TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Charm

    Score8 out of 10
    N/ACharm is used to find and analyze 4 million ecommerce brands worldwide. For any SaaS company, retailer, marketing agency, investor, or 3PL, it offers in-depth ecommerce data for lead generation, merchandising, and sourcing. Charm uses a combination of natural language processing, computer vision, and algorithmic pattern recognition to understand all of direct-to-consumer ecommerce. Charm can be used to: -Build a pipeline of qualified…N/A

    HG Insights Platform

    Score9.2 out of 10
    Enterprise companies (1,001+ employees)
    The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.N/A
    Pricing
    CharmHG Insights Platform
    Editions & Modules
    Brand Discovery
    N/A
    Sourcing and Diligence
    N/A
    Prospecting
    N/A
    TikTok Shop Analytics
    N/A
    No answers on this topic
    Offerings
    Pricing Offerings
    CharmHG Insights Platform
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsCharm does not publish pricing information.
    More Pricing Information
    Community Pulse
    CharmHG Insights Platform
    Considered Both Products
    Swiftline
    No answer on this topic
    HG Insights
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    41 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    28 Answers
    Happy with the feature set
    No answers on this topic
    98%
    Happy with the feature set
    40 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    93%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    30 Answers
    Features
    CharmHG Insights Platform
    SEO
    Comparison of SEO features of Charm and HG Insights Platform
    Feature
    Charm
    8.7
    1 Ratings
    0% above category average
    HG Insights Platform
    -
    Ratings
    Keyword analysis8.02 Ratings00 Ratings
    SERP ranking tracking8.02 Ratings00 Ratings
    Competitive analysis10.02 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Charm and HG Insights Platform
    Feature
    Charm
    8.5
    1 Ratings
    8% below category average
    HG Insights Platform
    9.1
    36 Ratings
    1% below category average
    Contact information9.02 Ratings00 Ratings
    Company information8.02 Ratings8.336 Ratings
    Financial Research
    Comparison of Financial Research features of Charm and HG Insights Platform
    Feature
    Charm
    8.0
    1 Ratings
    2% below category average
    HG Insights Platform
    8.3
    34 Ratings
    2% above category average
    Industry-Specific Information8.02 Ratings8.529 Ratings
    Independent Research Access8.02 Ratings00 Ratings
    Search Tools8.02 Ratings8.130 Ratings
    Market Research
    Comparison of Market Research features of Charm and HG Insights Platform
    Feature
    Charm
    -
    Ratings
    HG Insights Platform
    8.1
    36 Ratings
    0% below category average
    Competitor Research00 Ratings7.933 Ratings
    Market Insights and Reports00 Ratings8.334 Ratings
    Best Alternatives
    CharmHG Insights Platform
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    HG Insights Platform
    Score9.2 out of 10
    Comscore Ad Metrix
    Score8 out of 10
    Enterprises
    HG Insights Platform
    Score9.2 out of 10
    Sprinklr Insights
    Score7.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CharmHG Insights Platform
    Likelihood to Recommend
    8.0
    (2 ratings)
    9.2
    (43 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (1 ratings)
    Usability
    9.0
    (2 ratings)
    8.6
    (41 ratings)
    User Testimonials
    CharmHG Insights Platform
    Likelihood to Recommend
    Swiftline
    No answers on this topic
    HG Insights
    If you're trying to find or build prompts for your team to get the data they need to make them go ahead. For example, we use it to find our accounts and prospects who are using voice agents. It was very valuable to get that information. So yeah, definitely you can use that.
    Incentivized
    Read full review
    Pros
    Swiftline
    No answers on this topic
    HG Insights
    • It works great for seeing if the site or app for a company is hosted on AWS.
    • Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
    • It has a great google chrome plug-in.
    • UI/UX is modern and clean.
    Incentivized
    Read full review
    Cons
    Swiftline
    No answers on this topic
    HG Insights
    • integration with SFDC could be better
    • Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
    • A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.
    Incentivized
    Read full review
    Likelihood to Renew
    Swiftline
    No answers on this topic
    HG Insights
    We are using it to identifying Account that uses Support tool and it has been a huge game changer for our organization as it has helped Sales team when they are prospecting Accounts to target these Accounts with knowledge that gives them the edge to win the deal. Plus using it with clay integration is very helpful for us.
    Incentivized
    Read full review
    Usability
    Swiftline
    No answers on this topic
    HG Insights
    It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
    Incentivized
    Read full review
    Alternatives Considered
    Swiftline
    No answers on this topic
    HG Insights
    - Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense
    Incentivized
    Read full review
    Return on Investment
    Swiftline
    No answers on this topic
    HG Insights
    • I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
    • Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
    • Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.
    Incentivized
    Read full review
    ScreenShots

    Charm Screenshots

    Screenshot of a Charm.io dataset overview. With data on ecommerce brands, it tracks critical performance metrics for every direct-to-consumer brand and TikTok Shop globally.Screenshot of Charm's features.Screenshot of Charm's use cases.

    HG Insights Platform Screenshots

    Screenshot of the welcome screen.Screenshot of the HG Insights Opportunity Generator.Screenshot of HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.