Unique features and easy to use
August 13, 2025
Unique features and easy to use
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with HG Insights Platform
The HG Insights Platform is helpful in researching leads and data enrichment for the accounts in our database. It has a unique feature that allows you to see the software stack for each company they have a profile on and follow softwares tagged with similar categories to your product. I also find it easy to use and integrate with our CRM.
Pros
- Tech stack tracking
- Ease of use
- Integrations with our CRM
Cons
- Connectivity to our marketing software
- Ability to admin (create users, etc) independently
- More robust enablement
- It is helpful for efficiency in a data cleaning project
- It has a unique angle for demand generation
- It improves the revenue operations flow
- Salesforce
The HG Insights Platform has helped our efforts in account and lead enrichment to sync HG Insights to Salesforce. It is unclear if there is a connection to Marketo or Tableau.
- Marketo
- Tableau
I find it complements DemandBase, Crunchbase, and ZoomInfo, and offers the unique ability to view an account’s tech stack, and create lists of companies that use competing software. That would not be information that we’d typically get elsewhere.
I would say most have more features and integrations but it is easier to use the HG Insights Platform. And the unique opportunity to understand who is using a competitor gives insight into where expansion could happen.
Do you think HG Insights Platform delivers good value for the price?
Yes
Are you happy with HG Insights Platform's feature set?
Yes
Did HG Insights Platform live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of HG Insights Platform go as expected?
Yes
Would you buy HG Insights Platform again?
Yes
Comments
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