nice to use Simpli.fi tools to integrate display and social campaigns into a single dashboard.
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80%
8.0
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- We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
- The lack of a customer-facing dashboard is a weakness.
- Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.
- RocketFuel, Centro and MediaMath
Simpli.fi's programmatic ad tools cater very well to SMBs. We chose Simpli.fi due to the ease of use, low minimum spending requirements, along with advancements in data management, including the use of unstructured data. Furthermore, their development of granular level geo-fencing tools have given them the edge over many competitors.