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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognito Forms

    Score8.3 out of 10
    N/ACognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.

    $19

    per month 2 users

    Sprig

    Score8.4 out of 10
    N/ASprig is an enterprise survey platform powered by AI agents—Design, Field, and Synthesize Agents—that automate study design, adaptive survey delivery, and analysis. Research teams use Sprig to run customer surveys, market research, experience measurement, journey research, concept testing, and strategic studies, gathering higher-quality data and transforming responses into defensible insights while maintaining enterprise-grade rigor, governance, and control.

    $0

    per month

    Pricing
    Cognito FormsSprig
    Editions & Modules
    Free
    $0
    1 user
    Pro
    $19
    per month 2 users
    Team
    $39
    per month 5 users
    Enterprise
    $129
    per month 20 users
    Free
    $0
    per month
    Starter
    $175
    per month
    Enterprise
    Custom Pricing
    per year
    Offerings
    Pricing Offerings
    Cognito FormsSprig
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Cognito FormsSprig
    Considered Both Products
    Cognito Forms
    No answer on this topic
    Sprig
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    Cognito FormsSprig
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Cognito Forms and Sprig
    Feature
    Cognito Forms
    8.3
    4 Ratings
    3% above category average
    Sprig
    -
    Ratings
    Survey templates8.54 Ratings00 Ratings
    Themes7.04 Ratings00 Ratings
    Custom logo/branding9.54 Ratings00 Ratings
    Survey Content
    Comparison of Survey Content features of Cognito Forms and Sprig
    Feature
    Cognito Forms
    8.7
    4 Ratings
    2% above category average
    Sprig
    -
    Ratings
    Changes to live survey8.53 Ratings00 Ratings
    Question design help8.54 Ratings00 Ratings
    Multiple question types9.04 Ratings00 Ratings
    Survey Logic
    Comparison of Survey Logic features of Cognito Forms and Sprig
    Feature
    Cognito Forms
    9.5
    4 Ratings
    13% above category average
    Sprig
    -
    Ratings
    Survey logic flexibility9.54 Ratings00 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Cognito Forms and Sprig
    Feature
    Cognito Forms
    9.5
    4 Ratings
    16% above category average
    Sprig
    -
    Ratings
    Response tracking9.03 Ratings00 Ratings
    Data export9.54 Ratings00 Ratings
    Standard reports10.04 Ratings00 Ratings
    Custom reports9.54 Ratings00 Ratings
    Analytics9.54 Ratings00 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Cognito Forms and Sprig
    Feature
    Cognito Forms
    9.8
    4 Ratings
    13% above category average
    Sprig
    -
    Ratings
    Access controls9.54 Ratings00 Ratings
    Compliance10.04 Ratings00 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Cognito Forms and Sprig
    Feature
    Cognito Forms
    9.3
    3 Ratings
    14% above category average
    Sprig
    -
    Ratings
    Vendor-offered crowdsourcing9.53 Ratings00 Ratings
    Respondent restrictions9.03 Ratings00 Ratings
    Best Alternatives
    Cognito FormsSprig
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    QuestionPro
    Score9.2 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Cognito FormsSprig
    Likelihood to Recommend
    9.5
    (6 ratings)
    8.5
    (2 ratings)
    Usability
    8.5
    (5 ratings)
    9.5
    (2 ratings)
    Support Rating
    8.5
    (3 ratings)
    8.6
    (2 ratings)
    User Testimonials
    Cognito FormsSprig
    Likelihood to Recommend
    Cognito Forms
    It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
    Read full review
    Sprig
    We help our digital team and seo team to optimize the website based on the data we get from the tool which ultimately results in better page views, time spent on a web page & low bounce rate
    Read full review
    Pros
    Cognito Forms
    • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
    • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
    • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
    Incentivized
    Read full review
    Sprig
    • User Journeys.
    • User research.
    • Prototyping.
    • Unmoderated testing.
    Incentivized
    Read full review
    Cons
    Cognito Forms
    • It isnt the most user friendly if you have someone who isnt experienced
    • Learning curve is pretty high
    • Should be easier to customise the formatting
    Incentivized
    Read full review
    Sprig
    • Website optimization which helps us generate more leads
    • Increased sales due to tracking & detailed view of our customer journey
    • Reporting & analytics
    Read full review
    Usability
    Cognito Forms
    We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
    Incentivized
    Read full review
    Sprig
    Sprig is ideal for high-traffic websites. Few people (passively and actively) provide feedback when asked. Therefore, before you get this tool, you need to make sure you measure your website's traffic and decide if it's worth investing in it. This tool is recommended for any e-commerce site for post-purchase research after the purchase is complete.
    Incentivized
    Read full review
    Support Rating
    Cognito Forms
    Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
    Incentivized
    Read full review
    Sprig
    I never have the problem with the support team. They solve my problems on time
    Read full review
    Alternatives Considered
    Cognito Forms
    I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
    Incentivized
    Read full review
    Sprig
    Sprig allows users to record video (either on their screen or their webcam) on their mobile devices. Once you have integrated it into your website, you can easily deploy any questionnaire on any page of your website.
    Incentivized
    Read full review
    Return on Investment
    Cognito Forms
    • We've been able to get away from Word and pdf forms and build a functionality that is conditional on form content
    • The speed of getting a good-enough version up and running to meet an immediate business need is outstanding
    • The cost of improving a set of almost good-enough forms or propagating a change in business rules is depressing
    Read full review
    Sprig
    • It is good and does the work properly as promised
    • User interface is modern
    • No lag and frequent maintenance updates
    Read full review
    ScreenShots

    Sprig Screenshots

    Screenshot of Sprig Research Agents: Design, Field, and SynthesizeScreenshot of Introducing Sprig MCP