CognitiveSEO vs. Yoast

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CognitiveSEO
Score 10.0 out of 10
N/A
CognitiveSEO is a relatively new search engine optimization toolkit, launched in 2012 from developer and CEO Razvan Gavrilas of the company of the same name based in Romania. With an emphasis on backlink analysis and link creating, the platform also presents content and site audit analysis, keyword research and tracking, also rank tracking, all presented via a customizable dashboard. For a small group of up to 5 users with no interest in an API, CognitiveSEO can be had for $99 per month…
$129.99
per month
Yoast
Score 9.5 out of 10
N/A
Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located…
$0
per year
Pricing
CognitiveSEOYoast
Editions & Modules
Starter
$129.99
per month
Business
Individual Pricing
Custom
Custom Plans Available
Premium
$118.80
per year
Offerings
Pricing Offerings
CognitiveSEOYoast
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsBusiness Plan pricing can be customized by the user using the on-site calculator found on the pricing page. Individual tools (Link Analysis, Rank Tracking, etc.) available a la carte.
More Pricing Information
Community Pulse
CognitiveSEOYoast
Features
CognitiveSEOYoast
SEO
Comparison of SEO features of Product A and Product B
CognitiveSEO
7.1
4 Ratings
8% below category average
Yoast
7.4
60 Ratings
4% below category average
Keyword analysis7.84 Ratings10.050 Ratings
Backlink management8.24 Ratings9.033 Ratings
SERP ranking tracking7.54 Ratings6.019 Ratings
Page grader6.83 Ratings10.054 Ratings
Competitive analysis6.64 Ratings4.024 Ratings
Site audit / diagnostics6.02 Ratings8.041 Ratings
Site recommendations5.93 Ratings10.043 Ratings
Task management7.82 Ratings2.022 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
CognitiveSEO
5.4
3 Ratings
34% below category average
Yoast
5.3
51 Ratings
36% below category average
Local SEO7.22 Ratings3.440 Ratings
Social SEO6.52 Ratings6.041 Ratings
Mobile SEO3.01 Ratings6.041 Ratings
Global SEO5.02 Ratings6.034 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
CognitiveSEO
5.6
4 Ratings
40% below category average
Yoast
8.9
47 Ratings
6% above category average
Multi-domain support5.54 Ratings10.020 Ratings
Integration with web analytics tools5.83 Ratings7.843 Ratings
Best Alternatives
CognitiveSEOYoast
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Conductor
Conductor
Score 9.2 out of 10
Conductor
Conductor
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CognitiveSEOYoast
Likelihood to Recommend
6.7
(4 ratings)
10.0
(60 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
10.0
(2 ratings)
Support Rating
6.1
(2 ratings)
7.7
(19 ratings)
User Testimonials
CognitiveSEOYoast
Likelihood to Recommend
CognitiveSEO
CognitiveSEO is a very useful tool for any company looking to boost its marketing effort substantially. While telemarketing is an excellent way to generate new business, online marketing campaigns are crucial in today's society when it comes to prospecting for new business opportunities. Occasionally it can be difficult to reach new audiences who are in fact an appropriate fit for the products you offer. CognitiveSEO helps you target market those audiences and utilize the most out of your marketing efforts.
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yoast.com
Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
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Pros
CognitiveSEO
  • New link alerts
  • Competitive analysis
  • Toxic link reports
Read full review
yoast.com
  • Evaluate the SEO score of any given page's content.
  • Makes it simple to manage the title and description for a page (what shows up on Google search results).
  • Boils down complicated topics such as canonical URLs for non-technical users.
  • Easy explanations for any and all options, including why to use or not use an option.
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Cons
CognitiveSEO
  • The interface can be clunky
  • It's a bit too all-in-one for me as I use other solutions for features like rank tracking and mentions
  • You are unlikely to use all the features you are paying for
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yoast.com
  • Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
  • Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
  • Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
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Likelihood to Renew
CognitiveSEO
No answers on this topic
yoast.com
I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
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Usability
CognitiveSEO
No answers on this topic
yoast.com
It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well
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Support Rating
CognitiveSEO
They do not respond quickly to any questions or the one time I had an issue. I had resolved the issue myself before they gave a response
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yoast.com
There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.
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Alternatives Considered
CognitiveSEO
CognitiveSEO specializes in target marketing for more efficient marketing campaigns and lead generation. While I am not too familiar with other competing products, I would highly advise using CognitiveSEO above all due to the efficiency, turnaround time, and customization features to attract new leads based on specific criteria that relate to your products and daily procedures.
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yoast.com
This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
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Return on Investment
CognitiveSEO
  • We've cleaned up link profiles which clients have appreciated
  • With the on-going link monitoring we've spent less time re-auditing link profiles
  • Anchor text monitoring also sped up our toxic review
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yoast.com
  • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
  • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
  • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
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ScreenShots

CognitiveSEO Screenshots

Screenshot of Account DashboardScreenshot of Boost Search Rankings by Fixing Website Errors