Outbrain Is Worth It - If You Have Budget and Patience
July 14, 2021

Outbrain Is Worth It - If You Have Budget and Patience

Tyler Torcivia | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Outbrain

AdRizer is one of the leading native agencies in South Florida. We utilize Outbrain on a daily basis with our team of 10+ buyers. Averaging well into millions of spend months with consistent results.

The account manager assigned to us answers at all hours of the day, just yesterday Alexa Cupo answered a lengthy email after 8 pm. This kind of white-glove commitment to their clients is the reason we continue to use it.

It does take some time (at first) to build data, working with your account manager will make this process run seamlessly. Personally, Outbrain is preferred over its competitors.

If you are an e-commerce store wanting to push your products onto new ad stacks I would highly suggest giving Outbrain a test.
  • Communications
  • Easy Navigation
  • CBS Strategies
  • I wish there was an activity log (i.e. Changes made to account over time) to help troublesome where the advertiser made a mistake OR needs to make an adjustment
  • A big caveat is when running CBS (i.e. Target CPA) you cannot adjust your bids since this bidding strategy is automated. After a while you will be limited by the number of publishers you can block. There are over ten thousand publishers but you can only block 1,000.
  • CBS
  • Dedicated Account Manager
  • Easy UI/UX Navigation
  • Overall we have been profitable by running CBS bidding after weeks of semi-automatic learning and funnel building
  • If targeting ROAS you may see extremely high days as well as extremely low. The algorithm will work to achieve your goal on a daily basis as well as monthly.
Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain

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Best suited: Companies with a larger budget who are willing to spend to test before seeing revenue. Building a funnel in Outbrain from scratch for e-commerce can take time.

Less appropriate: Companies with little to no budget that demand instant results.