Chartboost vs. ironSource

Chartboost is a powerful advertising platform, ideal for game app advertisers and publishers to help them better monetize their app.

Incentivized

Very good to scale Android apps in US or MX. I wouldn't use it for scaling iOS Apps in Latin America as they have a very small inventory. The platform is super easy to use and start launching ads. We use it as a complement to Appsflyer.

Incentivized

• It is completely easy to set up and use.
• Create advertising and campaigns.
• simple interface.
• customizable.
• Ads can be used for cross-selling.

Incentivized

• Dedicated account manager to keep things running smoothly and provide feedback weekly
• Great reach of publishers
• Large verity of ad formats

• It is a very effective platform at low cost.

Incentivized

• Not enough anti-fraud controls
• Not enough inventory on small countries
• CPMs are quite expensive

Chartboost is a mobile-only advertising platform that focuses on gamers. Game publishers choose Chartboost to keep track of their user base.

Incentivized

ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have multiple objectives.

Incentivized

• Gives publishers access to a broad gaming audience.
• It is a platform that focuses on gamers.
• Allows easy setup of ads and campaigns.
• Chartboost allows you to control ads.

Incentivized

• It help us scale some apps.
• Sometimes it doesn't deliver at the set targets.

Incentivized