What users are saying about
8 Ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.1 out of 100

Feature Set Ratings

Data Collection

7.3

Simpli.fi

73%

Collection of first-party data

7.0
70%
3 Ratings

Collection of third-party data

8.0
80%
4 Ratings

Access to Third-party Data Providers

7.0
70%
4 Ratings

Data Classification

7.3

Simpli.fi

73%

Audience taxonomy

7.0
70%
3 Ratings

Tag Management

8.0
80%
4 Ratings

Data Analysis Dashboard

7.0
70%
4 Ratings

Ad Network Integration

7.0

Simpli.fi

70%

Data Transfer

7.0
70%
3 Ratings

DSP integration

7.0
70%
2 Ratings

DMP Analytics

6.0

Simpli.fi

60%

Campaign Analytics

6.0
60%
4 Ratings

Audience Analytics

6.0
60%
3 Ratings

Attribute Ratings

Likelihood to Recommend

7.0

Simpli.fi

70%
4 Ratings

Likelihood to Recommend

Simpli.fi

If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them. I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them. If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
Read full review

Pros

Simpli.fi

  • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
  • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
  • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
Read full review

Cons

Simpli.fi

  • The approaches are not easily understood by our sales reps.
  • The reporting platform is pretty basic. The new platform is still in beta version.
Read full review

Pricing Details

Simpli.fi

Starting Price

Editions & Modules

Simpli.fi editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Alternatives Considered

    Simpli.fi

    We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed
    Read full review

    Return on Investment

    Simpli.fi

    • We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
    • The lack of a customer-facing dashboard is a weakness.
    • Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.
    Read full review

    Add comparison