Commanders Act Enterprise Tag Manager vs. Yoast

If you need a single place where you can handle all the third party pixels, this is a well-suited platform. As well as if you want to keep the deployment independent from all other (and more complex) deployments driven by IT. If you need a pixel to be fired not just when the page loads, but based on user actions, you should use the events and that's pretty complex to handle.

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Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!

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• Creating new pixels is very easy, as well as organizing all of them, handling prioritization between different partners' pixels.
• Defining the perimeters and constraints where the pixels need to be fired is a breeze.
• Deploying the container and keeping track of all the modification is very well done.
• The configuration of the deduplication rule is pretty flexible.

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• Evaluate the SEO score of any given page's content.
• Makes it simple to manage the title and description for a page (what shows up on Google search results).
• Boils down complicated topics such as canonical URLs for non-technical users.
• Easy explanations for any and all options, including why to use or not use an option.

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• Reports. Tag Commander lacks in term of reports of what's happening. There is an additional module called Attribution Management System that gives you a lot of insights, but more basic reports to understand what has been fired will be useful.
• Support. Tag Commander support is very low responsive. It took several days to have the first feedback and generally, it takes a lot of emails to get what you need.
• Deduplication engine flexibility. The engine is there and it works pretty well, until you have a slightly different need. In that case you need to implement something custom in terms of implementation, reports, etc. A more flexible approach would be useful.

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• Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
• Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
• Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.

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I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.

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It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well

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There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.

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This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results

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• It let us deploy new pixels/fixes to pixels independently from the IT deployment process.
• It let us easily turn on/off and sort the pixel execution based on partners' priority, assuring better data tracking for more important partners.
• It provides out of the box pixel implementation for tons of partners, but really often we need to rewrite the pixel from scratch as they're not up to date.

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• Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
• Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
• Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.

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