Great for getting eyeballs, but very low ROI if you're looking for direct conversions!
September 22, 2020
Great for getting eyeballs, but very low ROI if you're looking for direct conversions!

Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with Outbrain
We have used Outbrain on and off again for over 4 years. We started using it for a select few clients before rolling it out as a fully managed service offering within the paid realm. It was great at driving traffic initially but we found that the traffic was very top of funnel or came through as an accidental click and had a very low propensity to actually convert.
Pros
- Traffic
- Increasing views/sessions
- Get more exposure to valuable content
Cons
- Targeting outside of specific websites or niches
- Value of traffic
- Outdated admin
- Majority of our tests were ROI Negative
- Impressions skyrocketed, but didn't convert
- Great for increasing views
Do you think Outbrain delivers good value for the price?
Not sure
Are you happy with Outbrain's feature set?
Yes
Did Outbrain live up to sales and marketing promises?
No
Did implementation of Outbrain go as expected?
Yes
Would you buy Outbrain again?
Yes
Comments
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