TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ceros Studio

    Score8.7 out of 10
    Enterprise companies (1,001+ employees)
    Ceros Studio is a content marketing software platform that enables designers and marketers to create interactive web content, without the need for coding or developers.

    $36,000

    per year

    Outbrain

    Score5 out of 10
    N/AOutbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.N/A
    Pricing
    Ceros StudioOutbrain
    Editions & Modules
    Annual Subscription
    36,000
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    Ceros StudioOutbrain
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Ceros StudioOutbrain
    Considered Both Products
    Ceros
    No answer on this topic
    Outbrain
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    7 Answers
    Delivers good value for the price
    No answers on this topic
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    83%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    6 Answers
    Features
    Ceros StudioOutbrain
    Content Creation
    Comparison of Content Creation features of Ceros Studio and Outbrain
    Feature
    Ceros Studio
    8.0
    4 Ratings
    2% above category average
    Outbrain
    -
    Ratings
    Ideation10.03 Ratings00 Ratings
    Approval workflows4.03 Ratings00 Ratings
    Content collaboration9.04 Ratings00 Ratings
    Network for content licensing/production9.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Ceros Studio and Outbrain
    Feature
    Ceros Studio
    5.7
    4 Ratings
    31% below category average
    Outbrain
    -
    Ratings
    Content hub9.03 Ratings00 Ratings
    Forms / Gated content3.03 Ratings00 Ratings
    Embedded CTAs8.04 Ratings00 Ratings
    Content distribution4.03 Ratings00 Ratings
    Content promotion8.03 Ratings00 Ratings
    Content automation2.02 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Ceros Studio and Outbrain
    Feature
    Ceros Studio
    3.7
    4 Ratings
    66% below category average
    Outbrain
    -
    Ratings
    Audience profiling and targeting1.02 Ratings00 Ratings
    Closed-loop tracking and reporting1.04 Ratings00 Ratings
    Content performance analytics5.03 Ratings00 Ratings
    Campaign optimization dashboard2.03 Ratings00 Ratings
    Competitive analytics9.72 Ratings00 Ratings
    Best Alternatives
    Ceros StudioOutbrain
    Small Businesses
    Contently
    Score9.9 out of 10
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    AdSense
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Ceros StudioOutbrain
    Likelihood to Recommend
    9.0
    (4 ratings)
    1.5
    (17 ratings)
    Usability
    -
    (0 ratings)
    7.8
    (5 ratings)
    Support Rating
    10.0
    (1 ratings)
    7.5
    (6 ratings)
    User Testimonials
    Ceros StudioOutbrain
    Likelihood to Recommend
    Ceros
    Ceros is fantastic for companies who can afford it. It's not ideal for startups who don't have the budget for it. If your company or agency is interested in creating interactive content, but you don't have the skill sets in-house to develop or code them properly, Ceros is for you
    Incentivized
    Read full review
    Outbrain
    If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
    Incentivized
    Read full review
    Pros
    Ceros
    • Easy to use and adopt user interface. If you know basic Photoshop, you can use this.
    • Encouraging roadmap - the product has gotten better every year. The company obviously listens to client feedback.
    • Smart, dedicated client team - always checking in, comes with new ideas, generally nice people. We always love our meetings with them!
    Incentivized
    Read full review
    Outbrain
    • Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
    • Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
    • Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.
    Incentivized
    Read full review
    Cons
    Ceros
    • A direct to consumer model
    • Price point is high, but understandably
    Incentivized
    Read full review
    Outbrain
    • Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
    • High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.
    Incentivized
    Read full review
    Usability
    Ceros
    No answers on this topic
    Outbrain
    The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
    Incentivized
    Read full review
    Support Rating
    Ceros
    Our CSMs have always been 100% and their support team typically responds within an hour or two. Their design/build team also worked with us on perfecting several experiences and are always mindful of how a project is going. One of their designers didn't really understand one of our requests and the project took more rounds of revisions than in previous projects, but they rectified the issue and the project came out well in the end. That outcome probably only happened in the time it did due to our CSM consistently checking in and getting feedback throughout the project - unfortunately, not something that happens enough with all our partners.
    Incentivized
    Read full review
    Outbrain
    We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
    Incentivized
    Read full review
    Alternatives Considered
    Ceros
    Ceros takes what would be difficult to accomplish in the Adobe suite of products and makes it easy. When it comes to user experience, user interface and customization options, Ceros is a much better alternative than Adobe. However, Adobe is the trusted name and some may be more comfortable with Adobe products
    Incentivized
    Read full review
    Outbrain
    Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
    Incentivized
    Read full review
    Return on Investment
    Ceros
    • Increased win rate during presentations.
    • Elevated content appearance.
    • Engaged audience more.
    Incentivized
    Read full review
    Outbrain
    • None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.
    Incentivized
    Read full review
    ScreenShots