Coinbase vs. E*TRADE vs. Shareworks, by Morgan Stanley

I think Coinbase is extremely suitable for people who are just starting to get into crypto-related activities. Based on how easy it is to use along with the brand recognition I think it offers beginners a better sense of security. Just like all trading platforms, it is extremely easy to get carried away as you only have to confirm your purchase twice and it goes through. It would not be very suitable for those who have little self-control.

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During the COVID pandemic, the airline companies were taking a big hit on travel and I saw this as a great opportunity to invest in airline stock because its value in the market had dropped tremendously. I used this opportunity to invest in multiple airline stocks through e-trade by buying the stock at an all-time low for airline stock. It was a great investment for me in the long term.

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Well suited for privately or publicly held companies with stock option plans or ESPP. Helpful for calculating stock compensation expense.

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• Coinbase has a really nice looking design which offers for a better user experience.
• Coinbase is extremely easy to use.
• Coinbase does a great job delivering company news/changes to its users.
• Coinbase offers frequent updates which makes you feel more secure using their services.

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• I like their sell orders that allow you to set a price or percentage as a stop loss.
• Their dashboard is easy to use and gives you some quick info.
• I also like E*TRADE's reports for gains and losses.
• Moving funds into and out of your accounts is pretty simple with E*TRADE.

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• Calendar of vesting schedule
• Visibility into value of various equity based compensation
• Ability to setup default release elections at vesting dates

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• Just like other apps(venmo, cashapp, PayPal) it keeps all your trade portfolio under coin based. Not transferable
• Even though, they give you a starting balance of $10. They do wants you to put at least $10 of your money
• The training video are simple. Learn about US dollar coin, USD, and bitcoin. But it doesn't teach you how to be a savvy trader. That will take additional education
• You can't add small cryptocurrency like BAR to your portfolio. It certain amount to trade with.

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• summary page needs to have more details like it doesn't show current market price for an option purchased
• purchase or sell needs to be user friendly so it takes less time.

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• At the time, couldn't calculate a formula based on milestone vesting
• Had some small hiccups with calculating stock option compensation expense, but Capshare was able to solve over time.

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Great UI, Great tools for education learning with freebies, eqsy onboard, site and app are pretty good. Good API documentation. The opposite is high fees and slow support when needed. Overall it is good for its simple use and balance between beginners and professional traders making it a great choice and this is why it is one of the most famous site out there.

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I haven't needed to contact support for Coinbase yet—it's probably because it is super easy to use and very intuitive. If I were to use the support, it would probably be better than these other companies because most of the other ones come from foreign markets or aren't as big as Coinbase.

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We had a great team consisting of two Solium Shareworks admin experts, and one financial reporting expert to help us with the implementation. After the implementation, I feel we are in good hands with the Solium Shareworks relationship manager. We have quarterly contact with the team when new grants need to be added. Other then that, we are self-sufficient with the tool.

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Coinbase is just better overall, with access to investments that can be traded for USD. As well as the crypto that can gain interest, Coinbase is amazing at educating the user along with providing real-time data, that allows the user to make the best decision they can when making this kind of risky investment. Coinbase takes the risk out of Crypto.

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robinhood is similar to e-trade but they are geared more to bitcoin and companies that may not be offered on E*TRADE because they are off-market companies.

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We like Carta because they offer transfer agent services in addition to Cap Table management. Shareworks is the upgraded Capshare. This is for IPO ready companies who are ready to take the next steps

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• It's saved time from figuring out how to buy and sell cryptocurrencies
• It makes monitoring market prices and fluctuations in the value of crypto holdings very easy and simple. Which also saves time.
• We don't do as high of volume so the lower transaction costs even though there is a slight premium saves us a lot of money in contrast to many of the exchanges that can charge 4-5+% transaction costs.

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• Limit how much you want invest.
• This is an open trade website and there is a risk of losing your money based on your investments.
• If you make some sound investments and keep yourself within a budgeted spending limit there is the opportunity to make money on e-trade.

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• Positive - easy for employees to review stock plan and agreement.
• Positive - easy to pull cap table reports.
• Negative - requires a lot of administrative work for account activation, acceptance by users.
• Negative - support is not responsive.

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