Clutch vs. G2 Seller Solutions

Clutch is well suited to a new company that is not very established. The site provides you with a way to be seen, a trusted backlink and a bit of traffic to your site. I think Clutch works well for larger companies who provide a very clear service, but not so well for more creative or custom companies.

Incentivized

G2 Seller Solutions provides us with valuable client insights through the reviews we generate. We use these reviews to establish our position in the market. It also helps to differentiate us against our competitors. We can use the reviews and reports to help solidify our positions or even validate some of the claims we make. Our sales team can use this to help during their sales process as well. That helps them provide third-party validation.

Incentivized

• Top of Google search results for important keywords
• Provides space for detailed information about your company for the viewer
• Allows you to gather reviews from clients in a public space

Incentivized

• Supports in running campaigns to get new reviews
• Provides real-time information on our positioning against the competitors
• Offer relevant intent data

Incentivized

• We have yet to win any new clients from our page on Clutch
• There is not much differentiation between companies, more categories would be better
• It would be nice to be able to customise our listing more to suit our brand and style

Incentivized

• Lead generation could be improved as it does not generate as much leads as we want
• Being able to download data (Eg. reviews to consolidate and discuss with the broader team on what can be improved on)
• Certify the people reviewing the products are people in the same industry.

Incentivized

The G2 CSM and team we work with is always helpful, engaged, and cares about our goals. They do a great job of crafting solutions that fit what we need from our side. They don't force anything on us and are always respectful of the challenges we face on the vendor side

Incentivized

Both platforms are broadly alike and offer very similar capabilities. In my opinion, TrustRadius is optimized for the review process: getting new reviews, checking on them, classifying the quotes, opening discussions with our users, and providing them feedback. In comparison, G2 Seller Solutions focuses on providing vendors with benchmark information, more actionable intent data, and resources to take advantage of awards and grids.

Incentivized

• We have yet to win any business via Clutch
• We worry that our listing on Clutch may put off potential clients as they group us together with other companies that are not that similar
• We are helped by the trusted backlink and small amount of traffic to boost our web vitals

Incentivized

• Brand Awareness
• More leads coming in
• Marketing and Research

Incentivized