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CitrusAd vs. Criteo Commerce Max (Retail Media)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CitrusAd
Score 6.0 out of 10
N/A
CitrusAd is presented as a Retail Media Platform for sponsored product ads, banners and email ads, from the company of the same name in Chicago.N/A
Criteo Commerce Max (Retail Media)
Score 6.7 out of 10
N/A
Criteo’s Commerce Max enables brands and agencies to plan, activate, and measure cross-channel retail media campaigns across 200+ global retailers.N/A
Pricing
CitrusAdCriteo Commerce Max (Retail Media)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CitrusAdCriteo Commerce Max (Retail Media)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—Advertisers pay on a cost-per-click (CPC) or cost-per-mille (CPM) basis depending on campaign type. Advertisers pay a platform fee to Criteo that is a percentage of the media cost.
More Pricing Information
Community Pulse
CitrusAdCriteo Commerce Max (Retail Media)
Best Alternatives
CitrusAdCriteo Commerce Max (Retail Media)
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
Marin Software
Marin Software
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CitrusAdCriteo Commerce Max (Retail Media)
Likelihood to Recommend
6.0
(1 ratings)
6.4
(1 ratings)
Usability
-
(0 ratings)
9.1
(1 ratings)
Support Rating
-
(0 ratings)
6.4
(1 ratings)
User Testimonials
CitrusAdCriteo Commerce Max (Retail Media)
Likelihood to Recommend
CitrusAd
Well suited Targeting Capabilities: it allows advertisers to reach highly relevant audiences with their ads. CitrusAd has algorithms and data analytics to target consumers based on their browsing behavior, demographics, purchase history, and other relevant factors. Purchase history is a capability we will be interested in. Customizable Campaign: CitrusAd provides advertisers with customizable campaign options to suit their specific needs and objectives. I.e., sponsored products, cross-sell sponsored products, display ads. Improve Automatic targeting: To ease the campaign creation process and let the RMN manage the campaign budget. Integration with CRM: Straighforward integration with 3Ps to enable easy usage of the suppliers' data in their CRM to optimize campaigns.
Verified User
Anonymous
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Criteo
Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Verified User
Anonymous
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Pros
CitrusAd
  • easy to learn
  • auctioning model
  • campaign performance
Verified User
Anonymous
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Criteo
  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
Verified User
Anonymous
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Cons
CitrusAd
  • automatic targeting for campaigns
  • better analytics reports
  • speed
Verified User
Anonymous
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Criteo
  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Verified User
Anonymous
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Usability
CitrusAd
No answers on this topic
Criteo
Intuitive and easy to use.
Verified User
Anonymous
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Support Rating
CitrusAd
No answers on this topic
Criteo
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
Verified User
Anonymous
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Alternatives Considered
CitrusAd
We know about Criteo and Crealytics, but we have not evaluated any other solution at this stage. These two are alternatives that we could integrate into our platform to give our clients more flexibility. We started with CitrusAd because they are offering the base capabilities we need now and we had experience with them.
Verified User
Anonymous
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Criteo
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
Verified User
Anonymous
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Return on Investment
CitrusAd
  • Quick go to market
  • Increase Retail Media revenue
Verified User
Anonymous
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Criteo
  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
Verified User
Anonymous
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ScreenShots

Criteo Commerce Max (Retail Media) Screenshots

Screenshot of the landing page users see after logging in showing high level metrics for their sponsored product, onsite display/video, and offsite campaigns in one place.Screenshot of where users can build onsite (sponsored products, onsite display/video) or offsite campaigns through Commerce Max.Screenshot of the interface that allows users to customize the audiences through the inclusion or exclusion of different audience segments.Screenshot of the insights and analytics homepage where users can dive deeper into campaign metrics, with reporting.Screenshot of part of the audience builder where users can segment users into different groups based on actions they’ve taken.Screenshot of sponsored products, where Criteo offers a multi-retailer setup, allowing users to create line items across all retailers where their products are sold.