What users are saying about
5 Ratings
5 Ratings
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Score 4.8 out of 101

Likelihood to Recommend

Simpli.fi

If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them.I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them.If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
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Feature Rating Comparison

Data Collection

Simpli.fi
5.3
Collection of first-party data
Simpli.fi
7.8
Collection of third-party data
Simpli.fi
4.1
Access to Third-party Data Providers
Simpli.fi
4.1

Data Classification

Simpli.fi
6.7
Audience taxonomy
Simpli.fi
7.2
Tag Management
Simpli.fi
7.2
Data Analysis Dashboard
Simpli.fi
5.5

Ad Network Integration

Simpli.fi
6.1
Data Transfer
Simpli.fi
4.2
DSP integration
Simpli.fi
8.0

DMP Analytics

Simpli.fi
7.2
Campaign Analytics
Simpli.fi
6.6
Audience Analytics
Simpli.fi
7.8

Pros

Simpli.fi

  • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
  • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
  • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
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Cons

Simpli.fi

  • Their customer service over the last couple of years has been severely lacking! It has been an absolute terrible experience which has made us re-evaluate our plans of moving forward with them.
  • They over-promise & under-deliver constantly. Even though they say they have the best geo-fencing capabilities in the market and that's how they sell you on it, they take short cuts which inevitably makes their "glamorous" product look bad. If you send them the form that they have requested you to fill out, it ends up putting a radius around each fence. That isn't acceptable, just because they are "short staffed" or its too much work is no excuse to screw over the client.
  • A lot of times when we are getting questions from our clients that are truly relevant and are a cause for concern & we take that information back to Simpli.fi we feel like we are getting their "BS" answer. They talk a lot of game, but can't back it up when it comes down to it.
  • The sites that their inventory runs on is extremely alarming - we could never show that to a client when it is such garbage.
  • When we request keyword lists for Search Retargeting - we give them as much information as possible for the client + their website to pull keywords from. We could be running a restaurant and we could get keywords back for stock prices, linkedin, how to make donuts etc. Thousands & thousands of keywords that are completely irrelevant to our client and our cause.
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Alternatives Considered

Simpli.fi

We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed
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Return on Investment

Simpli.fi

  • We have actually seen quite a bit of negative impact because of poor performance & poor quality of sites & keywords, we have lost quite a bit of business.
  • Regardless of any negative impact, we still are able to offer this as a service to our clients, which in turn we do make money off of.
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Pricing Details

Simpli.fi

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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