HG Insights Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HG Insights Platform
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.N/A
Pricing
HG Insights Platform
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
HG Insights Platform
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeOptional
Additional Details
More Pricing Information
Community Pulse
HG Insights Platform
Considered Both Products
HG Insights Platform
Chose HG Insights Platform
excellent supplementary resource. Again, the HG Insights Platform lacks the contact element of the research.
Chose HG Insights Platform
We have evaluated all of these vendors and some are used in tangent with the HG Insights Platform. We found that for technographic data in particular HG gave the best coverage, but a few of these do help "fill the gaps" when occasion calls. We also use multiple intent engines …
Chose HG Insights Platform
I would say most have more features and integrations but it is easier to use the HG Insights Platform. And the unique opportunity to understand who is using a competitor gives insight into where expansion could happen.
Chose HG Insights Platform
The selection of the HG Insights Platform was a strategic decision driven by our specific needs in a crowded B2B market.
Chose HG Insights Platform
The HG Insights Platform layers on the CAPDB scoring capability which I have not seen in these other systems. It will even automate this process if you are willing to pay the extra price.
Chose HG Insights Platform
The HG Insights Platform has much better technographic data than ZoomInfo
Chose HG Insights Platform
The HG Insights Platform is number 1 in my eyes. I have never found a better source for getting the most up to date information
Chose HG Insights Platform
HG Insights is much more complete with firmographics and technographics data integrated on a large number of enterprise customers
Chose HG Insights Platform
unique insights on spend and competitive intel
Chose HG Insights Platform
HG Insights Platform has a large scale of technographics data
Chose HG Insights Platform
- Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics
- We went with Bombora for intent technology in the past
- We did not move forward with 6sense
Chose HG Insights Platform
some of our sales team have used similar tools like 6sense and zoominfo, but I have not personally
Chose HG Insights Platform
Actually, it was a legacy from the company that bought us so we took over the ownership of the HG Insights Platform as in the Marketing Operations team.
Chose HG Insights Platform
Intricately and HG Focus use different methods to get to the same means. Intricately's UI/UX is more modern and clean than the others I have come across. Intricately is a newer company and has made a lot of strides since we first looked at them 3 years ago - they seem to be …
Chose HG Insights Platform
Intricately stacks up pretty close to DiscoverOrg. Though DiscoverOrg is a lot more detailed on company information pertaining to changes in the organization and services used, Intricately gives a quick snapshot of company information available right at the point of presence to …
Features
HG Insights Platform
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
HG Insights Platform
9.1
37 Ratings
5% below category average
Company information8.337 Ratings
Financial Research
Comparison of Financial Research features of Product A and Product B
HG Insights Platform
8.3
35 Ratings
0% below category average
Industry-Specific Information8.530 Ratings
Search Tools8.231 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
HG Insights Platform
8.1
37 Ratings
0% below category average
Competitor Research7.934 Ratings
Market Insights and Reports8.335 Ratings
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User Ratings
HG Insights Platform
Likelihood to Recommend
9.1
(43 ratings)
Usability
8.5
(41 ratings)
User Testimonials
HG Insights Platform
Likelihood to Recommend
HG Insights
For someone working in B2B IT Marketing, the HG Insights Platform has a wide range of data available that is suited for both a data level employee as well as an ISR. The one draw back is the integration with SFDC isn't as great as we'd like, meaning it is more manual for us to run propensity models using more than one source of data.
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Pros
HG Insights
  • It works great for seeing if the site or app for a company is hosted on AWS.
  • Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
  • It has a great google chrome plug-in.
  • UI/UX is modern and clean.
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Cons
HG Insights
  • integration with SFDC could be better
  • Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
  • A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.
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Usability
HG Insights
It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
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Alternatives Considered
HG Insights
- Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense
Read full review
Return on Investment
HG Insights
  • I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
  • Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
  • Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.
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ScreenShots

HG Insights Platform Screenshots

Screenshot of the welcome screen.Screenshot of the HG Insights Opportunity Generator.Screenshot of HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.