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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Clay

    Score9.3 out of 10
    N/AClay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.

    $149

    per month 2000 credits per month

    UserGems

    Score6.8 out of 10
    N/AUserGems is a pipeline generation platform for go-to-market teams. Its AI agents automatically surface high-intent buyers, prioritize them, and deploy personalized outbound and ABM to drive more pipeline at scale.N/A
    Pricing
    ClayUserGems
    Editions & Modules
    Starter
    $149
    per month 2000 credits per month
    Explorer
    $349
    per month 10,000 credits per month
    Pro
    $800
    per month 50,000 credits per month
    Enterprise
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    ClayUserGems
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual pricing.—
    More Pricing Information
    Community Pulse
    ClayUserGems
    Considered Both Products
    Clay Labs Inc. (dba Clay)
    Chose Clay
    Clay offers a user friendly consumption based platform that is easy to experiment and scale.
    Incentivized
    UserGems
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    102 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    94 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    101 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    92 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    87 Answers
    No answers on this topic
    Features
    ClayUserGems
    Prospecting
    Comparison of Prospecting features of Clay and UserGems
    Feature
    Clay
    8.2
    95 Ratings
    6% above category average
    UserGems
    -
    Ratings
    Advanced search8.393 Ratings00 Ratings
    Identification of new leads8.287 Ratings00 Ratings
    List quality7.986 Ratings00 Ratings
    List upload/download9.083 Ratings00 Ratings
    Ideal customer targeting8.01 Ratings00 Ratings
    Load time/data access7.688 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Clay and UserGems
    Feature
    Clay
    8.3
    86 Ratings
    7% above category average
    UserGems
    -
    Ratings
    Contact information8.186 Ratings00 Ratings
    Company information8.685 Ratings00 Ratings
    Industry information8.284 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Clay and UserGems
    Feature
    Clay
    8.0
    84 Ratings
    7% above category average
    UserGems
    -
    Ratings
    Lead qualification process8.578 Ratings00 Ratings
    Smart lists and recommendations8.01 Ratings00 Ratings
    Salesforce integration8.266 Ratings00 Ratings
    Company/business profiles8.382 Ratings00 Ratings
    Data hygiene8.180 Ratings00 Ratings
    Automatic data refresh7.01 Ratings00 Ratings
    Filters and segmentation8.01 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Clay and UserGems
    Feature
    Clay
    7.9
    64 Ratings
    6% above category average
    UserGems
    -
    Ratings
    Sales email templates7.964 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Clay and UserGems
    Feature
    Clay
    -
    Ratings
    UserGems
    5.8
    1 Ratings
    23% below category average
    Automated routing and prioritization00 Ratings6.01 Ratings
    Customer interaction histories00 Ratings6.01 Ratings
    Syndicated content00 Ratings6.01 Ratings
    Personalization00 Ratings6.01 Ratings
    Engagement data tracking00 Ratings5.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Clay and UserGems
    Feature
    Clay
    -
    Ratings
    UserGems
    5.0
    1 Ratings
    36% below category average
    Ad campaign creation00 Ratings5.01 Ratings
    Display advertising00 Ratings5.01 Ratings
    Contextual advertising00 Ratings5.01 Ratings
    Social advertising00 Ratings5.01 Ratings
    Ad reporting and analytics00 Ratings5.01 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Clay and UserGems
    Feature
    Clay
    -
    Ratings
    UserGems
    5.0
    1 Ratings
    35% below category average
    Standard visitor segmentation00 Ratings6.01 Ratings
    Behavioral visitor segmentation00 Ratings6.01 Ratings
    ABM sales intelligence00 Ratings3.01 Ratings
    Intent Data
    Comparison of Intent Data features of Clay and UserGems
    Feature
    Clay
    -
    Ratings
    UserGems
    5.0
    1 Ratings
    32% below category average
    3rd party intent signals00 Ratings6.01 Ratings
    Downstream intent signals00 Ratings6.01 Ratings
    Account identification00 Ratings3.01 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Clay and UserGems
    Feature
    Clay
    -
    Ratings
    UserGems
    6.0
    1 Ratings
    22% below category average
    Automated workflow & orchestration00 Ratings6.01 Ratings
    Best Alternatives
    ClayUserGems
    Small Businesses
    Owler
    Score9.7 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    Crunchbase
    Score6.2 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    6sense
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ClayUserGems
    Likelihood to Recommend
    9.4
    (102 ratings)
    7.0
    (2 ratings)
    Usability
    7.8
    (102 ratings)
    7.0
    (1 ratings)
    User Testimonials
    ClayUserGems
    Likelihood to Recommend
    Clay Labs Inc. (dba Clay)
    Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
    Incentivized
    Read full review
    UserGems
    - win back campaigns - low hanging fruit outreach, where the prospect is already familiar with our product - connecting us to leads who are directly within our ICP and based on a recent new hire or promotion, are likely to be in the market for a product like ours
    Incentivized
    Read full review
    Pros
    Clay Labs Inc. (dba Clay)
    • Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
    Incentivized
    Read full review
    UserGems
    No answers on this topic
    Cons
    Clay Labs Inc. (dba Clay)
    • A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
    Incentivized
    Read full review
    UserGems
    No answers on this topic
    Likelihood to Renew
    Clay Labs Inc. (dba Clay)
    The software is well suited in lead scoring and workflows management. Product reliability in customer outreach management and segmentation. The product is worth it from pricing to quality ecommerce services and automation of processes.
    Incentivized
    Read full review
    UserGems
    No answers on this topic
    Usability
    Clay Labs Inc. (dba Clay)
    I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
    Incentivized
    Read full review
    UserGems
    Because it's well automated, it's very easy to use for our scope. However, because it's so automated, at times I feel like I'm not getting the full picture. I also feel like there should be more training for admin in their actual platform. Even though they help us set up the automations, more training on using the platform might empower us to better understand how to get more out of the platform.
    Incentivized
    Read full review
    Alternatives Considered
    Clay Labs Inc. (dba Clay)
    So in a sense, there is a large community, and because of the community you also learn multiple workflows and how to use it better. You can kind of democratize or source knowledge more easily on how to use the product, and also transfer it so other people can use it more easily. So in a sense, that works.
    Incentivized
    Read full review
    UserGems
    UserGems gives us the most relevant data specifically as it comes to job changes
    Incentivized
    Read full review
    Return on Investment
    Clay Labs Inc. (dba Clay)
    • Without Clay we would probably have our agency, but not with the level of sophistication we have right now or really one of our USP that we are certified by Clay. That's how we get a lot of inbound leads as well. So that of course leads to a very healthy ROI. If we look at inbound.
    • I think negative as terms in negative ROI, I think this is a nice one to touch on. Expectation management for tooling such as Clay is extremely difficult because people see a lot of stuff happening on LinkedIn from the top 1% of Clay experts and they look at us and "hey, we want the same thing," basically. That's quite a challenge. So that's really a good conversation to have with your potential client as well. Like, "Hey, I know, tell me what you've seen. We're going to see what we can do if that's reasonable or not." Set realistic expectations there and don't expect to go from zero to 100 within a very small time window. So that was something we had to learn. We had a lot of unrealistic expectations for what we can do. We can improve your business, but we can't do it with a factor of X or in a period of eight weeks.
    Incentivized
    Read full review
    UserGems
    • has given us a better segment of leads to priortize. This specifically helps me be able to better guide my team on where to spend their time
    • the UserGems workflows are efficient and can be automated, which is ideal for my team's efficiences
    Incentivized
    Read full review
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