A great starter tool for new ABM teams
December 27, 2025
A great starter tool for new ABM teams
Score 6 out of 10
Vetted Review
Verified User
Software Version
Team
Overall Satisfaction with Common Room
I used it for ABM tracking, specifically of LinkedIn engagements. We also used it for account identification based on intent signals, web visits and social activity. It did solve some issues related to engagement tracking but could never figure out how to incorporate into Hubspot to make the data actionable
Pros
- Web based intent signals
- job movers is great for tracking high value ICP folks
- LinkedIn engagements that are not conversions could be tracked
Cons
- Hubspot integration was really difficult to use
- Needed a way to look at technology profiles of target accounts
- Navigation was honestly hard
- Better account alignment with sales on targets, intent signals and segmentation
- Ability to track high value leads as they change roles
- Making more use of our linkedIn, our largest paid channel
Factors was VERY glitchy but worked so much better for tracking account engagement across web and LinkedIn. It was not useful for account identification or intent signals though. I would say Common Room is a cleaner tool. Factors tried to do too much and often fell short as a result.
Do you think Common Room delivers good value for the price?
Yes
Are you happy with Common Room's feature set?
Yes
Did Common Room live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Common Room go as expected?
Yes
Would you buy Common Room again?
No
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