The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.
We use a lot of tools. We have cloud, we Atropic, we also use one. We use Donators. This is the only information: the phone details, like yap, that companies are using.
We have evaluated all of these vendors and some are used in tangent with the HG Insights Platform. We found that for technographic data in particular HG gave the best coverage, but a few of these do help "fill the gaps" when occasion calls. We also use multiple intent engines …
I would say most have more features and integrations but it is easier to use the HG Insights Platform. And the unique opportunity to understand who is using a competitor gives insight into where expansion could happen.
The HG Insights Platform layers on the CAPDB scoring capability which I have not seen in these other systems. It will even automate this process if you are willing to pay the extra price.
- Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense
Actually, it was a legacy from the company that bought us so we took over the ownership of the HG Insights Platform as in the Marketing Operations team.
Intricately and HG Focus use different methods to get to the same means. Intricately's UI/UX is more modern and clean than the others I have come across. Intricately is a newer company and has made a lot of strides since we first looked at them 3 years ago - they seem to be …
Intricately stacks up pretty close to DiscoverOrg. Though DiscoverOrg is a lot more detailed on company information pertaining to changes in the organization and services used, Intricately gives a quick snapshot of company information available right at the point of presence to …
If you're trying to find or build prompts for your team to get the data they need to make them go ahead. For example, we use it to find our accounts and prospects who are using voice agents. It was very valuable to get that information. So yeah, definitely you can use that.
We are using it to identifying Account that uses Support tool and it has been a huge game changer for our organization as it has helped Sales team when they are prospecting Accounts to target these Accounts with knowledge that gives them the edge to win the deal. Plus using it with clay integration is very helpful for us.
It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
- Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense
I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.