An excellent audience targeting tool
April 18, 2018

An excellent audience targeting tool

Kevin Yip | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Simpli.fi

Simpli.fi is used extensively by our company not only as an audience extension but also provide the type of targeting which our own website cannot achieve. For example, it offers geo fence and enables us to track the visits. Overall, the performance and the ROI is very satisfactory.
  • Geo-fence capability
  • Variety of targeting capabilities such as keyword, contextual and retargeting.
  • Only need one pixel to track different tactics
  • The approaches are not easily understood by our sales reps.
  • The reporting platform is pretty basic. The new platform is still in beta version.
  • Very good on ROI
  • Our campaign performance is normally very good.
  • Customer support is very responsive.
We are using Simpli.fi because it's unique geo-fence capability. Its programmatic cost is very reasonable. It's Bullseye online training is one of the best. It covers all the product knowledge required for the sales reps.
It is very suited for sales reps who are very well informed and trained of the different tactics to promote the clients' products. It will normally show favorable results. However, it may be a waste of many for reps who do not know how to sell this product correctly.

Simpli.fi Feature Ratings

Collection of first-party data
8
Collection of third-party data
8
Access to Third-party Data Providers
8
Audience taxonomy
7
Tag Management
9
Data Analysis Dashboard
6
Data Transfer
3
DSP integration
Not Rated
Campaign Analytics
9
Audience Analytics
8