What users are saying about
5 Ratings
5 Ratings
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Score 6.2 out of 101

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Likelihood to Recommend

Simpli.fi

If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them.I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them.If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
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Feature Rating Comparison

Data Collection

Simpli.fi
6.1
Collection of first-party data
Simpli.fi
7.6
Collection of third-party data
Simpli.fi
5.4
Access to Third-party Data Providers
Simpli.fi
5.4

Data Classification

Simpli.fi
7.0
Audience taxonomy
Simpli.fi
7.4
Tag Management
Simpli.fi
7.6
Data Analysis Dashboard
Simpli.fi
5.9

Ad Network Integration

Simpli.fi
6.6
Data Transfer
Simpli.fi
5.2
DSP integration
Simpli.fi
8.0

DMP Analytics

Simpli.fi
7.3
Campaign Analytics
Simpli.fi
7.0
Audience Analytics
Simpli.fi
7.6

Pros

  • Their geo-fencing capabilities are by far one of the best in the market. The reporting capabilities on the back end for geo-fencing is great & the way they can get down to a pinpoint location is great.
  • Having access to the amount of exchanges that they partner with is great for a small agency that wouldn't normally have that reach.
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Cons

  • Perhaps the biggest weakness Simpli.fi has is in reporting. Although near real time campaign data is available at any time, they lack a forward facing dashboard we can share with our clients. The lack of a customization on customer campaign dashboards has more than once become a negative factor in winning a sale against a competitor.
  • When we first started working with Simpli.fi, we could add Facebook to campaigns and use the Simpli.fi reporting tool to measure results. That capability disappeared shortly after implementation. It would be nice to use Simpli.fi tools to integrate display and social campaigns into a single dashboard.
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Alternatives Considered

Simpli.fi's programmatic ad tools cater very well to SMBs. We chose Simpli.fi due to the ease of use, low minimum spending requirements, along with advancements in data management, including the use of unstructured data. Furthermore, their development of granular level geo-fencing tools have given them the edge over many competitors.
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Return on Investment

  • We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
  • The lack of a customer-facing dashboard is a weakness.
  • Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.
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Pricing Details

Simpli.fi

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details