Cognito Forms vs. Intouch Insight

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognito Forms
Score 8.7 out of 10
N/A
Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.N/A
Intouch Insight
Score 6.0 out of 10
N/A
Intouch Insight offers a portfolio of customer experience management (CEM) products and services that promise to help global brands delight their customers, strengthen brand reputation and improve financial performance. Intouch was founded in 1992 and works with over 300 brands in North America, offering its CEM software and services which include: customer experience management software survey software mobile forms software mystery shopping…N/A
Pricing
Cognito FormsIntouch Insight
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Cognito FormsIntouch Insight
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Cognito FormsIntouch Insight
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Cognito Forms
8.0
2 Ratings
2% above category average
Intouch Insight
-
Ratings
Survey templates8.02 Ratings00 Ratings
Themes7.02 Ratings00 Ratings
Custom logo/branding9.02 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Cognito Forms
9.7
2 Ratings
12% above category average
Intouch Insight
-
Ratings
Changes to live survey9.01 Ratings00 Ratings
Question design help10.02 Ratings00 Ratings
Multiple question types10.02 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Cognito Forms
10.0
2 Ratings
18% above category average
Intouch Insight
-
Ratings
Survey logic flexibility10.02 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Cognito Forms
8.8
2 Ratings
6% above category average
Intouch Insight
-
Ratings
Response tracking9.01 Ratings00 Ratings
Data export9.02 Ratings00 Ratings
Standard reports8.02 Ratings00 Ratings
Custom reports9.02 Ratings00 Ratings
Analytics9.02 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Cognito Forms
9.0
2 Ratings
7% above category average
Intouch Insight
-
Ratings
Access controls8.02 Ratings00 Ratings
Compliance10.02 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Cognito Forms
9.0
1 Ratings
11% above category average
Intouch Insight
-
Ratings
Vendor-offered crowdsourcing9.01 Ratings00 Ratings
Respondent restrictions9.01 Ratings00 Ratings
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Cognito FormsIntouch Insight
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User Ratings
Cognito FormsIntouch Insight
Likelihood to Recommend
8.5
(4 ratings)
6.0
(1 ratings)
Usability
7.8
(3 ratings)
-
(0 ratings)
Support Rating
8.5
(3 ratings)
-
(0 ratings)
User Testimonials
Cognito FormsIntouch Insight
Likelihood to Recommend
Cognito Forms
It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
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InTouch Insight Inc.
Intouch Insights is great for companies needing to a deeper look at their customer base without the need to pay for a consultant to do it. Intouch does enable you to reach people on all platforms (desktop, mobile, tablet) and lets you create a decent experience too. If you're a small marketing team, make sure you allow the appropriate time span to set up and use the software as it can eat into time.
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Pros
Cognito Forms
  • Cost effective.
  • Easy to use.
  • Safe.
  • Automates data collection.
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InTouch Insight Inc.
  • Compatible with most smartphones: Our forms can be viewed and used on almost every smartphone. Some outliers may be phones that are not up-to-date on software.
  • Variety: We can make an array of form types enabling us to really update our mobile experience. We also have a good selection of question types to use to build out engaging forms rather than stale ones.
  • Simple to use: The builder interface is really simple to use. You can drag your questions to shake up the order, add images if needed, and you can even provide a question description to give users more detail.
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Cons
Cognito Forms
  • I am happy with Cognito Forms. I have not found any issues.
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InTouch Insight Inc.
  • Data can be "collected" offline: If the person uses the form offline, it's supposed to sync with our software after they come online. We've found that it doesn't always sync well and we have to use incomplete data or trash the form fill as a whole.
  • Set up is a little challenging: We had to work with a customer rep along with reading the help forum to get this set up the way we wanted it to be, causing us to use up time we didn't originally allot to it.
  • Issue alerts: While it does work most of the time, we have had a few hiccups with the issue alert functionality. We would actually find the issue or be informed of the issue before the software alerted us.
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Usability
Cognito Forms
Non calculated fields are easy to use. Calculations can be a nightmare to get working due to complex and unintuitive syntax, as a non-programmer
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InTouch Insight Inc.
No answers on this topic
Support Rating
Cognito Forms
quick and knowledgable
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InTouch Insight Inc.
No answers on this topic
Alternatives Considered
Cognito Forms
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
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InTouch Insight Inc.
Compared to InTouch, these three look like amateurs. They are far too simple and do not have the mobile capability and mobile display appearance as InTouch. While they are cheaper alternatives, you'd be losing out on a lot of key benefits, especially with analytics, that InTouch delivers to its users.
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Return on Investment
Cognito Forms
  • Safe us a lot of time doing client onboarding.
  • Use it for data collection for business plan info collection.
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InTouch Insight Inc.
  • Positive: More reliable answers in a neater presentation.
  • Positive: Creation of more forms without adding more time, leading to more insights.
  • Positive: Reduction in cost on materials (paper, pens, etc) which equals the cost of the software.
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