TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HG Insights Platform

    Score9.2 out of 10
    Enterprise companies (1,001+ employees)
    The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.N/A
    Pricing
    HG Insights Platform
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    HG Insights Platform
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    HG Insights Platform
    Considered Both Products
    HG Insights
    Chose HG Insights Platform
    We use a lot of tools. We have cloud, we Atropic, we also use one. We use Donators. This is the only information: the phone details, like yap, that companies are using.
    Incentivized
    Chose HG Insights Platform
    We have evaluated all of these vendors and some are used in tangent with the HG Insights Platform. We found that for technographic data in particular HG gave the best coverage, but a few of these do help "fill the gaps" when occasion calls. We also use multiple intent engines …
    Incentivized
    Chose HG Insights Platform
    I would say most have more features and integrations but it is easier to use the HG Insights Platform. And the unique opportunity to understand who is using a competitor gives insight into where expansion could happen.
    Incentivized
    Chose HG Insights Platform
    The selection of the HG Insights Platform was a strategic decision driven by our specific needs in a crowded B2B market.
    Incentivized
    Chose HG Insights Platform
    The HG Insights Platform layers on the CAPDB scoring capability which I have not seen in these other systems. It will even automate this process if you are willing to pay the extra price.
    Incentivized
    Chose HG Insights Platform
    The HG Insights Platform has much better technographic data than ZoomInfo
    Incentivized
    Chose HG Insights Platform
    The HG Insights Platform is number 1 in my eyes. I have never found a better source for getting the most up to date information
    Incentivized
    Chose HG Insights Platform
    excellent supplementary resource. Again, the HG Insights Platform lacks the contact element of the research.
    Incentivized
    Chose HG Insights Platform
    unique insights on spend and competitive intel
    Incentivized
    Chose HG Insights Platform
    HG Insights Platform has a large scale of technographics data
    Incentivized
    Chose HG Insights Platform
    - Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics
    - We went with Bombora for intent technology in the past
    - We did not move forward with 6sense
    Incentivized
    Chose HG Insights Platform
    some of our sales team have used similar tools like 6sense and zoominfo, but I have not personally
    Incentivized
    Chose HG Insights Platform
    Actually, it was a legacy from the company that bought us so we took over the ownership of the HG Insights Platform as in the Marketing Operations team.
    Incentivized
    Chose HG Insights Platform
    HG Insights is much more complete with firmographics and technographics data integrated on a large number of enterprise customers
    Incentivized
    Chose HG Insights Platform
    Intricately and HG Focus use different methods to get to the same means. Intricately's UI/UX is more modern and clean than the others I have come across. Intricately is a newer company and has made a lot of strides since we first looked at them 3 years ago - they seem to be …
    Incentivized
    Chose HG Insights Platform
    Intricately stacks up pretty close to DiscoverOrg. Though DiscoverOrg is a lot more detailed on company information pertaining to changes in the organization and services used, Intricately gives a quick snapshot of company information available right at the point of presence to …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    41 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    28 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    40 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    30 Answers
    Features
    HG Insights Platform
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of HG Insights Platform
    Feature
    HG Insights Platform
    9.1
    36 Ratings
    1% below category average
    Company information8.336 Ratings
    Financial Research
    Comparison of Financial Research features of HG Insights Platform
    Feature
    HG Insights Platform
    8.3
    34 Ratings
    2% above category average
    Industry-Specific Information8.529 Ratings
    Search Tools8.130 Ratings
    Market Research
    Comparison of Market Research features of HG Insights Platform
    Feature
    HG Insights Platform
    8.1
    36 Ratings
    0% below category average
    Competitor Research7.933 Ratings
    Market Insights and Reports8.334 Ratings
    Best Alternatives
    HG Insights Platform
    Small Businesses
    No answers on this topic
    Medium-sized Companies
    Comscore Ad Metrix
    Score8 out of 10
    Enterprises
    Sprinklr Insights
    Score7.5 out of 10
    All AlternativesView all alternatives
    User Ratings
    HG Insights Platform
    Likelihood to Recommend
    9.2
    (43 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    Usability
    8.6
    (41 ratings)
    User Testimonials
    HG Insights Platform
    Likelihood to Recommend
    HG Insights
    If you're trying to find or build prompts for your team to get the data they need to make them go ahead. For example, we use it to find our accounts and prospects who are using voice agents. It was very valuable to get that information. So yeah, definitely you can use that.
    Incentivized
    Read full review
    Pros
    HG Insights
    • It works great for seeing if the site or app for a company is hosted on AWS.
    • Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
    • It has a great google chrome plug-in.
    • UI/UX is modern and clean.
    Incentivized
    Read full review
    Cons
    HG Insights
    • integration with SFDC could be better
    • Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
    • A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.
    Incentivized
    Read full review
    Likelihood to Renew
    HG Insights
    We are using it to identifying Account that uses Support tool and it has been a huge game changer for our organization as it has helped Sales team when they are prospecting Accounts to target these Accounts with knowledge that gives them the edge to win the deal. Plus using it with clay integration is very helpful for us.
    Incentivized
    Read full review
    Usability
    HG Insights
    It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
    Incentivized
    Read full review
    Alternatives Considered
    HG Insights
    - Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense
    Incentivized
    Read full review
    Return on Investment
    HG Insights
    • I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
    • Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
    • Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.
    Incentivized
    Read full review
    ScreenShots

    HG Insights Platform Screenshots

    Screenshot of the welcome screen.Screenshot of the HG Insights Opportunity Generator.Screenshot of HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.