Common Room vs. Manhattan Active Customer Engagement

For the price, I think Common Room does an okay job of ABM tracking and account identification. Similar software is 2x the price. So it can be a great place to start and figure out your needs before diving into something more complicated

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The cloud-native technological architecture on which Manhattan Active WM is built is designed for scalability, flexibility, and easy upgradeability. A responsive user interface, which is available on a tablet or fixed station and supports several of these operations, provides the unified control capabilities of the system. Real-time data is shown in a variety of ways, including a global map of facilities, individual facility data, labor utilization, and tasks broken down by job function.

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• Data aggregation
• Signal capture
• Marketing campaign engagement

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• Permanently Adaptive.
• Seamlessly Integrated.
• Greater Visibility.

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• Setting up different saved search plays to find our ICP
• More help within the customer success team so help us set up prospecting plays
• "keyword" searches

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• User Interface.
• Data Security.
• API's

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It is hard to learn to use. Names of features are really unclear. I needed way more training in order to get value out of the platform, especially for actually executing on the tools and data

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I chose to go with Common Room because of the depth of reporting and data that it gives a seller about their accounts. While it doesn't have some of the out of the box marketing functionality, the goal of these types of customer intelligence platforms is to give sellers a leg up, so seller information is more important that out of the box marketing info

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Manhattan enables seamless business configuration and interoperability. Manhattan Associates' architectural principles will drive the creation of cloud-native apps. These principles were developed to ensure that Manhattan Associates' solutions could achieve the engineering velocity that its end clients demanded while also striving to reduce the cost of innovation. As a consequence, you are not obliged to wait for technology to catch up to your decision-making before introducing new goods and services to your customers.

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• Has brought in many more outbound booked meetings
• Didn't really work for tracking the inbound process
• Tracked to the location and minute where people were viewing your website

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• Implementation of the whole supply chain and fulfilment.
• Better Data Management.
• Effective use of configurations.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info