Claritas PRIZM Premier vs. Kompyte

• Nielsens account managers are amazing. I could brag about my account rep forever.
• Get onsight training, it helps the process start at lightspeed.
• Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.

Kompyte is a great tool to have to enable your sales team. Whether your team members are well-versed in competitive intelligence, or are brand new to the industry, this is a way for team members to share relevant insights. It's a go-to when asked questions by clients about your company versus competitors.

Incentivized

• Segmentation.
• Media targeting and buying.
• Behavioral research.
• Purchasing behaviors.

• Social/Blog Monitoring: We can see how many social/blog posts our competitors are making, how many engagements (likes, shares, etc) they receive, and what their engagement rate is.
• Competitor Page Monitoring: We are able to see before and after pictures of web pages after our competitors them. This feature enables us to quickly and easily see competitor's changes in copy, creative and pricing.
• Benchmarking: Kompyte benchmarks us against our competitors for effectiveness in SEO and paid ads.

Incentivized

• I would like better projections for micromarkets, such as non US Census metro areas.
• Organic segmentation can be very time consuming, but it always is.

• Kompyte has a tool that is supposed to track ads after specific keywords are bid on by competitors; however, competing platforms offer greater visibility and analytics for this function.
• The Notebook function in the tool is meant to be a repository for notes and mentions across the organization; however, it doesn't seem to be automatically updated and it requires a lot of manual processes to function.
• The SEO analysis is reliant on keywords that we provide - the tool would be much more valuable if it pulled in raw organic data outside of what we are specifically targeting or tracking.

Incentivized

It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.

Komypte is the leader content and social monitoring; however, when it comes to SEO and keyword monitoring, alternative platforms like SEMRush provide much more low-level data and a better robust analytics experience

Incentivized

• Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
• Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
• It has helped support expansion into a new market for our health insurance products.
• We are able to design products based on the populations needs and behaviors rather than what someone heard.
• We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.

• Kompyte has helped save time by automatically streamlining the process of monitoring updates our competitors make across their pages.
• The tool offers broad insights that are valuable to multiple teams across the organization.
• Pricing is based on licenses and the volume/breadth of scans you want the tool to make - you pay for what you need.

Incentivized