What users are saying about

Simpli.fi

4 Ratings

Simpli.fi

4 Ratings
Score 9.1 out of 101

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Likelihood to Recommend

Simpli.fi

Simpli.fi, in my opinion, is the leader in programmatic branding campaigns for small to medium sized businesses. Large national brands with six figure brands can afford to look elsewhere, even though Simpli.fi is adept and conducting campaigns for big business as well. Simpli.fi does LOCAL very well.
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Feature Rating Comparison

Data Collection

Simpli.fi
7.8
Collection of first-party data
Simpli.fi
7.5
Collection of third-party data
Simpli.fi
8.0
Access to Third-party Data Providers
Simpli.fi
8.0

Data Classification

Simpli.fi
7.5
Audience taxonomy
Simpli.fi
7.5
Tag Management
Simpli.fi
8.5
Data Analysis Dashboard
Simpli.fi
6.5

Ad Network Integration

Simpli.fi
6.7
Data Transfer
Simpli.fi
5.4
DSP integration
Simpli.fi
8.0

DMP Analytics

Simpli.fi
7.8
Campaign Analytics
Simpli.fi
8.1
Audience Analytics
Simpli.fi
7.5

Pros

  • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
  • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
  • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
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Cons

  • Perhaps the biggest weakness Simpli.fi has is in reporting. Although near real time campaign data is available at any time, they lack a forward facing dashboard we can share with our clients. The lack of a customization on customer campaign dashboards has more than once become a negative factor in winning a sale against a competitor.
  • When we first started working with Simpli.fi, we could add Facebook to campaigns and use the Simpli.fi reporting tool to measure results. That capability disappeared shortly after implementation. It would be nice to use Simpli.fi tools to integrate display and social campaigns into a single dashboard.
Jared Frank profile photo

Alternatives Considered

Simpli.fi's programmatic ad tools cater very well to SMBs. We chose Simpli.fi due to the ease of use, low minimum spending requirements, along with advancements in data management, including the use of unstructured data. Furthermore, their development of granular level geo-fencing tools have given them the edge over many competitors.
Jared Frank profile photo

Return on Investment

  • We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
  • The lack of a customer-facing dashboard is a weakness.
  • Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.
Jared Frank profile photo

Pricing Details

Simpli.fi

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details