CIENCE GO Digital vs. SmartyAds DSP

CIENCE GO Digital is a fine tool for companies that are just getting started with programmatic advertising (like us). Filters are simple to put on and off and we were able to display our ads in all the ways we needed. Targeting showed good results as ads were pushed in the exact directions we wanted them to go. A great experience overall.

SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.

Incentivized

• Intuitive UI/UX that makes the whole process of creating a new campaign easier.
• It has a precise targeting system.
• It's intuitive and support all Ads formats.

• Easy-to-use, friendly interface.
• Interesting integrations.

Incentivized

• The price is a bit expansive.

• Support team is not very good.
• Not a lot of direct traffic, mostly reseller traffic.

Incentivized

CIENCE GO Digital is definitely easier to use and with less bugs and blockers.

MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.

Incentivized

• It helped us to create more effective campaigns with better results.

• More inventory, more spend, ore budget, better ROI.
• Fraud issues and refunds, decreasing ROI.

Incentivized