Charm vs. GTM Workspace Powered by ZoomInfo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Charm
Score 8.0 out of 10
N/A
Charm is used to find and analyze 4 million ecommerce brands worldwide. For any SaaS company, retailer, marketing agency, investor, or 3PL, it offers in-depth ecommerce data for lead generation, merchandising, and sourcing. Charm uses a combination of natural language processing, computer vision, and algorithmic pattern recognition to understand all of direct-to-consumer ecommerce. Charm can be used to: -Build a pipeline of qualified…N/A
GTM Workspace Powered by ZoomInfo
Score 8.2 out of 10
N/A
ZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
CharmGTM Workspace Powered by ZoomInfo
Editions & Modules
Brand Discovery
N/A
Sourcing and Diligence
N/A
Prospecting
N/A
TikTok Shop Analytics
N/A
No answers on this topic
Offerings
Pricing Offerings
CharmGTM Workspace Powered by ZoomInfo
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsCharm does not publish pricing information.
More Pricing Information
Features
CharmGTM Workspace Powered by ZoomInfo
SEO
Comparison of SEO features of Product A and Product B
Charm
8.7
1 Ratings
0% above category average
GTM Workspace Powered by ZoomInfo
-
Ratings
Keyword analysis8.02 Ratings00 Ratings
SERP ranking tracking8.02 Ratings00 Ratings
Competitive analysis10.02 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Charm
8.5
1 Ratings
8% below category average
GTM Workspace Powered by ZoomInfo
8.0
725 Ratings
3% above category average
Contact information9.02 Ratings8.0724 Ratings
Company information8.02 Ratings8.4720 Ratings
Industry information00 Ratings7.8692 Ratings
Financial Research
Comparison of Financial Research features of Product A and Product B
Charm
8.0
1 Ratings
2% below category average
GTM Workspace Powered by ZoomInfo
-
Ratings
Industry-Specific Information8.02 Ratings00 Ratings
Independent Research Access8.02 Ratings00 Ratings
Search Tools8.02 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
Charm
-
Ratings
GTM Workspace Powered by ZoomInfo
7.9
732 Ratings
2% above category average
Advanced search00 Ratings8.5725 Ratings
Identification of new leads00 Ratings7.7687 Ratings
List quality00 Ratings7.3713 Ratings
List upload/download00 Ratings8.1673 Ratings
Ideal customer targeting00 Ratings7.5680 Ratings
Load time/data access00 Ratings8.3702 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Charm
-
Ratings
GTM Workspace Powered by ZoomInfo
7.5
710 Ratings
1% above category average
Lead qualification process00 Ratings7.293 Ratings
Smart lists and recommendations00 Ratings7.197 Ratings
Salesforce integration00 Ratings8.7495 Ratings
Company/business profiles00 Ratings7.9675 Ratings
Alerts and reminders00 Ratings7.0469 Ratings
Data hygiene00 Ratings7.0641 Ratings
Automatic data refresh00 Ratings7.3560 Ratings
Tags00 Ratings7.3494 Ratings
Filters and segmentation00 Ratings7.9654 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Charm
-
Ratings
GTM Workspace Powered by ZoomInfo
6.3
256 Ratings
17% below category average
Sales email templates00 Ratings6.7253 Ratings
Append emails to records00 Ratings5.925 Ratings
Best Alternatives
CharmGTM Workspace Powered by ZoomInfo
Small Businesses
Similarweb
Similarweb
Score 9.2 out of 10
UpLead
UpLead
Score 9.3 out of 10
Medium-sized Companies
HG Insights Platform
HG Insights Platform
Score 9.2 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Enterprises
HG Insights Platform
HG Insights Platform
Score 9.2 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CharmGTM Workspace Powered by ZoomInfo
Likelihood to Recommend
8.0
(2 ratings)
8.3
(752 ratings)
Likelihood to Renew
-
(0 ratings)
8.5
(21 ratings)
Usability
9.0
(2 ratings)
8.1
(70 ratings)
Support Rating
-
(0 ratings)
8.1
(7 ratings)
Implementation Rating
-
(0 ratings)
7.5
(4 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.7
(56 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
CharmGTM Workspace Powered by ZoomInfo
Likelihood to Recommend
Swiftline
It's good to use Charm, when you wanted to have a secured way to communicate patients diagnosis or issues. It's less appropriate when it comes to booking experience. It's not customizable in the portal.
Read full review
ZoomInfo
A scenario wherein ZoomInfo Sales is well-suited, as I said, is good for giving you the details, the intent, and scope for a specific person working at a very specific company, and also the initiatives that are currently going on in the organization. When it comes to updating a contact's email and phone number, it does so very accurately. Apart from that, the call script feature generates a call script immediately after the call connects, in three to four seconds. Then there is a customer mapping filter where you can find similar customers to your existing ICPs. And then when it comes to maybe the things or scenarios that are less appropriate, it's again the Chrome extension part. Also, on the onboarding part, we have experienced that the onboarding did not go that smoothly. The email generation part that ZoomInfo claims is quite good. For us, the result that came out was all four to five of our emails, the email template that we had made in ZoomInfo. So all these four to five emails had the same body, the same subject line, just we can say 98% of the email were same, just 2% change in them. And there is no scope for automation. You have to process each and everything manually, even today in ZoomInfo.
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Pros
Swiftline
No answers on this topic
ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
Read full review
Cons
Swiftline
No answers on this topic
ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
Read full review
Likelihood to Renew
Swiftline
No answers on this topic
ZoomInfo
I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
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Usability
Swiftline
I gave a rating of 9 because it's actually serve it's purpose. Track patient records, appointments, and can communicate with clients. It's not a 10, because there's still room for improvement like with how we can manage emails.
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ZoomInfo
The sidebar is seamless, and it's easy to navigate, unlike other tools. I like that the advanced search isn't too complicated, either. Sometimes, I wonder if I'm not using the tool to its full capability, but it's great for a combination strategy of sales navigation and Zoom.
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Support Rating
Swiftline
No answers on this topic
ZoomInfo
I never used it
Read full review
Implementation Rating
Swiftline
No answers on this topic
ZoomInfo
There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
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Alternatives Considered
Swiftline
We chose Charm because this is a tool you can use and serves as your one go to system. Instead of having 3 you can have just one.
Read full review
ZoomInfo
There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
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Return on Investment
Swiftline
No answers on this topic
ZoomInfo
  • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
  • TAM (total addressable market) data accuracy is significant.
  • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
Read full review
ScreenShots

Charm Screenshots

Screenshot of a Charm.io dataset overview. With data on ecommerce brands, it tracks critical performance metrics for every direct-to-consumer brand and TikTok Shop globally.Screenshot of Charm's features.Screenshot of Charm's use cases.