A great all-around DSP
Gabriela Band | TrustRadius Reviewer
January 10, 2020

A great all-around DSP

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with SmartyAds DSP

SmartyAds DSP is used as an alternative to the traditional array of DSPs we use for our campaigns. Its quite easy to use and the platform is very user-friendly so there is no time wasted, and campaigns can be uploaded fast. Since SmartyAds has a quite different supply portfolio than the regular DSPs, it adds variety to our usual traffic sources.
  • Easy-to-use, friendly interface.
  • Interesting integrations.
  • Limited bidding options. CPA bidding does not work well.
  • Support team isn't very good.
  • Healthy margin, increasing ROI.
  • Inventory a bit expensive, increasing cost and decreasing ROI.
MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.
SmartyAds DSP works well when you want to impact the user in all of their journeys across different formats. As it works on CTV, mobile, and desktop, you can try sequential ads between different platforms, which is quite interesting and is a very strong advantage over more focused DSPs like MoPub or Smaato.

SmartyAds DSP Feature Ratings

Ad campaign creation
8
Ad deployment
8
Ad display and retargeting segmentation
8
Sequence targeting
9
Data Transfer
6
DSP integration
6
Ad dashboards
7
Ad performance reports
7
Ad conversion tracking
8
Ad attribution reporting
8
Cross-channel ad management
9
Ad forecasting and optimization
7